Content Marketing Institute

MAY 22, 2018

Virginia Aquarium (@VAAquarium) January 25, 2017. Not only has Capital Ideas given the company a thought-leadership platform, it also provides fuel for its other paid, earned, and owned media initiatives. The latest stats on their usage in B2B and B2C organizations. pic.twitter.com/D9zDWXxuDb.

Content Marketing 105

Content Marketing Thought Leadership Finance B2C 105

Content Marketing Institute

DECEMBER 5, 2017

After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Conclusion.

Education 106

Education Marketing Strategy Branding Energy 106

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Create thought leadership (not product-oriented) videos on site.

Influencer Marketing 107

Influencer Marketing Branding Whitepaper Thought Leadership 107

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Primarily a B2C marketing tactic, B2B brands can achieve just as much, if not more reach from the UGC pot of gold. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

JUNE 23, 2014

Whether you blame Pinterest or Tumblr or Instagram, the evolution of the visual web has changed how people consume content and what they expect of it — regardless of whether you’re marketing in B2B or B2C. The bar has been raised, and if your content experience isn’t up to snuff, content ROI will suffer. Content Marketing'

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Rock Content

APRIL 20, 2020

And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Brand awareness; thought leadership; leads vs. revenue. Well-success marketing campaigns do not only depend on gains but also their costs.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership. The problem is that social media marketing is notoriously self-centered.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. If there is one thing to make absolutely sure of in 2018, whether you are a B2B marketer, B2C marketer, or somewhere in between, it is proving the intrinsic value of your company and its employees. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Orbit Media Studios

SEPTEMBER 20, 2022

In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. Then in 2017, they started becoming less popular. We asked the respondents if they write for B2B, B2C or both. These tend to be B2B bloggers.

B2C 145

B2C eBook Analytics Promotion 145

Adobe Experience Cloud Blog

MARCH 31, 2017

I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). We created a 31 Influencers to Follow in 2017 holiday campaign that revealed a new influencer to follow each day with animated bitmojis. Ask them to join a Tweet Chat.

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Content Marketing Institute

FEBRUARY 13, 2018

On entering the office, we don’t stuff our B2C brains into the desk drawer, replacing them with pin-striped B2B versions allocated to us by HR. If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5.

Whitepaper 111

Whitepaper Branding B2C Thought Leadership 111