Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

Analytics 96

Analytics Branding Management 96

Adobe Experience Cloud Blog

MARCH 17, 2017

Ops and analytics nerd? Marketo LaunchPoint gives you access to hundreds of applications that complement and integrate into Marketo’s Engagement Platform, whether you’re looking for predictive analytics and big data solutions, content marketing solutions, or lead data providers. Get out of your comfort zone!

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists. Stolen from: Paul Horstmeier, Health Catalyst.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Analytics 110

Analytics Marketing Mix Retail Advertisers 110

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Branding 111

Branding Thought Leadership Whitepaper Energy 111

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% This compares to a 6.3% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Sprout Social

AUGUST 7, 2018

However in 2017, the platform announced the Pinterest Taste Graph. Switching your personal profile out for a Business account gives your brand image more credibility. Just like Google, it relies on keywords to give context to your brand. Promoted pins help you draw attention to your brand and reach new customers.

Branding 111

Branding Price Promotion Food 111

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 104

Transform Customer Branding Food 104

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares. And Wendy’s followers can count on the brand to share those tweets at least once a day.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. With multinational brands of Unilever and P&G’s size scaling back, things could become unwieldy, so regrouping makes sense.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Branding 79

Branding Manufacturing User-Generated Retail 79

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Make sure your company profile is complete and robust, so users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer. Still cold calling in 2017? Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

For marketers, social search is exciting because it allows for brand content to be discovered organically. Then, results can be filtered by source, location, and date, allowing you to find results for people that already follow your brand, are located in your area, and have posted questions about the term you searched for.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Transform 108

Transform Manufacturing Entertainment Advertising 108

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. These allow you to showcase your brand or product(s) through a photo.

Branding 93

Branding User-Generated Marketing Marketers 93

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. — Twitter Support (@TwitterSupport) November 9, 2017.

Health 145

Health Fashion Branding Place 145

Sprout Social

AUGUST 27, 2018

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. We’ve put together a list of nine hashtag tools, broken down by category, that will help you increase your social reach and brand awareness.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. In addition to creative work, it now also involves a lot of analytics. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. The Buyer Has A Louder Voice Than The Brand.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal. Don’t Be Seduced By The Big Names.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Snapchat also tends to work best with direct to consumer brands who can use the app to drive traffic to an ecommerce website or app. Create interactive filters for your brand.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Some common, broad social media goals include: Increase brand awareness. We’ll use “increase brand awareness” as an example goal. Improve ROI.

Affiliate Marketing 111

Affiliate Marketing Analytics Social Media Marketing Advertising 111

Hubspot Marketing

JANUARY 31, 2019

Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. In 2017, Immersion Neuroscience developed the INBand, an armband that can measure your brain’s oxytocin levels by tracking the cadence of your Vagus -- a nerve that controls your heartbeat.

Neuromarketing 145

Neuromarketing Marketing Marketers Traditional Marketing 145

Sprout Social

MARCH 10, 2017

Team Sprout will be presenting along with Fifty & Five on, “Three Strategies to Prove the ROI of Social to your Clients & Win More Business” on Thursday, March 16, 2017 at 4 p.m. — Fifty & Five (@FiftyandFive) March 8, 2017. — Sortis Marketing (@SortisMarketing) March 8, 2017. HeyOrca) March 8, 2017.

Analytics 78

Analytics Marketing Mix Digital Marketing Communications 78

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse. of the time, representing a 29.3%

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. Instead, let’s make sure you’re comfortable with how to engage and build your brand on social. In the past, customers had to go to great lengths to get ahold of the brand to be heard. What is Social Media Engagement?

User-Generated 111

User-Generated Promotion Communications Management 111

Hubspot Marketing

APRIL 6, 2021

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Consistency in brand messaging is one of the many factors that determine the growth and success of your business.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's also important to note that media planning isn't solely for advertising , it's for any media a brand puts out there.

Shoppers 140

Shoppers User-Generated Health Advertising 140

Litmus

MARCH 30, 2021

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. That’s why Litmus created email testing tools that help you and your team streamline and automate the testing process, send better email in less time, and protect your brand reputation. Here’s how. Every time.

Analytics 111

Analytics eBook Branding Communications 111

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123