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However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,
For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).
3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.
The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. The millennial market is really who banks like ours are looking to connect with.”. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms.
In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3
Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. Personal devices are more personal than ever. People are looking at their smartphones out of boredom,” Ardath points out.
Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% Notion (which is more of a B2B-B2C hybrid) works with creators called Notion Partners who highlight the product frequently in their TikToks. of its US user base to be exact.
By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Click to enlarge.
Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Starting a video marketing campaign is a brilliant idea in today’s time as millennials connect more with video content than just plain text. App installs and App re-engagements. About the Author.
And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube.
By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. 30% of UK B2C companies are still not back to pre-pandemic CX levels.
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