Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Product overview. Product overview. Click here to download!

Analytics 109

Analytics Marketing Mix Retail Advertising 109

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site. David loves irony.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics 100

Analytics Management Marketers Marketing 100

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. Another way I drive more direct conversions is by inserting “ads” for my products and freebies into my videos.

SEO 94

SEO Thought Leadership Place Marketing Strategy 94

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 145

eCommerce Millennials Shipping Price 145

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. The filters allow you to help your video stand out without investing a great deal of time into an entire video production. Enhanced Analytics. Analytics are now available on the updates you share on LinkedIn. Native Videos. They are: Work High Five. Side Hustle.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Global Workplace Analytics ). Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. Remote Workforce Size.

Millennials 144

Millennials Analytics Communications Management 144

Adobe Experience Cloud Blog

DECEMBER 8, 2016

A great example is “ Chewbacca Mom ” and her live product review of a Kohl’s Chewbacca mask. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Basically, it’s commission-based sales. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketers 134

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made a similar statement, saying it was reducing agency and production fees in its $7.1 billion annual budget.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketers Marketing 134

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

illumin

APRIL 4, 2025

Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertisers 52

Advertisers Advertising Gen Z Branding 52

Hootsuite

SEPTEMBER 22, 2020

Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. increase since 2013.

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. Our engineering department generally consists of squads that focus on different pillars of the Sprout product.

Communications 110

Communications Analytics Place Product 110

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. At the end of the day, your integration platform should work with you (intelligently), not pose a barrier to your productivity.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. In addition to creative work, it now also involves a lot of analytics. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. For example, a health-and-fitness company enlisting Kim Kardashian for a product geared towards a female audience. Half of her followers are men, and more than half don’t live in the United States, where the product is sold.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketers Marketing 113

Hootsuite

NOVEMBER 5, 2020

It standardizes security assessment and authorization for cloud products and services used by U.S. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. It’s a great resource when they’re looking to source a secure cloud product or service. What is FedRAMP?

Law 144

Law Health Finance Analytics 144

Sprout Social

SEPTEMBER 29, 2020

Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. Dunkin’ (@dunkindonuts) June 2, 2017. The platform recently added the ability to add links to your Snaps, which works very well when promoting products or offers on your website.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g., I disagree.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Website analytics for Facebook referrals. Depending on your goals, you may want to check in on analytics once or twice a month to see what’s working.

Affiliate Marketing 111

Affiliate Marketing Social Media Marketing Analytics Advertising 111

Sprout Social

AUGUST 25, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. — Twitter Support (@TwitterSupport) November 9, 2017. For a while, anyone could send in an application to be considered for Twitter verification.

Health 145

Health Fashion Branding Place 145

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Use cases show brands how consumers interact with their products and services.

Analytics 108

Analytics Finance CMO Advertising 108

Content Marketing Institute

NOVEMBER 20, 2017

Amazon recommends products based on your buying history. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production. One free AI tool anyone can use for this purpose is IBM Watson Analytics. Paul gave IBM Watson Analytics a try. You get it.

Analytics 111

Analytics Marketers Marketing Transform 111

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 145

B2C Analytics User-Generated SEO 145

Neil Patel

SEPTEMBER 15, 2020

70% discover new products on Pinterest. Pinterest debuted The Taste Graph in 2017 to enhance targeting. For example, CaféPress has Pinterest boards for various product segments. Pinterest simplifies the online shopping experience by making it easy to search for products. Also, add share buttons to your product pages.

SEO 145

SEO Shipping Product Branding 145

Sprout Social

JANUARY 23, 2017

A photo posted by Wahl Professional (USA) (@wahlpro) on Jan 17, 2017 at 5:43am PST. Whether it’s to drive traffic to your blog, spread the word about a new product or just to bring awareness to your brand. Let’s say you’re trying to build up some anticipation around a new product you’re about to release.

Social Media Marketing 112

Social Media Marketing Entertainment Promotion Branding 112

Sprout Social

APRIL 5, 2017

Post real-time updates: Whether you’re slated for a product launch or a company update, scheduling takes the stress out of social and allows you to focus on other things. — Ask PlayStation (@AskPlayStation) April 3, 2017. Napping is the most productive thing you can do without doing anything. More info: [link].

User-Generated 103

User-Generated Promotion Energy Entertainment 103