Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Click here to download! Target customers.

Analytics 110

Analytics Marketing Mix Retail Advertisers 110

Hubspot Marketing

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM.

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Rock Content

MARCH 25, 2020

Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Sales trend in Digital Marketing. Digital Marketing content trends.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Digital Marketer doesn’t sell -- it gives something valuable away for free.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Many marketers are intentionally involved in LinkedIn Groups that relate to their industries, but preaching to the choir doesn’t generate new leads. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Most social channels provide their own analytics, so make them part of your regular routine.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

JANUARY 31, 2019

Whether its views, social shares, scroll depth, subscriptions, leads, and sometimes even ROI, digital marketers can measure it all. In 2017, Immersion Neuroscience developed the INBand, an armband that can measure your brain’s oxytocin levels by tracking the cadence of your Vagus -- a nerve that controls your heartbeat.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

User-Generated 109

User-Generated Transform Analytics CMO 109

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal. Knowing your audience well is step one.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. Don’t miss another opportunity to learn about social media ROI and more at Digital Agency Day. SproutChat.

Analytics 74

Analytics Marketing Mix Digital Marketing Communications 74

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO 113

CMO Thought Leadership Marketers Marketing 113

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Neil Patel

DECEMBER 16, 2020

When it comes to understanding your readers , data and analytics are your friends. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketers 134

Martech

MAY 4, 2022

And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Get the daily newsletter digital marketers rely on. Read next: Converseon applies predictive analytics to conversation data. I then kind of transitioned into corporate communications.

SEO 113

SEO Entertainment Marketers Marketing 113

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). The Top Marketing Use Cases for AI Right Now. AI is only valuable if marketers use resulting marketing analytics. increase since 2013.

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

DECEMBER 21, 2016

” What’s a digital marketer to do without Twitter ads? Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Sprout Social

SEPTEMBER 29, 2020

So as a digital marketer, how can you use Snapchat in ways that make sense and cater to the demographics that are active on the platform? Here are a few ways brands can continue to incorporate Snapchat into their marketing strategies. Dunkin’ (@dunkindonuts) June 2, 2017. Ways to use Snapchat for business in 2020.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Sprout Social

APRIL 24, 2017

While building trust doesn’t come easily, there are simple social media best practices for marketers to maximize their efforts and campaigns. It shouldn’t surprise you an Ascend2 survey found 49% of digital marketers say social media is the most difficult type of marketing to execute, which might be the reason you’re here.

User-Generated 111

User-Generated Promotion Marketers Marketing 111

Orbit Media Studios

FEBRUARY 14, 2023

To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 145

SEO Content Marketing Analytics Promotion 145

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . They value data, analytics, and results. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. So data and analytics are crucial to the success of future campaigns. So, that’s a TON of money.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Adobe Experience Cloud Blog

MARCH 13, 2017

In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?), Founder, and CEO Jeff Bullas will reveal the core pillars that you need to embrace and master in 2017. Analytics and Data Matter. Analytics and data have always mattered.

Transform 126

Transform Thought Leadership CMO Marketers 126

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Hubspot Marketing

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. Do-It-Yourself Tools. What is SEO?

Inbound Marketing 145

Inbound Marketing SEO Marketers Marketing 145

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. by Greg Gifford 2017: SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 22, 2023

Bing Hotel Ads moving out of beta to general release with Koddi 2018: After running its Hotel Ads offering in beta in 2017, Bing Ads rolled them out widely. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Neil Patel

SEPTEMBER 15, 2020

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. Pinterest debuted The Taste Graph in 2017 to enhance targeting. A business account also gives you access to analytics and ads. Pinterest as a Search Engine.

SEO 145

SEO Shipping Product Branding 145

Chief Martec

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Their visualizations often remind me of system dynamics maps, which is apropos to real-world marketing operations. You can download the complete deck of all 26 this year’s Stackie entries here.

Customer Journey 113

Customer Journey Digital Marketing Management Product 113

Sprout Social

JUNE 24, 2019

Arcane is the original digital-first agency helping its client partners navigate the ever-changing technical and digital landscape. Check out its participation in our digital #SproutSessions series. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising.

Non-Profit 86

Non-Profit PR Social Media Marketing Retail 86

Neil Patel

JANUARY 27, 2021

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. Nowadays, 56% of marketers rely on engagement metrics to determine campaign success, while 21% focus on conversion data. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Hootsuite

JULY 8, 2020

The social marketing manager? Social media analytics provide much of this information. This will allow you to gather information about who clicks on your content using Google Analytics. Once you have UTM codes in place, open Google Analytics. Google Analytics. Are they start-ups or enterprise-level brands?

Fashion 145

Fashion Food Analytics Education 145

Adobe Experience Cloud Blog

JANUARY 26, 2017

For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. Discover how to win in the world of digital marketing at the 2017 Marketing Nation Summit in San Francisco this April. Don’t take my word for it.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Google spend slowed slightly from Q3.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Neil Patel

FEBRUARY 15, 2021

According to one recent report by Markets and Markets , the location-based services (LBS) market is projected to grow to as much as $77.844 billion by 2021. Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. They Offer a Variety of Insights.

Energy 145

Energy Manufacturing Retail User-Generated 145