Martech

JANUARY 16, 2025

Dig deeper: Mitigating the risks of generative AI by putting a human in the loop Using AI to enhance, not replace, strategic thinking In 2017, I wrote an article on how Amazon had become the default search engine for buyers who knew what they wanted based on our research on buying behavior.

Transform 125

Transform User-Generated CMO Marketers 125

Search Engine Land

AUGUST 6, 2024

” Chris Ridley , Head of Paid media predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017.

Law 119

Law Advertisers Advertising Branding 119

Buffer Marketing

FEBRUARY 7, 2025

The philosophy behind profit sharing We’ve carried out profit sharing at Buffer  since 2017 , and we see it as a component of building a long-term, sustainable, thriving business. But beyond the practical aspects, profitability gives us conviction and helps us to be really ambitious about our future.

Energy 97

Energy Finance Customer 97

Martech

OCTOBER 31, 2024

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

Direct Mail 131

Direct Mail Retail Gen Z Logistics 131

AWeber

SEPTEMBER 3, 2024

Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In Even pro writers come up with major email block. In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.)

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Martech

MARCH 5, 2025

However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City. Everlane initially resisted opening physical stores, with its (former) CEO famously stating he would shut down before going brick-and-mortar. As the company realized, customers still want to touch products before they buy.

Branding 82

Branding Retail eCommerce Customer loyalty 82

Neil Patel

MARCH 30, 2021

None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020.

SEO 145

SEO Digital Marketing Marketing Marketers 145

SMEI

JANUARY 24, 2023

Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad. The ad featured a series of sketches that were based on real women’s self-descriptions, which many people found to be an exploitation of female insecurities.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. What other Brands are making waves on social media? To be clear, not all waves are good.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Jeff Bullas

NOVEMBER 22, 2022

One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers.

Product 278

Product Customer Branding Marketers 278

Martech

FEBRUARY 26, 2025

However, customer happiness has barely increased since 2017. According to the report, customer satisfaction has only slightly increased despite significant investments in CRM software. In 2023, companies worldwide spent over $100 billion on CRM software, four times the amount spent eight years prior.

Transform 60

Transform CRM Product Customer 60

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Search Engine Land

OCTOBER 4, 2024

10, 2017, it had a shockingly quiet impact. Remember, Google crawls from the U.S., so if those overlays are only present in European countries, Google will not detect them. The negative impact of interstitials is a demotion in search When Google rolled out the Google mobile interstitial penalty on Jan.

SEO 90

SEO Promotion Advertisers Advertising 90

Buffer Marketing

FEBRUARY 18, 2025

Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. How we handle conferences at Buffer We've put some real thought into how we approach conferences at Buffer (and yes, I've had a front-row seat to these discussions!). Spoiler alert: It wasn't great.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Search Engine Land

FEBRUARY 11, 2022

The design is a throwback to 2017’s green, boxed ad labels. Please visit Search Engine Land for the full article.

123

123

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. This led to me eventually abandoning my YouTube efforts altogether.

SEO 94

SEO Thought Leadership Place Marketing Strategy 94

Search Engine Land

MAY 6, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand tuned parameters.”

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Hubspot Marketing

MARCH 20, 2023

Artificial intelligence (AI) saw a staggering growth in adoption rates from 2017 to 2018, and it has leveled off significantly since 2019. times in 2022 compared to its adoption rate in 2017. It grew nearly 2.5

Marketers 137

Marketers Marketing Global Marketing Advertisers 137

Search Engine Land

SEPTEMBER 8, 2023

1, 2017 – Sept. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide. That’s how long this UA property had been collecting analytics data. We knew this was coming, just not when. 68 days.

Analytics 134

Analytics SEO 134

Martech

MAY 8, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” More ad revenue for Google.

Advertisers 114

Advertisers Advertising Price Search Marketers 114

Hubspot Marketing

JULY 22, 2024

Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness. I hope you were inspired by our list of amazing brand style guides and wish you luck in creating a timeless style of your own.

Branding 116

Branding User-Generated PR Law 116

Backlinko

MARCH 13, 2024

That’s set to grow to 6 billion by 2017. billion 2017 1.66 Today, approximately 4.88 billion individuals own a smartphone. On average, smartphone users spend 4.37 hours per day using mobile apps. Time spent using smartphones among American adults grew from 3 hours 1.1 minutes in 2019 to 3 hours 54.8 minutes in 2024. billion 2016 1.43

Communications 118

Communications Product Marketers Marketing 118

Buffer Marketing

NOVEMBER 4, 2024

Despite only launching in 2017, it’s one of the fastest-growing apps in the world and recently overtook Google as the  most visited  internet site.​ We analyzed more than 5 million Instagram posts to find the times most likely to get likes, comments, shares, and more.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Martech

JUNE 21, 2023

2017: Google releases Global Site Tag (gtag.js). It lets webpages load faster, improves data collection and accuracy and eliminates errors caused by dependencies. 2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Analytics 145

Analytics Place Marketers Marketing 145

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly.

Gen Z 99

Gen Z Food Fashion Millennials 99

Hubspot Marketing

JULY 11, 2023

To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI's Perception Could Change How People Felt About AI in 2017 In 2017, 86% of people wanted to try out AI tools.

Digital Marketing 93

Digital Marketing Product Customer Marketers 93

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%.

CRM 117

CRM Marketing Automation Platform Marketers Marketing 117

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Transform 118

Transform Manufacturing Finance eCommerce 118

Search Engine Roundtable

SEPTEMBER 9, 2022

The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation. Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday.

User-Generated 106

User-Generated 106

Hubspot Marketing

OCTOBER 4, 2023

Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. Hello Sunshine first started generating popularity with audiences through a modern book club model , reminiscent of Oprah’s book picks in the 90s.

Gen Z 134

Gen Z Branding Advertisers Advertising 134

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21

Backlinko

DECEMBER 27, 2024

2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. Furthering the development of this bidirectional artificial neural network. 2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Advertisers 120

Advertisers Advertising Customer 120

Search Engine Land

AUGUST 29, 2023

However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. capitalizing brand/product names) in titles and meta descriptions. 100% agreement.

Finance 128

Finance Retail SEO Product 128

Search Engine Land

MAY 24, 2024

If you need a refresher or weren’t around in 2017, I highly suggest reading Google’s “One True Answer” problem — when featured snippets go bad. History repeats. This may feel like déjà vu all over again for those of us who remember Google’s many issues with featured snippets. Goog enough.

Health 131

Health Advertisers Advertising Product 131

Backlinko

MARCH 13, 2024

2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Here’s a detailed breakdown of iPhone vs Android market share over time: Note: Data for 2024 is incomplete (as of February). Year iPhone (iOS) Android 2009 57.9% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding 123

Branding Marketers Marketing 123