Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. The 6th edition of David Meerman Scott’s classic New Rules of Marketing and PR is the best-organized and most-detailed overview of tools and best practices.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. It’s linked to from its PR pillar page : That’s how you do it. The topic clusters model. And, guess what?

PR 111

PR User-Generated SEO Manufacturing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. SEMrush reports its Easter egg hunt, launched in April 2017, earned: More than 9,300 participants. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Why we love it.

Content Marketing 111

Content Marketing Customer Acquisition Marketing Marketers 111

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Choose the right influencers to meet your goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

NOVEMBER 16, 2019

CMOs must work together with marketing, HR, PR, corporate affairs, and customer-facing departments to bring together these different teams, find common goals against differing priorities, and solidify the ultimate goal of delivering a great experience across every stage of the customer journey. Source: [link].

Customer 111

Customer CMO Marketing Marketers 111