2017, B2C and Direct Marketing - Marketing Pro Pulse

How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing

Digital Marketing Marketing Strategy Content Marketing PR

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). year-on-year.

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Marketing Pro Pulse

How Content Marketing Can Save Your Digital Marketing Strategy

Stats roundup: the impact of Covid-19 on marketing & advertising

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