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Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. Zach King (@FinalCutKing) December 6, 2016.
— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit. — Neil Patel (@neilpatel) May 12, 2016. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation.
LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of VideoMarketing Survey , Wyzowl 2017).
Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. VideoMarketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.
79% of B2B buyers share whitepapers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. VideoMarketing Statistics. Optinmonster). Optinmonster).
Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Although videomarketing may seem intimidating or time consuming, it's worth the investment.
Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in videomarketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research.
We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception.
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