2017, B2C and Conversational Marketing

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

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Differentiation Strategy (and the Sea of Sameness)

CXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. When Drift entered the already crowded market of live chat tools, they didn’t say, “We have this feature that makes us different.” When differentiation doesn’t matter.

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Marketing Pro Pulse

199 Digital Marketing Stats to Drive Your Marketing Strategy

Differentiation Strategy (and the Sea of Sameness)

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