The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 23, 2014

As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Content Marketing Institute

FEBRUARY 7, 2018

For its annual Creative Trends report, Shutterstock analyzes its customers’ search and download data to predict the styles and trends that will dominate the coming year and distributes results in the form of an infographic hosted on its site. SEMrush reports its Easter egg hunt, launched in April 2017, earned: More than 9,300 participants.

Content Marketing 111

Content Marketing Customer Acquisition Marketing Marketers 111

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. He says education has been core to Widen’s marketing and customer experience, as evidenced by its change in customer satisfaction measures over the last five years. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Rock Content

APRIL 20, 2020

And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Well-success marketing campaigns do not only depend on gains but also their costs.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

CXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. The customer experience is how customers perceive their interactions with your company. Most companies focus on customer acquisition, not providing the best experience.

Price 135

Price Manufacturing Email Marketing Branding 135