Content Marketing Institute

DECEMBER 11, 2018

Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Sprout Social

MAY 18, 2016

— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. — Neil Patel (@neilpatel) May 12, 2016. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Hey #SanAntonio !

Whitepaper 105

Whitepaper User-Generated eBook Partner Marketing 105

Hubspot Marketing

JULY 10, 2018

Source: 2016 Content Marketing Institute. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

SEPTEMBER 9, 2016

. — Headway (@HeadwayWFS) September 7, 2016. — Sheldon Pearce (@sheldonpearce) September 7, 2016. — Reva Minkoff (@revaminkoff) September 7, 2016. — Nathan Young (@notnathan) September 7, 2016. — Express Writers (@ExpWriters) September 7, 2016. GoodmansonConst) September 7, 2016.

Marketing Strategy 66

Marketing Strategy Whitepaper Marketers Marketing 66

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Do a phased rollout, advises @AmishaGandhi.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. According to the Sprout Social Q3 2016 Index , 57.5% There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112

Adobe Experience Cloud Blog

AUGUST 3, 2018

Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase. Ebooks, whitepapers, definitive guides, webinars.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Sprout Social

NOVEMBER 15, 2016

Downloads of a whitepaper or app. — Lauren Friedman (@Lauren_Hannah) November 2, 2016. The Q3 2016 Sprout Social Index shows that 1 in 4 people get annoyed when you don’t respond to them. A photo posted by Dove (@dove) on Oct 26, 2016 at 8:15am PDT. — National Geographic (@NatGeo) October 29, 2016.

Transform 111

Transform Entertainment Whitepaper Communications 111

Martech

APRIL 19, 2024

In 2016, they were focused on high-volume, low-cost leads. The revenue return on leads from a whitepaper is pretty low,” Schiele told MarTech. They can choose from brand awareness, driving traffic and collecting leads. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6%

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketers 122

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

AUGUST 22, 2016

In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Marketing Insider Group

JUNE 16, 2016

It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. Instead of putting the silver fox on a white paper landing page, create a ROI calculator, and introduce your audience to your CEO or CTO. I can’t figure it out, and I bet your target audience can’t either.

Whitepaper 75

Whitepaper Marketers Marketing Promotion 75

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Neil Patel

AUGUST 19, 2021

In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. With over 2 billion monthly users , people come to the platform to learn, get inspired, or have fun.

SEO 145

SEO Marketers Marketing Whitepaper 145

Neil Patel

FEBRUARY 20, 2021

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. For example, below you can see a comparison between a site’s visitors who signed up for a free trial and those who downloaded a whitepaper.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Real Estate 84

Real Estate Content Marketing Whitepaper Transform 84

Rock Content

APRIL 25, 2023

In 2016, Social Media Today examined Buzzfeed’s popularity. Listicles are quite straightforward and easy to write, but they can still provide excellent in-depth content alongside white papers , case studies , and other long-form content that satisfies your audience and benefits your SEO efforts.

Whitepaper 90

Whitepaper SEO Entertainment Education 90

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C eCommerce 134

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. Only 12% of brands never use one-off email designs, down from 22% in 2016, according to Litmus’ State of Email research.

Copywriting 109

Copywriting Whitepaper Gen Z Email Marketing 109

Search Engine Land

JANUARY 5, 2023

Google first launched the capability to import Salesforce lead data back in 2016. Assigning a relative value to micro-conversions, such as white paper downloads or contact form fills, is an effective way to use the tROAS bid strategy. One way to help gauge the quality of your leads is to use imported third-party data.

Whitepaper 87

Whitepaper eCommerce User-Generated Advertisers 87

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. He is among the ‘Top 25 Most Influential PPCers’ listed by PPC Hero from 2016-2020. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

SEPTEMBER 30, 2019

All too many companies don’t have a consistent messaging strategy, don’t know where or when to find and publish content, and don’t tailor their content marketing to their target customers, as a 2016 Forbes study discovered. It’s time for a roadmap to get your business to its destination. Only put your money into offers that work.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Rock Content

SEPTEMBER 5, 2017

Educational blogs, white papers, infographics, ebooks, guides, and videos that resonate with each buyer persona and buyer journey stage will prove incredibly useful for your sales reps by helping lead to better conversations and exchanges over social networks. Sources: * “ State of Sales in 2016.” Sept 15, 2014.

Whitepaper 49

Whitepaper eBook Education CRM 49

Rock Content

SEPTEMBER 7, 2016

For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Make them: 1.)

Whitepaper 65

Whitepaper Promotion Marketers Marketing 65

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Editor's note: This post was originally published in September 2016 and has been updated for comprehensiveness. Consider a co-marketing campaign.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Moz

MARCH 1, 2020

Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election.

Whitepaper 76

Whitepaper Health SEO Product 76

Neil Patel

OCTOBER 23, 2020

This can include posts on social media networks, company blogs, or creating gated assets like PDFs and whitepapers. According to a 2016 Statista study , 24% of US-based companies had hired roughly three marketing/advertising agencies, while 23% were working with two agencies.

Marketers 112

Marketers Marketing Inbound Marketing Advertising 112

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Did they view a product demonstration, request a free trial, sign up for an account, download a whitepaper, watch a webinar or visit a services page?

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Check out our newest whitepaper or contact us to learn more!

Whitepaper 40

Whitepaper Food Advertising Advertisers 40

Duct Tape Marketing

FEBRUARY 27, 2017

Whitepapers. I used this exact process on my highest performing content in early 2016 and it’s converted users at 8% ever since.”. It’s essentially a very specific extra piece of content you offer your audience in exchange for their email. Other types of content upgrades include: eBooks. Cheat sheets. Worksheets. Loads more….

eBook 67

eBook Whitepaper Energy eCommerce 67

Hootsuite

FEBRUARY 14, 2025

2015-2016: Optimizing for satisfaction In 2015, YouTube began measuring viewer satisfaction directly with user surveys. In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. Soon, YouTube changed tack again. 1 Social Media Tool Create.

Analytics 75

Analytics Whitepaper Promotion SEO 75

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. While web leads like whitepaper downloads and webinar registrations, are excellent vehicles for generating new contacts to market to, those leads are often just beginning their research.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Hubspot Marketing

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. That’s 10% more jobs than were expected — and eight years sooner.

PR 144

PR Non-Profit Marketers Marketing 144

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Adobe Sensei and Salesforce Einstein date from 2016.

Whitepaper 106

Whitepaper Food User-Generated CRM 106

Marketing Insider Group

SEPTEMBER 15, 2015

By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Kristin Jones discusses top of the funnel techniques like offering whitepapers and e-books on your website, and getting customers to the point of making a purchase.

Content Marketing 111

Content Marketing PR Whitepaper Marketers 111