Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. For me, the highlight is Chapter 44, A Revolutionary Marketing Strategy. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".

Content Marketing 110

Content Marketing B2C Marketing Marketers 110

Adobe Experience Cloud Blog

DECEMBER 14, 2017

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Do: Stick to Social Media Marketing via Business-Friendly Networks. Do: Convert to HTTPS. It’s just time to up your game.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 113

Marketing Strategy B2C Marketing Marketers 113

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. to gather data on various metrics including their monthly traffic, bounce rate, click-through rate, and the strategies they use to rank on search engine results pages. of B2C sites do.

B2C 145

B2C Analytics User-Generated SEO 145

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. And brands from any industry could learn a thing or two from these inspirational feeds. Source: L2.

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Fashion Branding Food B2C 145

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. However, B2B brands that master video gain a significant advantage.

Branding 99

Branding B2C Education eCommerce 99

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Fuel for your marketing strategy.

Customer 114

Customer B2C Transform Retail 114

Content Marketing Institute

JANUARY 31, 2018

Just how large an opportunity could podcasting represent for marketers? Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Document Your Strategy. Content Marketing Institute and MarketingProf’s 2017 Content Marketing Benchmarks reveal that the most effective content marketers understand what successful content marketing looks like and document their marketing strategy.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Hootsuite

JANUARY 27, 2020

In 2017, some big changes included weighing reactions (i.e., B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. Of course, this tactic works best when you are consistently producing content that resonates with your audience and directly supports your Facebook marketing strategy. Newer is better.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. And the best PPC agencies know this and work to create effective campaigns and PPC strategies to support your high-level business goals.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Content Marketing Institute

OCTOBER 22, 2017

More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. In the face of consumers pelted with ads day in and day out, content marketing swoops in like a breath of fresh air. Regular blogging is a go-to content marketing strategy for a reason – it works.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. In the example, the pillar topic would be content marketing strategy. Click To Tweet.

PR 111

PR User-Generated SEO Manufacturing 111

Content Marketing Institute

FEBRUARY 9, 2018

HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. CCO: What’s the significance of the “what-if” outlook you spoke about?

B2C 112

B2C Content Marketing Communications Branding 112

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. SEMrush reports its Easter egg hunt, launched in April 2017, earned: More than 9,300 participants. This is an awesome example of how companies can apply content marketing outside of customer acquisition. Why we love it.

Content Marketing 111

Content Marketing Customer Acquisition Marketing Marketers 111

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Let’s see how. Types of B2B Content.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Hubspot Marketing

JULY 10, 2018

Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. last May) and Gracia ( ~$14m since its 2017 launch). While the overall influencer marketing industry was pegged at ~$9.7B

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 111

Customer CMO Marketing Marketers 111

Hubspot Marketing

JULY 7, 2017

June 22, 2017. See who responds to each experiment and how, and it could inform your video marketing strategy. Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. I added some music to this. pic.twitter.com/UwjhTKpaeu — Bob Hagh (@BobHagh).

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Click To Tweet.

User-Generated 112

User-Generated Promotion Thought Leadership Millennials 112

Content Marketing Institute

MARCH 28, 2018

Like any other tactic, original research must fit into your overall content marketing strategy and within your organizational constraints including budget, staff, and expertise. Since our first research report launched in 2010, CMI has never gated the annual B2B and B2C content marketing reports.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Cost of producing content.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Power Digital Marketing

DECEMBER 1, 2022

And if part of a brand’s marketing strategy is to feature long-format videos, this is the way to go. And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . Not to mention the recently introduced YouTube shorts.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Neil Patel

FEBRUARY 16, 2021

If you already have Google Analytics and Search Console, click here to skip ahead to Step 3: Create a content marketing strategy. But now, we need to get back to marketing fundamentals and talk about creating an SEO strategy for your content. Step 3: Create a Content Marketing Strategy.

SEO 141

SEO Analytics User-Generated eCommerce 141

Exposure Ninja

JUNE 29, 2023

There are lots of different elements that make up an ethical marketing strategy and different ways of marketing your ethical business. Is your digital marketing underperforming ? So how does this reflect in their marketing ? Learn more about what being a B Corp means to Exposure Ninja.

Food 52

Food Health Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

B2C 111

B2C Content Marketing Shipping User-Generated 111

Orbit Media Studios

SEPTEMBER 20, 2022

In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. Each of the items here are aspects of content strategy, including content formats and promotion channels. Then in 2017, they started becoming less popular.

B2C 145

B2C eBook Analytics Promotion 145

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. In B2C service reviews, TripAdvisor and Yelp allow you to embed reviews at no charge.

Law 111

Law B2C Content Marketing Market Research 111

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 111

Content Marketing Manufacturing B2C Marketing 111

Neil Patel

OCTOBER 21, 2020

Illyes (@methode) June 26, 2017. If you understand bounce rate properly, it can tell you if your marketing strategy is effective and if your visitors are engaging with your content. However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. Can they both be right?

Analytics 145

Analytics eBook Advertising Advertisers 145

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Someone who needs statistics to back up an article regarding the importance of content marketing is likely to use CMI’s data-driven visuals.

Transform 111

Transform SEO Content Marketing B2C 111