SMEI

JANUARY 24, 2023

Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad. The ad featured a series of sketches that were based on real women’s self-descriptions, which many people found to be an exploitation of female insecurities.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertisers 122

Advertisers Advertising Digital Marketing Marketers 122

Search Engine Land

MAY 6, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand tuned parameters.”

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21

Search Engine Land

SEPTEMBER 8, 2023

1, 2017 – Sept. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide. That’s how long this UA property had been collecting analytics data. We knew this was coming, just not when. 68 days.

Analytics 134

Analytics SEO 134

Search Engine Land

AUGUST 15, 2024

In 2017 , Google said “the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.” Google has basically been pushing 2 seconds since 2010. Google’s John Mueller advised making sites that load in less than 3 seconds since at least 2016. ” About the data. The online survey of 2,000 U.S.

Branding 113

Branding SEO 113

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%.

CRM 126

CRM Marketing Automation Platform Marketers Marketing 126

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Advertising 128

Advertising Advertisers Customer 128

Martech

JUNE 21, 2023

2017: Google releases Global Site Tag (gtag.js). It lets webpages load faster, improves data collection and accuracy and eliminates errors caused by dependencies. 2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Analytics 145

Analytics Place Marketers Marketing 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 114

Customer Journey User-Generated CRM Place 114

Martech

JANUARY 7, 2022

The video is actually from 2017. If you’ve been reading the Twitter, you might have caught a bleak demo from Walmart , and all the geniuses throwing food, or virtual gallons of milk, at it over the last couple days.

Shipping 124

Shipping Food Advertising Advertisers 124

Backlinko

MARCH 13, 2024

2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Here’s a detailed breakdown of iPhone vs Android market share over time: Note: Data for 2024 is incomplete (as of February). Year iPhone (iOS) Android 2009 57.9% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding 119

Branding Marketers Marketing 119

Hubspot Marketing

NOVEMBER 26, 2024

Aja Frost, who started on the Blog team in 2017 (back when "SEO strategy" was based on our own personal whims that day), knows Google's value better than anyone. The HubSpot Blog team has been running on Google fumes for years, and we've racked up millions of views in organic traffic based on high-intent searches.

SEO 114

SEO Marketers Marketing Content Marketing 114

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Transform 118

Transform Manufacturing Finance eCommerce 118

Search Engine Roundtable

SEPTEMBER 9, 2022

The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation. Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday.

User-Generated 106

User-Generated 106

Martech

AUGUST 13, 2024

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017.

Advertising 122

Advertising Advertisers Law Marketers 122

Hubspot Marketing

OCTOBER 4, 2023

Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. Hello Sunshine first started generating popularity with audiences through a modern book club model , reminiscent of Oprah’s book picks in the 90s.

Gen Z 133

Gen Z Branding Advertisers Advertising 133

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. Shares were priced at $65, above the expected range of $55 to $65. Following the jump, the company had a market value of over $8 billion. It orchestrates engagement between brands and customers across multiple channels.

Transform 122

Transform Price Place Branding 122

Search Engine Land

SEPTEMBER 10, 2024

The fine, initially imposed in 2017 , was upheld by the EU Court of Justice today. While Google has already made changes to comply with the 2017 decision, this ruling could lead to further adjustments in how Google shares data, algorithm transparency and more, impacting how advertisers strategize and spend their budgets. billion (€2.4

Price 76

Price Advertising Advertisers 76

Hubspot Marketing

JULY 11, 2023

To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI's Perception Could Change How People Felt About AI in 2017 In 2017, 86% of people wanted to try out AI tools.

Digital Marketing 89

Digital Marketing Product Customer Marketers 89

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” But as I learned in teaching the Master Class, we are trying to accomplish things I wrote about in 2017. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

Email Marketing 135

Email Marketing User-Generated Marketing Automation Platform Customer 135

Search Engine Land

AUGUST 29, 2023

However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. capitalizing brand/product names) in titles and meta descriptions. 100% agreement.

Finance 128

Finance Retail SEO Product 128

Search Engine Land

MAY 24, 2024

If you need a refresher or weren’t around in 2017, I highly suggest reading Google’s “One True Answer” problem — when featured snippets go bad. History repeats. This may feel like déjà vu all over again for those of us who remember Google’s many issues with featured snippets. Goog enough.

Health 131

Health Advertisers Advertising Product 131

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6%

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. The Stanley brand has been around for over 100 years and was best known for goods that could stand up to outdoor activities.

PR 130

PR Influencer Marketing Branding Marketing Strategy 130

Hubspot Marketing

JANUARY 12, 2023

Brown first gained momentum online in 2017 when she posted a viral video on Facebook raving about the TTLA sandwich from Whole Foods, eventually becoming a brand ambassador for the grocery chain. In 2020, she created a TikTok account sharing vegan cooking videos and inspirational pep talks, and her content took off.

Food 140

Food Branding Product Marketers 140

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. See it in action in this video tutorial.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Martech

MAY 23, 2022

from 2017. A 2022 survey by social media analysts Sprout Social found 71% of U.S. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% A new global survey by pollster Edelman supports that.

Branding 126

Branding Social Media Marketing Education Digital Marketing 126

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hubspot Marketing

JANUARY 19, 2023

After the acquisition of Carol’s Daughter by L’Oréal USA in 2014 and Sundial Brands (Shea Moisture) by Unilever in 2017, buyers had concerns over the effectiveness of the products and felt these brands were no longer aiming to serve the initial customer base that made them popular in the first place.

Product 132

Product Branding Place Marketing Strategy 132

Hubspot Marketing

APRIL 25, 2023

Inspired by Lofi Girl The ad takes clear inspiration from Lofi Girl , a popular YouTube channel that streams Lofi music 24/7 and has racked up billions of views (yes billions, with a B) since 2017. Recently, the Lofi Girl YouTube channel made headlines for unlocking a new character.

Manufacturing 141

Manufacturing User-Generated Traditional Marketing Education 141

Sprout Social

AUGUST 25, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. — Twitter Support (@TwitterSupport) November 9, 2017. For a while, anyone could send in an application to be considered for Twitter verification.

Health 141

Health Fashion Branding Place 141

Backlinko

OCTOBER 22, 2024

billion 2017 $1.55 million 2017 18.66 Shein Revenue In 2023, Shein generated an estimated $32.2 billion in sales worldwide, showing a 41.85% year-over-growth. Analysts forecast that Shein’s revenue will hit $50 billion in 2024. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2018 $1.99

Gen Z 92

Gen Z Fashion Millennials Retail 92

Search Engine Land

JUNE 24, 2024

Since launching in 2017, Local Services Ads have evolved, but the manual dispute system has become challenging to scale and vulnerable to gaming. How it works: Google’s machine learning models will automatically review all leads. Invalid leads will be credited without manual disputes. Credits typically are applied within 30 days.

Advertising 97

Advertising Advertisers Product 97

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Marketing Automation Platform 140

Marketing Automation Platform Marketers Marketing New Technology 140

Search Engine Land

FEBRUARY 20, 2023

Google to sunset Google Site Search by end of 2017 2017: Google told their Site Search customers they had to find a new internal search engine service. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

FEBRUARY 2, 2024

It was last updated in 2017. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.”

SEO 122

SEO Promotion Place Management 122