2017 Analytics Management 
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.
Sprout Social
OCTOBER 15, 2018
I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.
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Sprout Social
JANUARY 4, 2017
Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.
Neil Patel
SEPTEMBER 28, 2020
But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.
Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Key customers include Integrate, TripActions and Okta.
Sprout Social
APRIL 10, 2017
That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Don’t rush to schedule.
Adobe Experience Cloud Blog
OCTOBER 20, 2017
An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. We use JIRA to manage our AGILE approach and Asana for task management outside of the JIRA platform.
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