Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer? If you’re already advertising, it may be worth including your existing followers in your audience targeting.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Adobe Experience Cloud Blog

AUGUST 21, 2018

Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers use visual assets , and this figure is only going to increase.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Sprout Social

SEPTEMBER 29, 2020

When someone uses a geofilter or Lens on Snapchat, you’re getting instant exposure, free advertising and social proof to their followers. Dunkin’ (@dunkindonuts) June 2, 2017. Set specific goals for the platform that contribute to your overall marketing goals. Invest in paid advertising. Collection ads.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Adobe Experience Cloud Blog

DECEMBER 21, 2016

In a statement to Marketing Dive, Twitter provided some commentary on their decision: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. ” What’s a digital marketer to do without Twitter ads?

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Visually-Driven Advertising.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit 98

Non-Profit PR Social Media Marketing Retail 98

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. To help, we’ve gathered everything you need to know to create brand safety guidelines for a social-first world.

Branding 136

Branding Health Advertising Advertisers 136

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. from 2017. Interestingly it is social media marketers, the folks having the most direct day-to-day interaction with the public, who see the need to take a stand. A new global survey by pollster Edelman supports that.

Branding 118

Branding Social Media Marketing Education Digital Marketing 118

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. These are projections to pay attention to if your advertising campaigns take a while to build. Outside of advertising, though, there are still a few ways to personalize your marketing.

Marketing 111

Marketing Marketers Advertising Advertisers 111

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 Realistic : Boost new cafe posts with advertising by $15 per post, targeting an audience within a five mile radius. Common metrics include: Conversions from social networks.

Affiliate Marketing 111

Affiliate Marketing Social Media Marketing Analytics Advertisers 111

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Post between 6 p.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Duct Tape Marketing

NOVEMBER 2, 2016

But, mark my words, this is a serious new tool and marketers will figure out how to make it useful. You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. Is live-streaming a useful tool for events and conferences?

Whitepaper 78

Whitepaper Social Media Marketing Price Promotion 78

Adobe Experience Cloud Blog

MAY 25, 2018

In this blog, I’ll discuss some of LinkedIn’s new features and how those features have taken it beyond a job hiring site to create a better advertising (and networking) experience. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature. Native Videos. Key Takeaways for Your Business.

Thought Leadership 134

Thought Leadership Analytics Advertisers Advertising 134

Spiralytics

JANUARY 26, 2023

What happened In 2017, Pepsi released an ad starring Kendall Jenner. pic.twitter.com/FA6JPrY72V — Be A King (@BerniceKing) April 5, 2017 The short yet strikingly sarcastic remark of Martin Luther King’s daughter, Bernice King, put it perfectly in her tweet: “If only Daddy would have known about the power of #Pepsi.”

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Hubspot Marketing

NOVEMBER 26, 2019

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. While TikTok and ByteDance are less transparent about revenue and other major details, here's what we know: TikTok now offers five advertising tiers aimed at big brands. Think again. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Advertisers on TikTok can reach audiences around the world in more than 75 languages. Read Hootsuite’s complete guide to TikTok advertising for marketers.

Transform 145

Transform Price Marketing Marketers 145

Hubspot Marketing

JULY 10, 2018

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. You should also integrate Facebook Lead Ads into your social media strategy.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. The Sophisticated Marketer Quarterly. edition in October 2017. Take ideas from everywhere.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Hootsuite

AUGUST 2, 2022

In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. In 2017, LinkedIn gave its users the ability to natively upload videos that play automatically in their followers’ feeds. viewers’ companies and job titles), making it a valuable resource for marketers. Username 50.

Entertainment 144

Entertainment SEO Promotion Advertising 144

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. While the rule of online marketing is often that content is king, we have to remember that a king cannot rule without his advisors, chief among them being data. So why bring them up now?

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

SEO 112

SEO Influencer Marketing Food Advertising 112

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Go anti-black Friday As is the case with REI and Lush, it’s not uncommon to see businesses advertising how they’re not going to jump into the seemingly money-grabbing fray.

User-Generated 133

User-Generated Retail Price Marketing 133

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising. Why it worked: This campaign used one of the most traditional advertising methods, a TV spot, to build a buzz on social media.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Try YouTube advertising.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

APRIL 7, 2022

Founded in 2017, Substack is a publishing platform that leverages the power of individual creators over media outlets. This allows marketers to hone in on their target audiences with a high degree of precision. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Try it for Free.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

MARCH 2, 2023

From monitoring and social listening to knowing when to go dark, we’ll provide actionable steps to maximize the safety of your brand online. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. For marketers, brand safety is most relevant when running social media ads.

Management 114

Management Branding Advertising Advertisers 114

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Substack provides a way to build an email marketing list, write newsletters, charge subscribers, and manage payments. Can I advertise on Substack? What Is Substack?

Food 137

Food User-Generated SEO Place 137

Hootsuite

JANUARY 31, 2022

After an unexpected pause in 2017, Twitter is once again verifying accounts. Because we’re talking about Twitter’s official advertising structure. While spending on ads might leave you dry in the mouth, advertising is a great way to kick start follower growth. PS4, PS5, PS VR), a branded profile image and clear location info.

Promotion 145

Promotion Whitepaper Analytics Food 145

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. Table of contents.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145