Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. 4 Reasons You Should Act on Influencer Marketing. Chris Miller (@Chris_Miller_6) December 15, 2017. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. A cruise line writes romance stories.

B2C 106

B2C Content Marketing Food Transform 106

Adobe Experience Cloud Blog

MARCH 31, 2017

Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Think outside the box. Ask them to join a Tweet Chat.

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. A lot of companies assume that YouTube is strictly a B2C channel.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Hootsuite

JANUARY 27, 2020

In 2017, some big changes included weighing reactions (i.e., B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. The decline of organic reach has savvy marketers turning to tried-and-true tactics like good old word of mouth. hearts or the angry face) more than likes. Newer is better. Now is best.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123