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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Growth in digital marketing spending remains very robust with a 13% increase expected in the next year—a pace that has been maintained over the last decade. Traditional media advertising, on the other hand, continues to reflect negative growth at -.4%—slightly of marketing budgets to 15.2% 5 – Mobile Marketing.

CMO 130
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Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

The CMO Survey

Overall marketing spending increased by 5.2% Traditional advertising spending projections increased for the first time in a decade with expected growth at 1.4% Marketing expenses as a percentage of company revenue declined for the first time since 2017, but climbed as a percentage of company budget. for the next year.

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How to map marketing science to the customer journey

Martech

As part of the study , participants were administered oxytocin before watching public service advertisements. Researchers concluded that advertisements involving emotional content related to a connection with another person are particularly potent.

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Google, NBCUniversal duking it out to be Netflix adtech provider

Martech

Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. NBCUniversal is the exclusive reseller of ads for Apple News and Apple Stocks since 2017 and has recently expanded into the UK. Why it’s happening. The first loss in more than a decade.

Price 105
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This day in search marketing history: January 24

Search Engine Land

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

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How Inkbox steers customers through its huge online catalog of temporary tattoos

Martech

Inkbox is an online seller of temporary tattoos, advertised as realistic, waterproof and good for one-to-two weeks. An example like Inkbox helps to indicate how Crossing Minds begins to differentiate itself from other recommendation engines. Now I’m going to show you birds with this specific style.”

Customer 111
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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. Team and Leadership at NP Digital.