Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. A few years later, while addressing client questions about setting up Google Analytics 4, I decided to create a tutorial video. This led to me eventually abandoning my YouTube efforts altogether. And YouTube videos also rank highly in Google search results.

SEO 95

SEO Thought Leadership Place Marketing Strategy 95

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2017: Google releases Global Site Tag (gtag.js).

Analytics 145

Analytics Place Marketers Marketing 145

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   I’ll occasionally add a couple of sentences here and there if I know what I want to say under a specific point and place the screenshots I have in their respective places in the article.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Note to self: add “clean fridge” to my to-do list.).

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. Is my ABM strategy working?

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Hootsuite

SEPTEMBER 22, 2020

The official verification badge will always show in the same place. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics. Other things to know about Twitter verification include: Verification doesn’t mean endorsement.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Adobe Experience Cloud Blog

MARCH 23, 2018

That big discrepancy suggests a gap in value placed on the disciplines. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? Gartner also revealed that in 2017-2018, CMOs allocated 9.2% Marketing as a Growth Driver.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. They just have a time and place for their purpose. Vendor Category Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). The internet is fast becoming a place you step inside.

Transform 110

Transform Manufacturing Entertainment Advertising 110

Adobe Experience Cloud Blog

APRIL 13, 2017

The Expo Hall is the obvious place to meet face-to-face with what may feel like an overwhelming number of partners. So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors.

Thought Leadership 122

Thought Leadership Transform Marketers Marketing 122

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. But you need people to develop those strategies, track those analytics, and find patterns in the information being gathered. No one wins.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketers Marketing 134

Sprout Social

AUGUST 27, 2018

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. — Complex (@Complex) June 2, 2017. — NFL (@NFL) June 1, 2017. — Manila Spoon (@ManilaSpoon) January 12, 2017.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines.

Health 145

Health Fashion Branding Place 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Most social channels provide their own analytics, so make them part of your regular routine. Still cold calling in 2017? or keyword stuffing, certain lead generation attempts are obvious no-no’s in 2017. Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

APRIL 6, 2021

However, why is content marketing so beneficial in the first place? Track the performance of your content campaigns using HubSpot's analytics software. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team. Use HubSpot Analytics to track the performance of this content.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. This includes engagement, publishing and analytics. Personally, I use a task management app called OmniFocus.

Communications 110

Communications Analytics Place Product 110

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Send All Your Leads to One Place. There’s no doubt that data is a marketer’s very best friend these days.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hootsuite

AUGUST 11, 2020

With all of these details in place, you’re well positioned to establish a good working relationship with a new client. Posted by Hootsuite on Friday, November 3, 2017. Check out their existing social media accounts and see what information you can gain from social media analytics tools. What analytics will you monitor?

Social Media Marketing 145

Social Media Marketing Energy Analytics Place 145

Hubspot Marketing

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. It's not like social media where users come and find you.

Shoppers 141

Shoppers User-Generated Health Advertisers 141

Content Marketing Institute

DECEMBER 4, 2017

I’ll admit, I’m a bit jealous of the Diner en Blanc events – chic gatherings in beautiful places around the world that rely mostly on secrecy and word of mouth. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective).

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Neil Patel

DECEMBER 16, 2020

When it comes to understanding your readers , data and analytics are your friends. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketers 134

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g., Dig deeper.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Sprout Social

FEBRUARY 21, 2017

Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. What it does: Google Analytics is one of the most popular web analytics tools used by SEOs and online marketers because it gives you an incredible amount of information about your website’s traffic.

Social Media Marketing 111

Social Media Marketing SEO Analytics Marketers 111

Neil Patel

APRIL 5, 2021

It went from 54.11% in 2017 to 62.41% in 2020. You’re more likely to be successful if you look at the paid ads – Google uses quality score to determine where ads should be placed. Literally 0 clicks. But here’s where it gets interesting…. Expect fewer clicks over time. People love learning how to do things step-by-step.

User-Generated 145

User-Generated SEO Education Analytics 145

Hubspot Marketing

JANUARY 31, 2019

What if we could place a resonance score next to a piece of content, just like we do with views? In 2017, Immersion Neuroscience developed the INBand, an armband that can measure your brain’s oxytocin levels by tracking the cadence of your Vagus -- a nerve that controls your heartbeat. The Neurochemicals Don’t Lie.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Martech

MAY 4, 2022

And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. Read next: Converseon applies predictive analytics to conversation data.

SEO 111

SEO Entertainment Marketers Marketing 111

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketers Marketing 113

Sprout Social

APRIL 5, 2017

— Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. Well, it’s just as important to know how to actually schedule content in the first place. A post shared by Walt Disney World (@waltdisneyworld) on Apr 4, 2017 at 8:26am PDT. — Grubhub (@Grubhub) March 25, 2017.

User-Generated 103

User-Generated Promotion Energy Entertainment 103

Hootsuite

NOVEMBER 5, 2020

You’re in the right place to find out. This marketplace is the first place government agencies look when they want to source a new cloud-based solution. This last category was added in 2017 to make it easier for agencies to approve “low-risk use cases.” Adobe Analytics. Adobe Analytics was authorized in 2019.

Law 144

Law Health Finance Analytics 144

Adobe Experience Cloud Blog

JUNE 26, 2017

Careers in marketing have never been more exciting, now they require a blend of creative skill backed by analytics expertise, data-driven research, and the ability to produce provable results. The typical marketer of ten years ago, or even five years ago, may not have been able to predict how different their jobs would look in 2017.

Thought Leadership 134

Thought Leadership Energy Marketers Marketing 134

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. The paid version ($11.66

Content Marketing 111

Content Marketing Marketers Marketing Analytics 111

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 145

B2C Analytics User-Generated SEO 145

Sprout Social

JANUARY 23, 2017

A photo posted by Wahl Professional (USA) (@wahlpro) on Jan 17, 2017 at 5:43am PST. — Netflix US (@netflix) January 17, 2017. Viewers started using that hashtag to talk about the show, which allowed Netflix to monitor all the conversations taking place on social. — Sam Bashor (@SamBashor) January 15, 2017.

Social Media Marketing 112

Social Media Marketing Entertainment Promotion Branding 112

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105