2017, Analytics and Branding - Marketing Pro Pulse

Web analytics is badly broken

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics

Analytics eCommerce Advertisers Advertising

6 Social Media Trends That Will Take Over 2017

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. Customer care should be on the minds of most businesses entering 2017.

Analytics

Analytics User-Generated Social Media Marketing PR

3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. How do you make your brand, product, or service visually and emotionally appealing to your prospects and customers? Innovation Always.

Thought Leadership

Thought Leadership Transform CMO Marketing

Webinars

Marketing Operations in 2025: A New Framework for Success

MORE WEBINARS

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Marketing Strategy

Marketing Strategy Marketing Marketers Social Media Marketing

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Analytics

Analytics Marketing Mix Retail Advertisers

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Michael Brenner. Drew Neisser.

Digital Marketing

Digital Marketing Marketing Strategy Marketing Marketers

How to Market E-Commerce in 2017

Marketing Insider Group

MARCH 30, 2017

Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. We’re three months into the New Year and do you know where your ecommerce marketing stands?

eCommerce

eCommerce Marketing Marketers Analytics

#SproutChat Calendar: Upcoming Topics for May 2017

Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

Analytics

Analytics Branding Management

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

MARCH 17, 2017

Ops and analytics nerd? Marketo LaunchPoint gives you access to hundreds of applications that complement and integrate into Marketo’s Engagement Platform, whether you’re looking for predictive analytics and big data solutions, content marketing solutions, or lead data providers. Get out of your comfort zone!

Thought Leadership

Thought Leadership CRM Advertisers Advertising

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists. Stolen from: Paul Horstmeier, Health Catalyst.

Content Marketing

Content Marketing Health Marketing Marketers

How unifying customer profiles is paying off for this iconic travel brand

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform

Transform Customer Branding Food

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site.

Content Marketing

Content Marketing PR Transform Manufacturing

Top Ten Results From The CMO Survey – August 2019

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% This compares to a 6.3% Although 73.5%

CMO

CMO New Technology B2C Analytics

How one Google featured snippet is killing commercial list-based content

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit

Non-Profit User-Generated SEO Analytics

AI in review: 10 brands that embraced AI in 2023

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding

Branding User-Generated Transform Email Marketing

How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self.

Content Marketing

Content Marketing Branding Entertainment Marketing

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers

Search Marketers Health Marketing Marketers

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile

Automobile Marketing Marketers Social Media Marketing

This day in search marketing history: January 31

Search Engine Land

JANUARY 30, 2023

Meta descriptions and branding have the most influence on search clickthrough, survey finds 2020: The majority of participants also agreed that rich results improved Google search. Google launches Ads Added by AdWords pilot: What we know so far 2017: Ads based on existing ad and landing page content were added to ad groups by Google.

Search Marketers

Search Marketers SEO Transform Marketing

This day in search marketing history: February 13

Search Engine Land

FEBRUARY 12, 2023

7 algorithm update 2017: Many webmasters and SEOs were noticing some significant changes in Google’s search rankings algorithm. Google’s ‘people also ask’ search feature officially gains dynamic loading 2017: Google’s people also ask feature gained a new way for searchers to explore topics in the desktop and mobile search results.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: March 16

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers

Search Marketers Marketing Marketers SEO

Safari tightens grip on third-party interactions

Search Engine Land

APRIL 19, 2023

Many websites collaborate with third parties to improve functionality, using tools like Google Analytics, Adobe Analytics, and content hosting services. They want these partners to track their audiences, but third-party cookies have not been available since Safari deprecated them in 2017. Mums the word. Why we care.

Analytics

Analytics Advertisers Advertising Communications

Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Branding

Branding Thought Leadership Whitepaper Energy

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education

Education Marketing Strategy Branding Energy

This day in search marketing history: February 10

Search Engine Land

FEBRUARY 9, 2023

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Pharmaceutical Price Marketing

This day in search marketing history: March 27

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. billion people worldwide with new languages. Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly.

Search Marketers

Search Marketers SEO Marketing Marketers

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. They give a rich, authentic source of content that resonates with your audience and distinguishes your brand from competitors. This environment leads to a wealth of wisdom that builds your brand’s credibility.

Product

Product User-Generated Thought Leadership Customer Acquisition

How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Sprout Social

AUGUST 7, 2018

However in 2017, the platform announced the Pinterest Taste Graph. Switching your personal profile out for a Business account gives your brand image more credibility. Just like Google, it relies on keywords to give context to your brand. Promoted pins help you draw attention to your brand and reach new customers.

Branding

Branding Promotion Price Food

This day in search marketing history: March 2

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Google makes it easier to search for programming languages answers 2017: Google could now handle queries containing sequences of 2–3 special characters.

Search Marketers

Search Marketers SEO Marketing Marketers

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing

Influencer Marketing Branding Whitepaper Thought Leadership

How to Get Verified on Twitter: The Essential Guide for Marketers

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares. And Wendy’s followers can count on the brand to share those tweets at least once a day.

Non-Profit

Non-Profit Health User-Generated Marketing

Instagram Marketing: The 10 Things Every Brand Needs

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. These allow you to showcase your brand or product(s) through a photo.

Branding

Branding User-Generated Marketing Marketers

This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.

Search Marketers

Search Marketers SEO User-Generated Marketing

This day in search marketing history: March 1

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” by Mona Elesseily 2017: Do you know what a mobile crawl of your site looks like?

Search Marketers

Search Marketers User-Generated Marketing Marketers

How to automate your email testing process with Litmus

Litmus

MARCH 30, 2021

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. That’s why Litmus created email testing tools that help you and your team streamline and automate the testing process, send better email in less time, and protect your brand reputation. Here’s how. Every time.

Analytics

Analytics eBook Branding Communications

How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Branding

Branding Whitepaper Education Traditional Marketing

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. YouTube helps about 90% of the viewers to discover new brands or products. The time spent watching Instagram videos has increased 80% since 2017. More than 50% of social media marketers create content for YouTube.

Video Marketing

Video Marketing Gen Z Marketing Marketers

11 Ways to Jumpstart Your Instagram Branding

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Branding

Branding Manufacturing User-Generated Retail

Content creators: Who they are, what they do and how they partner with brands

Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. Use this information to vet content creators and build lasting relationships with people that enhance and expand your brand. Where to find the right content creators for your brand. What content creators want from brand partnerships. Who is she?

Branding

Branding Finance Food Management

Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse. of the time, representing a 29.3%

CMO

CMO B2C Marketing Marketers

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. Also, when sharing content on behalf of your brand, make sure your posting it as your brand, and not as yourself.

Real Estate

Real Estate Promotion User-Generated Analytics

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard.

Search Marketers

Search Marketers Manufacturing SEO Marketing

This day in search marketing history: February 1

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Google wins ‘right to be forgotten’ case in Japanese high court 2017: Japan’s high court ruled that search results are a form of speech entitled to protection.

Search Marketers

Search Marketers User-Generated Non-Profit Marketing

This day in search marketing history: January 27

Search Engine Land

JANUARY 26, 2023

31 2017: Findings and advice meant to provide some anxiety relief and motivation for paving the way with ETAs. Search in Pics: Warrior helmet, Google auto rickshaw & colorful lockers 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers

Search Marketers Marketing Marketers SEO

Web analytics is badly broken

6 Social Media Trends That Will Take Over 2017

Webinars

Trending Sources

3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Webinars

7-Step Facebook Marketing Strategy to Dominate 2017

6 marketing attribution and predictive analytics platforms your organization should consider

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

How to Market E-Commerce in 2017

#SproutChat Calendar: Upcoming Topics for May 2017

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

How unifying customer profiles is paying off for this iconic travel brand

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Top Ten Results From The CMO Survey – August 2019

How one Google featured snippet is killing commercial list-based content

AI in review: 10 brands that embraced AI in 2023

How to Change Your Brand Perception with Always-On Content Marketing

This day in search marketing history: January 23

10+ Examples of Awesome Integrated Marketing Campaigns

This day in search marketing history: January 31

This day in search marketing history: February 13

This day in search marketing history: March 16

Safari tightens grip on third-party interactions

Falling Behind Your Competitors? Build a Content Brand

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

This day in search marketing history: February 10

This day in search marketing history: March 27

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

This day in search marketing history: March 2

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

How to Get Verified on Twitter: The Essential Guide for Marketers

Instagram Marketing: The 10 Things Every Brand Needs

This day in search marketing history: February 7

This day in search marketing history: March 1

How to automate your email testing process with Litmus

How 3 Content Brands Tackle Their Toughest Internal Challenges

100+ Surprising Video Marketing Statistics You Should Know in 2024

11 Ways to Jumpstart Your Instagram Branding

Content creators: Who they are, what they do and how they partner with brands

Smart Marketing: How Corporate Marketers Deploy AI

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

This day in search marketing history: January 7

This day in search marketing history: February 1

This day in search marketing history: January 27

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