Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 110

Content Marketing Millennials Pharmaceutical Finance 110

Sprout Social

MARCH 29, 2017

1 million advertisers. of millennials prefer Instagram. The company went public in early March 2017. of millennials prefer Snapchat. of millennials prefer Snapchat. Takeaway : If your business’ customer base is made up mostly of younger millennials, then Snapchat may be the better platform for you.

Millennials 111

Millennials Communications Advertising Advertisers 111

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. When someone uses a geofilter or Lens on Snapchat, you’re getting instant exposure, free advertising and social proof to their followers. Dunkin’ (@dunkindonuts) June 2, 2017. Image via Snapchat.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. of Millennials, 77.5% 93% of social media advertisers use Facebook ads on a regular basis. billion users worldwide.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. This is a massive jump from 2017 when a mere 24% said they preferred the site.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38):

Content Marketing 99

Content Marketing Millennials Marketers Marketing 99

Hubspot Marketing

NOVEMBER 26, 2019

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. TikTok's revenue more than tripled between 2017 and 2018. Think again.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Newspapers have lost $40 Billion in advertising revenue since 2000. 90% of all internet traffic in 2017 will be video. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Hubspot Marketing

MAY 9, 2022

The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Editor's note: This post was originally published in 2017, but was updated for comprehensiveness. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. How many of them are yours?

Marketers 145

Marketers Marketing Advertising Advertisers 145

Content Marketing Institute

OCTOBER 21, 2017

00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): Show details. (00:01):

Content Marketing 93

Content Marketing Millennials Marketers Marketing 93

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Highly targeted advertising. Targeted and effective advertising.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Plan ahead.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ” In 2017 he started a Slack channel. ”) HubSpot’s aim in building community is quite transparent.

Transform 143

Transform Retail Millennials Marketers 143

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Year Launched: 2017 (Founded in 2016). Number of Users: 500 million+ monthly active users. In 2018, the lip-syncing app, Musical.ly merged with a similar one-year-old app called TikTok.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7%   As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. of its US user base to be exact.

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example. This is, they’re organic, personable and relatable.

Gen Z 126

Gen Z Marketers Marketing Millennials 126

Bannerflow

JULY 5, 2019

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Five brilliant campaigns that all programmatic advertisers can learn from. Indeed, targeted advertising to different audiences, at scale, is one of the many benefits of programmatic advertising.

Millennials 68

Millennials Advertising Advertisers Communications 68

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. For example, in this IKEA post, features of the advertised furniture might be that it is small, inexpensive, and functional. A post shared by Esquire UK (@ukesquire) on Oct 16, 2017 at 12:31pm PDT. spon #NeverStopLearning.

Fashion 145

Fashion Food Analytics Retail 145

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. The time spent watching Instagram videos has increased 80% since 2017. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. Now let’s get familiar with the different types of Instagram paid advertising. Video is quickly gaining preference amongst internet users, particularly advertisers as 87% of online advertisers use video. Influencer Advertising.

Branding 90

Branding User-Generated Marketers Marketing 90

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Facebook advertising.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. From Social to Advertising. At launch, TikTok offered no advertising opportunities for brands. Older Millennials are also flocking to the app, with over 18% signing up. By the time TikTok burst on the U.S.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

JULY 9, 2019

But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. December 2017 I made a promise to myself to start something and not quit! Like traditional commercials, videos can provide more depth and information than a single Facebook post or tweet.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112

Rock Content

SEPTEMBER 18, 2017

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” You don’t just “do” inbound marketing or native advertising and expect results. Native Advertising. On the paid side of things, we have native advertising.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Power Digital Marketing

DECEMBER 1, 2022

5 This may be one of the many reasons 37% of marketers reported they would amplify their TikTok advertising. And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . Assess creative content. YouTube for Business.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Sprout Social

JULY 27, 2021

This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms.

Gen Z 131

Gen Z Fashion Influencer Marketing Millennials 131

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. The social channel made news in 2017 when it reached more monthly active users than Twitter.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

AUGUST 29, 2019

The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. This differs significantly from similar stats shared by other networks.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Many Chat

APRIL 20, 2022

It runs advertising campaigns for global brands across many industries, including real estate, eCommerce, coaching, and insurance. Since 2017, Brookes has spoken on more than 30 stages worldwide, is a best-selling author, and started Success Summit, Europe’s leading generic network marketing event. Tricia biz.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This could be down to increased investment in digital advertising now that initial uncertainty has subsided. Ecommerce penetration.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Content Marketing Institute

DECEMBER 13, 2017

Reaching the curated news email’s millennial audience, JP Morgan Chase used creative, catchy wording, emojis, and fun headlines and taglines such as: You probably think this song is about you. Millennials communicate more through emojis and GIFS than words via @HarrisPoll @gifkeyboard.‏ 15, 2017. . Click To Tweet.

Millennials 111

Millennials Whitepaper Promotion User-Generated 111