Neil Patel

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Adobe Experience Cloud Blog

MARCH 17, 2017

Ops and analytics nerd? Marketo LaunchPoint gives you access to hundreds of applications that complement and integrate into Marketo’s Engagement Platform, whether you’re looking for predictive analytics and big data solutions, content marketing solutions, or lead data providers. Get out of your comfort zone!

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

AWeber

SEPTEMBER 3, 2024

Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate. Even pro writers come up with major email block.

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists. Register today.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics 100

Analytics Management Marketers Marketing 100

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Analytics 108

Analytics Marketing Mix Retail Advertising 108

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Analytics 88

Analytics SEO 88

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2017: Google releases Global Site Tag (gtag.js).

Analytics 145

Analytics Place Marketing Marketers 145

Search Engine Land

SEPTEMBER 8, 2023

We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide. 1, 2017 – Sept.

Analytics 134

Analytics SEO 134

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. A few years later, while addressing client questions about setting up Google Analytics 4, I decided to create a tutorial video. This led to me eventually abandoning my YouTube efforts altogether.

SEO 94

SEO Thought Leadership Place Marketing Strategy 94

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Note to self: add “clean fridge” to my to-do list.).

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. Is my ABM strategy working?

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Adobe Experience Cloud Blog

JANUARY 12, 2017

To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. We broke down the data by region. However, while U.S. 50% of U.S. marketers believe the same.

Thought Leadership 117

Thought Leadership Analytics Marketers Marketing 117

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. Enhanced Analytics. Of course, analytics are important to any marketer , and you should be using the stats and data that LinkedIn provides to make your connections, conversations, and posts work better for you. Native Videos.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Transform 110

Transform Manufacturing Entertainment Advertising 110

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketers 109

illumin

APRIL 4, 2025

Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics. Using Twitter analytics will give you an in-depth understanding of who is engaging with your brand’s account. It isn’t all that simple to verify Twitter accounts right now.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Big Data and Real-Time Analytics. Many advances in big data have changed that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics , and advanced marketing automation. What changes do you predict that 2017 has in store for marketers?

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Global Workplace Analytics ). Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Global Workplace Analytics ). 40 Remote Work Stats to Know in 2020.

Millennials 144

Millennials Analytics Communications Management 144

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Most social channels provide their own analytics, so make them part of your regular routine. Still cold calling in 2017? or keyword stuffing, certain lead generation attempts are obvious no-no’s in 2017. Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. But you need people to develop those strategies, track those analytics, and find patterns in the information being gathered.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketers Marketing 134

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Adobe Experience Cloud Blog

MARCH 23, 2018

In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability. The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Social Media Analytics " by quintly. quintly is a social media analytics tool that offers courses through quintly Academy. The self-paced course provides an overview of social media analytics, benchmarking, and goaling using downloadable written materials and video lessons.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Sprout Social

AUGUST 27, 2018

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. — Complex (@Complex) June 2, 2017. — NFL (@NFL) June 1, 2017. — Manila Spoon (@ManilaSpoon) January 12, 2017.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. This includes engagement, publishing and analytics.

Communications 110

Communications Analytics Place Product 110

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search. High-Quality Product Videos. Same-Day or Next-Day Delivery. Shopping Natively.

eCommerce 145

eCommerce Millennials Shipping Price 145

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Check out all of the posters from Content Marketing World 2017.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketers Marketing 113