Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 111

Branding User-Generated PR Law 111

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. How do you make your brand, product, or service visually and emotionally appealing to your prospects and customers? Innovation Always.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. Customer care should be on the minds of most businesses entering 2017.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Of the top brands using Instagram, 60% use the same filter for all content. It’s still important to know your essential Twitter statistics in 2017. Facebook Statistics. Twitter Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Marketing Insider Group

DECEMBER 18, 2017

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

Content Marketing 93

Content Marketing Marketing Marketers Branding 93

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. There has been a lot of evolution in the past 12 months.

Digital Marketing 92

Digital Marketing User-Generated Marketing Marketers 92

Adobe Experience Cloud Blog

DECEMBER 15, 2016

2017 will be about marketers understanding how to work with search engines to deliver the content users really want. If a logistics brand wants to rank well for the term, they need to provide high-quality content defining the term and explaining their industry and business. Update Your SEO Keyword Strategy for 2017.

Logistics 134

Logistics Thought Leadership SEO Communications 134

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’

Event Marketing 94

Event Marketing Whitepaper eBook Marketing 94

Sprout Social

NOVEMBER 21, 2016

When positioned properly these occasions can be a great opportunity for your brand to reach a new audience. Not sure which hashtag holiday makes sense for your brand? 3 Questions Your Brand Needs to Answer Before Participating. 3 Questions Your Brand Needs to Answer Before Participating. But which is the right one to use?

Promotion 111

Promotion Branding New Markets Product 111

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Adobe Experience Cloud Blog

OCTOBER 25, 2017

This session stands out in the extensive Dreamforce agenda because Bozoma Saint John , Uber’s Chief Brand Officer, is a powerhouse marketer who always has something interesting to say about leadership and innovative thinking. Location: Moscone West , Dreamtalk Stage—West Level 2. Time: Wednesday, November 8, 11:15 AM—12:00 PM.

Thought Leadership 132

Thought Leadership Marketing Marketers Marketing Strategy 132

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Michael Brenner. Drew Neisser.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Marketing Insider Group

MARCH 2, 2017

Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. Not only that, but […].

Market Trends 105

Market Trends Content Marketing Marketing Marketers 105

Marketing Insider Group

DECEMBER 20, 2017

While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group.

Email Marketing 106

Email Marketing Marketing Strategy Marketing Marketers 106

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017. January 25, 2017: Motivating Co-workers to Submit UGC.

CRM 70

CRM User-Generated Social Media Marketing Education 70

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. First, make sure your SEO strategy is converting searchers into customers and brand advocates.

CMO 113

CMO SEO B2C Thought Leadership 113

Sprout Social

DECEMBER 20, 2016

As Twitter grew and more brands jumped on board, competition became more fierce. If you want to be successful with Twitter for small business in 2017 and beyond, you can’t treat it like it’s still 2012. These are some of the most common questions we’ve seen about Twitter for small business in 2016.

Communications 111

Communications Branding 111

Sprout Social

JANUARY 30, 2017

In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. Several brands create mini series, themed videos or even short movies, like Taco Bell recently produced. Why should they follow your brand over others? Create Context With Stories. What sets you apart on Snapchat?

Promotion 106

Promotion Branding Marketers Marketing 106

Martech

MAY 23, 2022

customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% from 2017. Marketers know that customer trust is everything when it comes to brand success. The post Public wants to know where brands stand on issues, surveys show appeared first on MarTech. See terms.

Branding 107

Branding Social Media Marketing Education Digital Marketing 107

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Marketing Insider Group

MARCH 30, 2017

Do you have a measurable strategy that is working for your brand? The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. We’re three months into the New Year and do you know where your ecommerce marketing stands? What do the stats and analytics tell you?

eCommerce 78

eCommerce Marketing Marketers Analytics 78

Marketing Insider Group

DECEMBER 28, 2016

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group. You might be asking, wait, what’s a content-enabled campaign?

Marketing 85

Marketing Marketers Branding Content Marketing 85

Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

Analytics 81

Analytics Branding Management 81

Sprout Social

JANUARY 13, 2017

At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies. sproutchat. I agree Toby!

Social Media Marketing 56

Social Media Marketing Advertising Advertisers Branding 56

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 127

Branding Transform Fashion Promotion 127

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 127

Branding Whitepaper Food Energy 127

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 122

Communications Branding User-Generated Customer loyalty 122

Marketing Insider Group

JANUARY 17, 2017

Successful brands are moving toward greater transparency and accountability to […]. The post 11 Expert CSR Predictions for 2017 appeared first on Marketing Insider Group. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money.

Millennials 64

Millennials Education Product Branding 64

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Branding 95

Branding Education Promotion Retail 95

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 126

Branding Health Advertising Advertisers 126

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 106

Gen Z Branding Influencer Marketing Fashion 106

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists. Stolen from: Paul Horstmeier, Health Catalyst.

Content Marketing 107

Content Marketing Health Marketing Marketers 107

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! February 1, 2017: Managing Social Media on the Go. February 8, 2017: How to Grow Your Business. Krista joins our discussion with years of experience and expertise in growing her Las Vegas-based agency and personal brand.

Social Media Marketing 51

Social Media Marketing Management Place Product 51

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Place 145

Adobe Experience Cloud Blog

MARCH 17, 2017

Professional networking and is certainly a big component of any big conference like Summit, but even better, you can forge real lifelong relationships with people who face the same kinds of pains and challenges you do, whether you’re a brand-side marketer or a dark-hearted consultant. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Sprout Social

MARCH 1, 2017

Brands that can employ a combination of social monitoring and listening foster stronger, longterm relationships with their customer which can lead to a number of positive things for a business. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m. Sign up to attend the webinar here.

Social Media Marketing 62

Social Media Marketing Market Trends Branding Marketing Strategy 62