Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site. David loves irony.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics 83

Analytics Management Marketing Marketers 83

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 144

eCommerce Millennials Shipping Price 144

Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. The filters allow you to help your video stand out without investing a great deal of time into an entire video production. Enhanced Analytics. Analytics are now available on the updates you share on LinkedIn. Native Videos. They are: Work High Five. Side Hustle.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

A great example is “ Chewbacca Mom ” and her live product review of a Kohl’s Chewbacca mask. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Global Workplace Analytics ). Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. Remote Workforce Size.

Millennials 144

Millennials Analytics Communications Management 144

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Basically, it’s commission-based sales. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made a similar statement, saying it was reducing agency and production fees in its $7.1 billion annual budget.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. increase since 2013.

CMO 130

CMO B2C Marketing Marketers 130

Hootsuite

SEPTEMBER 22, 2020

Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g., I disagree.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. At the end of the day, your integration platform should work with you (intelligently), not pose a barrier to your productivity.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. In addition to creative work, it now also involves a lot of analytics. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 138

Inbound Marketing User-Generated Whitepaper Email Marketing 138

Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. For example, a health-and-fitness company enlisting Kim Kardashian for a product geared towards a female audience. Half of her followers are men, and more than half don’t live in the United States, where the product is sold.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Sprout Social

SEPTEMBER 29, 2020

Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. Dunkin’ (@dunkindonuts) June 2, 2017. The platform recently added the ability to add links to your Snaps, which works very well when promoting products or offers on your website.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Website analytics for Facebook referrals. Depending on your goals, you may want to check in on analytics once or twice a month to see what’s working.

Affiliate Marketing 111

Affiliate Marketing Analytics Social Media Marketing Advertising 111

Hootsuite

NOVEMBER 5, 2020

It standardizes security assessment and authorization for cloud products and services used by U.S. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. It’s a great resource when they’re looking to source a secure cloud product or service. What is FedRAMP?

Law 138

Law Health Finance Analytics 138

Sprout Social

AUGUST 25, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. — Twitter Support (@TwitterSupport) November 9, 2017. For a while, anyone could send in an application to be considered for Twitter verification.

Health 142

Health Fashion Branding Place 142

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 145

B2C Analytics User-Generated SEO 145

Neil Patel

SEPTEMBER 15, 2020

70% discover new products on Pinterest. Pinterest debuted The Taste Graph in 2017 to enhance targeting. For example, CaféPress has Pinterest boards for various product segments. Pinterest simplifies the online shopping experience by making it easy to search for products. Also, add share buttons to your product pages.

SEO 145

SEO Shipping Product Branding 145

Sprout Social

JANUARY 23, 2017

A photo posted by Wahl Professional (USA) (@wahlpro) on Jan 17, 2017 at 5:43am PST. Whether it’s to drive traffic to your blog, spread the word about a new product or just to bring awareness to your brand. Let’s say you’re trying to build up some anticipation around a new product you’re about to release.

Social Media Marketing 111

Social Media Marketing Entertainment Promotion Branding 111

Content Marketing Institute

NOVEMBER 20, 2017

Amazon recommends products based on your buying history. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production. One free AI tool anyone can use for this purpose is IBM Watson Analytics. Paul gave IBM Watson Analytics a try. You get it.

Analytics 110

Analytics Marketing Marketers Transform 110

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 106

Education Marketing Strategy Branding Energy 106

Hubspot Marketing

APRIL 6, 2021

Track the performance of your content campaigns using HubSpot's analytics software. It makes your content (and therefore your brand) appear everywhere your potential customers are looking for your product. Use HubSpot Analytics to track the performance of this content. Your audience will trust you. Wait, what?

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Sprout Social

MAY 1, 2017

— Choose Chicago (@ChooseChicago) April 20, 2017. For example, if you’re on Instagram, you could ask for customers to @mention you or use a branded hashtag to show off a new product or service. A post shared by vans girls (@vansgirls) on Apr 24, 2017 at 9:02am PDT. — Buffalo Wild Wings (@BWWings) April 9, 2017.

User-Generated 111

User-Generated Promotion Communications Management 111

AWeber

SEPTEMBER 3, 2024

Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate. Even pro writers come up with major email block.

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: Another effort to monetize local queries on mobile. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

JANUARY 22, 2023

Bing Hotel Ads moving out of beta to general release with Koddi 2018: After running its Hotel Ads offering in beta in 2017, Bing Ads rolled them out widely. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Bannerflow

AUGUST 19, 2020

Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Team Brand consists of various divisions such as, Brand, Marketing and Content, CRM/Loyalty and Insight and Analytics, and so it only made sense to collect those divisions under one unifying umbrella.

Retail 98

Retail Marketing Marketers Copywriting 98