Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. And so you get a thousand percent increase in white-paper downloads.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Adobe Experience Cloud Blog

MAY 3, 2016

Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 This comes in handy when you don’t want to advertise a product or service to a customer who’s already purchased it or to your competitors.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Martech

APRIL 26, 2022

Content writers and designers: Develop display ads, white papers, case studies, landing pages, and personalized assets for 1:Few and 1:1 campaigns. In 2017, you could engage in buying scenarios by targeting one or two buyers. The new B2B buying journey doesn’t include a lot of talking with suppliers.

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

Content Marketing Institute

FEBRUARY 4, 2019

For example, Taboola might avoid going after both “native content” and “native advertising” on the same page. 11 with 590 searches, but “native advertising” is No. Both phrases rank well, but “native advertising” may not get much higher with “native content” having a strong presence. Native content” ranks No.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. To write advertising copy. s national weather service. Data in, text out.

Whitepaper 107

Whitepaper Food User-Generated CRM 107

Hootsuite

NOVEMBER 18, 2019

A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. In addition to sharper targeting options, the platform made the switch to objective-based advertising. Learn how to advertise on LinkedIn with the platform’s different self-serve ad formats.

Advertising 111

Advertising Advertisers Whitepaper Education 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. 79% of B2B buyers share white papers with their coworkers. Maybe you can use some of these in your next budget meeting. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

JULY 21, 2020

Ion is a platform used by marketing, design, and advertising teams seeking to improve their audience’s experience and generate results through modern, effective, and measurable interactive content. This is the fastest way to produce questionnaires, white papers, infographics , and other interactive materials. What is Ion?

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Lisa will let you know about best paid search PPC practices while warning of plausible advertising mistakes.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Hootsuite

OCTOBER 21, 2020

— Twitter Business (@TwitterBusiness) October 11, 2017. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. Treat those moments as opportunities to connect. Don’t put anyone down for asking. B2B stands for Business to business.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

illumin

JANUARY 9, 2019

And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high. In fact, according to our recent whitepaper Attention: The New Media Currency , only 7% of marketers admit to receiving full consumer attention. Source: VMC Data – 188 campaigns, 2015-2017.

Whitepaper 40

Whitepaper Food Advertising Advertisers 40

Unbounce

OCTOBER 15, 2024

This could mean reaching out via cold emails, running targeted advertising campaigns on platforms like LinkedIn or Google Ads , or attending industry events to network and make connections. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Rock Content

APRIL 27, 2020

That’s is why affiliate marketing became a $12 billion industry in 2017 and keeps growing. Brands get better advertising with affiliate marketing. Remember that less advertising sources make tracking your goals easier and are the best choice when you’re starting with affiliate marketing. Step two: build your brand.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. So in order to get people to spend more money on pay per click advertising, they gave away a free website analytics tool to measure how things would work. Display advertising, you can measure that in Analytics. You could track that. Jeff S: Yeah.

Analytics 49

Analytics Whitepaper Advertising Advertisers 49

Marketing Insider Group

AUGUST 30, 2019

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Unbounce

NOVEMBER 27, 2023

For some websites, the desired conversions might be actions like downloading a white paper or filling out a form. The one that always attracts the most attention is the goal of driving more traffic to your site through tactics like paid advertising, influencer campaigns on social media, and SEO.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Marketing Insider Group

AUGUST 30, 2019

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Duct Tape Marketing

MARCH 14, 2017

Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. John: So you’re book which is out in March of 2017 dependent on when you’re listening to this. Learn more at klaviyo.com. This is John Jantsch and my guest today is Jill Schiefelbein.

Communications 48

Communications eCommerce Whitepaper Management 48

Neil Patel

MARCH 31, 2021

That whitepaper you shared on LinkedIn might have seen a lot of engagement, but it may not perform well on Twitter. Good thing for you, all Wall Art is 50% Off right now ~ [link] pic.twitter.com/l60VC50HBn — threadless (@threadless) August 22, 2017. Share Different Content Types. Your walls talked. They want some new art!

Thought Leadership 145

Thought Leadership Fashion User-Generated Whitepaper 145

Hootsuite

JANUARY 31, 2022

After an unexpected pause in 2017, Twitter is once again verifying accounts. Really, all outgoing communications—newsletters, whitepapers, business cards, take-out menus—should include mention of your Twitter profile. Because we’re talking about Twitter’s official advertising structure. Get verified. Promote your Tweets.

Promotion 145

Promotion Whitepaper Analytics Food 145

Content Marketing Institute

FEBRUARY 13, 2018

If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5. The 2017 Edelman Trust Barometer report reveals that 62% of people trust a brand’s social media more than its advertising.

Whitepaper 111

Whitepaper Branding B2C Thought Leadership 111

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. Social media advertising statistics. Social media advertising statistics. Pinterest users have doubled the number of pins in three years , from 100 billion in early 2017 to 200 billion in early 2020.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. 15, 2017. . Want to boost your human-focused education using digital intelligence? Enrollment ends Dec. Registration is now open.

Millennials 111

Millennials Whitepaper Promotion User-Generated 111