Buffer Marketing

FEBRUARY 7, 2025

The philosophy behind profit sharing We’ve carried out profit sharing at Buffer  since 2017 , and we see it as a component of building a long-term, sustainable, thriving business. But beyond the practical aspects, profitability gives us conviction and helps us to be really ambitious about our future.

Energy 98

Energy Finance Customer 98

Martech

SEPTEMBER 17, 2024

She explained that NewsCorp wanted to switch ad servers back in 2017, but the revenue risk was too high because of Google ads’ position. Dig deeper: What the Google antitrust ruling could mean for advertisers Day 2: Google keeping publishers hostage & could be more transparent (Sept.

Price 114

Price Advertisers Advertising Law 114

Martech

MARCH 5, 2025

However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City. Everlane initially resisted opening physical stores, with its (former) CEO famously stating he would shut down before going brick-and-mortar. As the company realized, customers still want to touch products before they buy.

Branding 83

Branding Retail eCommerce Customer loyalty 83

Martech

OCTOBER 31, 2024

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

Direct Mail 132

Direct Mail Retail Gen Z Logistics 132

AWeber

SEPTEMBER 3, 2024

Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In Even pro writers come up with major email block. In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.)

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Hubspot Marketing

JULY 15, 2024

We threw out the organic strategy that worked so well from 2017-2022 and embraced a new HubSpot style that would help us write the best-possible content for our audience and remain competitive in the SERPs. And she’s clear about what she likes and doesn’t like about each product. Don't call it a glow up.

SEO 120

SEO Product Marketers Marketing 120

Hubspot Marketing

FEBRUARY 4, 2025

Why We Launched Our Media Narratives Program When we first started our Original Research program in 2017, something became immediately clear: our blog readers are absolutely obsessed with data. Like, Taylor-Swift-friendship-bracelets-level obsessed. In our first full year, we drove over 1.4 million views through original research.

Transform 112

Transform Thought Leadership Market Trends Video Marketing 112

Neil Patel

MARCH 30, 2021

None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020.

SEO 145

SEO Digital Marketing Marketers Marketing 145

Martech

FEBRUARY 26, 2025

However, customer happiness has barely increased since 2017. According to the report, customer satisfaction has only slightly increased despite significant investments in CRM software. In 2023, companies worldwide spent over $100 billion on CRM software, four times the amount spent eight years prior.

Transform 60

Transform CRM Product Customer 60

Businesses Grow

MARCH 17, 2025

In 2017, I wrote a post noting that the average number of comments on a blog post had dropped from about 25 to 12. His tendency to guilt-trip, at times in a vaguely threatening way, made him a meme in 2017, and his popularity has soared ever since. It has nothing to do with trolls or hatersit’s the math.

Education 58

Education Branding Place Marketers 58

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. What other Brands are making waves on social media? To be clear, not all waves are good.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Jeff Bullas

NOVEMBER 22, 2022

One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers.

Product 278

Product Customer Branding Marketers 278

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Hubspot Marketing

APRIL 17, 2023

Wendy’s has been serving up sass on social media since 2017. link] — Wendy's (@Wendys) November 24, 2017 The success of this tweet marked the beginning of a new social media strategy for the fast food chain — roasting other accounts. It all started on Twitter. When the tweets are as broken as the ice cream machine.

Food 140

Food User-Generated Place Marketers 140

Search Engine Land

OCTOBER 4, 2024

10, 2017, it had a shockingly quiet impact. Remember, Google crawls from the U.S., so if those overlays are only present in European countries, Google will not detect them. The negative impact of interstitials is a demotion in search When Google rolled out the Google mobile interstitial penalty on Jan.

SEO 90

SEO Promotion Advertisers Advertising 90

Buffer Marketing

FEBRUARY 18, 2025

Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. How we handle conferences at Buffer We've put some real thought into how we approach conferences at Buffer (and yes, I've had a front-row seat to these discussions!). Spoiler alert: It wasn't great.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. This led to me eventually abandoning my YouTube efforts altogether.

SEO 95

SEO Thought Leadership Place Marketing Strategy 95

Search Engine Land

FEBRUARY 11, 2022

The design is a throwback to 2017’s green, boxed ad labels. Please visit Search Engine Land for the full article.

123

123

Search Engine Land

MAY 6, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand tuned parameters.”

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Martech

MAY 8, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” More ad revenue for Google.

Advertisers 115

Advertisers Advertising Price Search Marketers 115

Search Engine Land

SEPTEMBER 8, 2023

1, 2017 – Sept. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide. That’s how long this UA property had been collecting analytics data. We knew this was coming, just not when. 68 days.

Analytics 134

Analytics SEO 134

Hubspot Marketing

JULY 22, 2024

Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness. I hope you were inspired by our list of amazing brand style guides and wish you luck in creating a timeless style of your own.

Branding 116

Branding User-Generated PR Law 116

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertising 114

Advertising Advertisers Digital Marketing Marketers 114

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Martech

JUNE 21, 2023

2017: Google releases Global Site Tag (gtag.js). It lets webpages load faster, improves data collection and accuracy and eliminates errors caused by dependencies. 2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Analytics 145

Analytics Place Marketers Marketing 145

Backlinko

DECEMBER 27, 2024

2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. Furthering the development of this bidirectional artificial neural network. 2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%.

CRM 118

CRM Marketing Automation Platform Marketers Marketing 118

Hubspot Marketing

JULY 11, 2023

To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI's Perception Could Change How People Felt About AI in 2017 In 2017, 86% of people wanted to try out AI tools.

Digital Marketing 92

Digital Marketing Product Customer Marketers 92

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Transform 118

Transform Manufacturing Finance eCommerce 118

Search Engine Roundtable

SEPTEMBER 9, 2022

The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation. Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday.

User-Generated 106

User-Generated 106

Hubspot Marketing

OCTOBER 4, 2023

Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. Hello Sunshine first started generating popularity with audiences through a modern book club model , reminiscent of Oprah’s book picks in the 90s.

Gen Z 134

Gen Z Branding Advertisers Advertising 134

Backlinko

JUNE 20, 2024

billion 2017 $229.23 Year Apple Annual Revenue 2009 $42.91 billion 2010 $65.23 billion 2011 $108.25 billion 2012 $156.51 billion 2013 $170.91 billion 2014 $182.8 billion 2015 $233.72 billion 2016 $215.64 billion 2018 $265.6 billion 2019 $260.17 billion 2020 $274.52 billion 2021 $365.82 billion 2022 $394.33 billion 2023 $383.29

User-Generated 103

User-Generated Marketers Marketing Customer 103

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Advertisers 121

Advertisers Advertising Customer 121

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. According to Statista , global mobile data traffic in 2022 will be seven times larger than it was in 2017. Image Source. Video made a push. Image Source. Video is inherently engaging.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Duct Tape Marketing

JULY 11, 2024

He's been a financial advisor and planner for 25 years, launched her own registered investment advisory firm in 2017. Took a sabbatical from that career and then got back in it started my own firm, like you said, in 2017. John Jantsch (00:57): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantz.

Transform 89

Transform Customer Email Marketing Product 89

Search Engine Land

AUGUST 29, 2023

However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. capitalizing brand/product names) in titles and meta descriptions. 100% agreement.

Finance 128

Finance Retail SEO Product 128