Remove 2017 Remove Analytics Remove Market Segmentation
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Publishing and distributing.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

Optimize based on metrics and analytics. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars.

Shoppers 111
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The customer data platform market

Martech

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 119
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Personalized marketing: What it is, benefits & real-life examples

Use Insider

However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on. Limited marketing stacks. Personalization is possible only when you have reliable data about the entire customer journey.

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2 Zero Risk Predictions for 2017

Adobe Experience Cloud Blog

I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. Which leads me to 2017.