Adobe Experience Cloud Blog

MARCH 17, 2017

Ops and analytics nerd? Marketo LaunchPoint gives you access to hundreds of applications that complement and integrate into Marketo’s Engagement Platform, whether you’re looking for predictive analytics and big data solutions, content marketing solutions, or lead data providers. Product Updates. Marketing coordinator?

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics 82

Analytics Management Marketing Marketers 82

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site. David loves irony.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g., I disagree.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Search Engine Land

JANUARY 22, 2023

Bing Hotel Ads moving out of beta to general release with Koddi 2018: After running its Hotel Ads offering in beta in 2017, Bing Ads rolled them out widely. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 103

Automobile Marketing Marketers Social Media Marketing 103

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. of searches were zero-click, compared to 77.2% on mobile devices.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers 75

Search Marketers Pharmaceutical Price Marketing 75

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 114

Customer Journey User-Generated CRM Place 114

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: Another effort to monetize local queries on mobile. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

AWeber

SEPTEMBER 3, 2024

Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate. Even pro writers come up with major email block.

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Google makes it easier to search for programming languages answers 2017: Google could now handle queries containing sequences of 2–3 special characters.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Chief Martec

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. One of the things that we appreciate about their slides is that for each product identified in their stack, they include a short little blurb about what that product does. martech stack.

Customer Journey 112

Customer Journey Digital Marketing Management Product 112

Search Engine Land

FEBRUARY 28, 2023

Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies. Bing Ads Editor for Mac is now available to everyone 2017: The highly requested desktop tool is now out of beta.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 103

Video Marketing Gen Z Marketing Marketers 103

Search Engine Land

JANUARY 11, 2023

2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. Says Google Analytics Now Verboten. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy. German Govt.

Search Marketers 106

Search Marketers Health Law Marketing 106

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. increase since 2013.

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 145

B2C Analytics User-Generated SEO 145

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Basically, it’s commission-based sales. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Google adds Black-owned business label to product results 2021: The label read “identifies as Black-owned” and showed in the product listing results within Google Shopping.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Here’s why.

Search Marketers 77

Search Marketers SEO User-Generated Marketing 77

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

JANUARY 26, 2023

31 2017: Findings and advice meant to provide some anxiety relief and motivation for paving the way with ETAs. Search in Pics: Warrior helmet, Google auto rickshaw & colorful lockers 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Use cases show brands how consumers interact with their products and services.

Analytics 91

Analytics Finance CMO Advertisers 91

Martech

JUNE 20, 2023

” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. “There is no sustainable use case for evil AI.” High returns, low risk.

Customer Journey 103

Customer Journey Analytics Management Customer 103

Bannerflow

AUGUST 19, 2020

Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Team Brand consists of various divisions such as, Brand, Marketing and Content, CRM/Loyalty and Insight and Analytics, and so it only made sense to collect those divisions under one unifying umbrella.

Retail 98

Retail Marketing Marketers Copywriting 98

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Global Workplace Analytics ). Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. Remote Workforce Size.

Millennials 143

Millennials Analytics Communications Management 143

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. An effective SEO product manager will lead to substantial revenue growth from SEO.

SEO 84

SEO Transform Communications Management 84

Hootsuite

SEPTEMBER 22, 2020

Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If While posts devoted to a particular company are fairly rare, Schwartz has covered data studies and product announcements.

SEO 95

SEO Analytics PR Search Marketers 95

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 98

Customer B2C Transform Retail 98

Search Engine Land

MARCH 25, 2023

Google told us in October 2017 that a limited number of sites had been moved over. Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany 2015: Star ratings for specific products appeared in product listing ads. Bing Ads Launches Product Ads In U.S.,

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. The filters allow you to help your video stand out without investing a great deal of time into an entire video production. Enhanced Analytics. Analytics are now available on the updates you share on LinkedIn. Native Videos. They are: Work High Five. Side Hustle.

Thought Leadership 134

Thought Leadership Analytics Advertisers Advertising 134