Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Promote them. Create educational and fun videos to define event topics or goals.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

DECEMBER 8, 2016

SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Or a larger-scale approach can be taken that serves promotional offers to people who visited your site but didn’t convert. Big Data and Real-Time Analytics. What changes do you predict that 2017 has in store for marketers?

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Sprout Social

SEPTEMBER 29, 2020

Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Creating a branded geofilter can cost between $5 and $5,000 depending on how widely you want to promote the filter. Dunkin’ (@dunkindonuts) June 2, 2017. Image via Snapchat.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Content Marketing Institute

DECEMBER 1, 2017

Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.). Be strategic about the frequency of publishing your content, says @JoePulizzi.

Promotion 111

Promotion Analytics Content Marketing Communications 111

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. We promote all our blog posts to social media using the zero-click content strategy.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Orbit Media Studios

FEBRUARY 14, 2023

Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager. We’ll focus on the top three promotion channels: SEO, email marketing and social media. Just exclude them from Analytics by creating a filter in any report.

SEO 145

SEO Content Marketing Analytics Promotion 145

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics. Using Twitter analytics will give you an in-depth understanding of who is engaging with your brand’s account. It isn’t all that simple to verify Twitter accounts right now.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Sprout Social

FEBRUARY 21, 2017

Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. What it does: Google Analytics is one of the most popular web analytics tools used by SEOs and online marketers because it gives you an incredible amount of information about your website’s traffic.

Social Media Marketing 111

Social Media Marketing SEO Analytics Marketers 111

Adobe Experience Cloud Blog

MARCH 23, 2018

In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability. The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Sprout Social

MAY 1, 2017

— Choose Chicago (@ChooseChicago) April 20, 2017. Don’t promote right off the bat or else you’ll find little interactions and participation. Promote Your Brand Enthusiasts. Another way to show you’re willing to get the conversation going is by promoting your brand enthusiasts’ content. Have 72 hours to see Chicago?

User-Generated 111

User-Generated Promotion Communications Management 111

Sprout Social

AUGUST 27, 2018

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. — Complex (@Complex) June 2, 2017. — NFL (@NFL) June 1, 2017. — Manila Spoon (@ManilaSpoon) January 12, 2017.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Plus, campaign analytics don’t have a sundown date, so you can still look back at your metrics to optimize your campaigns on other channels. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Sprout Social

APRIL 24, 2017

— Casper (@Casper) April 16, 2017. However, its customer support channel, AskPlaystation, cuts out the noise of promotions and gives users a direct path to troubleshooting issues, network downtimes and updates. A post shared by Airbnb (@airbnb) on Apr 15, 2017 at 11:10am PDT. Types of Content Themes.

User-Generated 111

User-Generated Promotion Marketers Marketing 111

Sprout Social

APRIL 5, 2017

. — Ask PlayStation (@AskPlayStation) April 3, 2017. Limit promotional posts: One of the main reasons people unfollow businesses is due to overly promotional content. Limit promotional posts: One of the main reasons people unfollow businesses is due to overly promotional content. 'Oh, boy!'

User-Generated 105

User-Generated Promotion Energy Entertainment 105

Adobe Experience Cloud Blog

MARCH 20, 2018

Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft. In many marketing organizations, channels like ads have been bucketed into totally separate categories, which has caused them both to exist on separate tools, teams, and analytics tracks. I’m not alone.

CMO 134

CMO Thought Leadership Marketers Marketing 134

Neil Patel

DECEMBER 1, 2020

When you realize that the average NBA game in the 2017-18 season attracted 1.93 It allows you to stream to over 30 social media platforms at the same time, schedule your live streams and pre-recorded videos, engage your viewers through chat, and bring all your analytics together in one place. million concurrent views.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Monitoring and analysis: Google Analytics.

Content Marketing 111

Content Marketing Marketers Marketing Analytics 111

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. We can also email it out to our customer base,” he says.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

SEPTEMBER 9, 2020

Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. With a YouTube channel for business, you have access to an Analytics tab. Check what words people use to find your channel in Traffic Sources in YouTube Analytics.

Gen Z 145

Gen Z Marketers Marketing Analytics 145

Sprout Social

APRIL 29, 2020

Promote before you broadcast. While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. The good news is Facebook lets you target certain events and groups with your promotions. Use other channels to promote.

User-Generated 145

User-Generated Promotion Thought Leadership Branding 145

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2017, some big changes included weighing reactions (i.e., Take a look at your Facebook Page Insights or Hootsuite Analytics to test and benchmark the best time for your audience, specifically.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

OCTOBER 23, 2018

Make this pin the best promotion you’re running. Optimize based on metrics and analytics. Create different promotions for different audience types. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Use social automation.

Shoppers 110

Shoppers Retail Millennials Promotion 110

Sprout Social

JANUARY 23, 2017

A photo posted by Wahl Professional (USA) (@wahlpro) on Jan 17, 2017 at 5:43am PST. In order to promote the show, Netflix used the hashtag #ASOUE. — Netflix US (@netflix) January 17, 2017. — Sam Bashor (@SamBashor) January 15, 2017. Can you say free promotion? ASOUE pic.twitter.com/ZRuTb3VVnD.

Social Media Marketing 112

Social Media Marketing Entertainment Promotion Branding 112

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% It’s good to have specifics, but you also want to track overarching goals by asking questions such as: Was there enough promotion to lead up to the event? Did your Instagram takeover successfully plug or promote your product or service? Milwaukee is so fun! It makes sense too.

Millennials 97

Millennials User-Generated Promotion Marketers 97

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2017: Another effort to monetize local queries on mobile. Sign of Hope?

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 134

Real Estate Promotion User-Generated Analytics 134

Hubspot Marketing

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' The platform also promotes cost and analytics transparency.

Shoppers 141

Shoppers User-Generated Health Advertising 141

Hubspot Marketing

JANUARY 31, 2019

In 2017, Immersion Neuroscience developed the INBand, an armband that can measure your brain’s oxytocin levels by tracking the cadence of your Vagus -- a nerve that controls your heartbeat. The Neurochemicals Don’t Lie.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. One free AI tool anyone can use for this purpose is IBM Watson Analytics. Paul gave IBM Watson Analytics a try. I don’t have to be an analytics expert.” And thanks, Watson Analytics, for the rush.).

Analytics 111

Analytics Marketers Marketing Transform 111

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g.,

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. State of Video Marketing Survey , Wyzowl 2017). B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Sprout Social

AUGUST 7, 2018

Remember that users see promoted pins (we’ll come back to those) based on what they’ve liked and followed in the past. However in 2017, the platform announced the Pinterest Taste Graph. Step 5: Consider Promoted Pins. Promoted Pins are similar to any of the CPC campaigns you might run on Facebook or Google.

Branding 111

Branding Price Promotion Food 111

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Neil Patel

MAY 4, 2021

The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Here’s an example from a recent blog post I promoted on Facebook several years ago. With a website and Google Analytics, you can see the rest. Respond to Comments.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. The chances are that someone reading your blog or white paper ( or whichever asset you are promoting ) is doing so because they are looking for a solution to a problem. Google Analytics. And this equates to traffic.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Hubspot Marketing

MARCH 6, 2017

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. We are going to answer the following questions and provide marketing tips about promoting your small business: How can I make a website? Do-It-Yourself Tools.

Inbound Marketing 145

Inbound Marketing SEO Marketers Marketing 145