Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. Champion privacy.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. How Big Will Google’s Mobile-Friendly Update Be? billion, a mere $140 million more.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 112

Customer B2C Transform Retail 112

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2017: Another effort to monetize local queries on mobile. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Google makes it easier to search for programming languages answers 2017: Google could now handle queries containing sequences of 2–3 special characters.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Search Engine Land

FEBRUARY 28, 2023

AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Bing Ads launches ‘fan’ community program for its most dedicated advertisers 2018: Users could apply to join the new advisory program to help advance the platform.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. Says Google Analytics Now Verboten. consumers spent $204.5 increase in online spending year-over-year.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Google wins ‘right to be forgotten’ case in Japanese high court 2017: Japan’s high court ruled that search results are a form of speech entitled to protection.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 114

Customer Journey User-Generated CRM Place 114

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. The time spent watching Instagram videos has increased 80% since 2017. Social Media Video Statistics for YouTube 35.

Video Marketing 102

Video Marketing Gen Z Marketing Marketers 102

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 145

B2C Analytics User-Generated SEO 145

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers 77

Search Marketers SEO User-Generated Marketing 77

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. Google believed it generated creative ideas from their employees.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Google took things further and introduced a generative AI campaign creator in May. Early uses for GPT-3.5

Transform 106

Transform Copywriting User-Generated Price 106

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018.

User-Generated 110

User-Generated Customer Journey CRM Shipping 110

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. That blue badge signals to all Twitter users that the platform recognizes the account as real, credible, authentic and of interest to the public. Right away, users know this isn’t an account run by bots or an impersonator.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO 130

CMO B2C Marketing Marketers 130

SMA Marketing

OCTOBER 13, 2022

Whitespark Review Link Generator. Whitespark will generate a customized link you can send to your customers to leave Google reviews. Google Analytics. No list of local SEO tools would be complete without Google Analytics. Google Analytics helps track your website traffic and user behavior.

SEO 98

SEO Analytics User-Generated Social Media Marketing 98

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Well…is generative AI something new? Generative AI. Everyone is talking about artificial intelligence.

Whitepaper 108

Whitepaper Food User-Generated CRM 108

Adobe Experience Cloud Blog

DECEMBER 14, 2017

In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. As of 2015, most of Google users access the search engine via mobile phone. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Neil Patel

APRIL 5, 2021

It went from 54.11% in 2017 to 62.41% in 2020. And as a user, this provides me with a better user experience, so I like it. Expect Google to continually do this more over time as it tends to create a better user experience. Titles with years generate 4.9% Literally 0 clicks. But here’s where it gets interesting….

User-Generated 145

User-Generated SEO Education Analytics 145

Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. When it comes to understanding your readers , data and analytics are your friends. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Unbounce

DECEMBER 20, 2023

From intuitive customer service tools to predictive analytics and beyond, 2023 has proved that AI is no longer a nice-to-have— it’s a need for staying competitive in a rapidly evolving market. With their new AI feature, Spotify isn’t just suggesting playlists, but creating them based on their users’ listening.

Branding 52

Branding User-Generated Transform Email Marketing 52

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. State of Inbound 2017 cited video as the “main disruptor,” with 24% of marketers naming it as a top priority.

Real Estate 115

Real Estate Promotion User-Generated Analytics 115

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 137

Inbound Marketing User-Generated Whitepaper Email Marketing 137

Sprout Social

AUGUST 27, 2018

Using hashtags, users can find all the posts around a certain event, theme, mood or more. However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. — Complex (@Complex) June 2, 2017.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Buffer Marketing

JUNE 6, 2024

I knew that people would pay attention to peer recommendations, but I couldn’t have predicted that those posts would get 6x higher user engagement than usual. Source: @my.bright.journal After collaborating with three influencers, we started receiving feedback from other users.

User-Generated 106

User-Generated Social Media Marketing Promotion Communications 106

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Spiralytics

SEPTEMBER 26, 2024

In a nutshell, deepfakes are artificial media, typically videos, photos, or audio, that use AI technologies to alter or generate realistic depictions of people saying or doing things they never actually did. The proliferation of deepfakes Deepfakes started appearing in 2017. This technology has become prevalent since then.

Entertainment 52

Entertainment User-Generated Global Marketing Market Research 52

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.

User-Generated 64

User-Generated Marketing Marketers CRM 64

Neil Patel

DECEMBER 31, 2021

Because they are more relevant to the individual user, they are therefore more likely to be interesting. There are lots of ways to do this, but the most common ones involve data collection tools like G o ogle Analytics or Bing Webmaster. This will allow you to target ads based on individual users’ search behavior.

Advertisers 114

Advertisers Advertising User-Generated Customer 114

Neil Patel

JANUARY 27, 2021

Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. In the early days, you could post a 500 word, keyword-stuffed blog post and generate plenty of traffic. Not anymore.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. With a website and Google Analytics, you can see the rest.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Marketing data should be used to drive improvement, inform decisions, and increase lead generation. Very bad scientists, indeed!

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134