Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Hubspot Marketing

MARCH 19, 2019

respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. Content Marketing Institute , 2017). Imaginepub.com , 2017). Forbes , 2017).

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 125

Communications Branding User-Generated Customer loyalty 125

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 129

Branding Health Advertisers Advertising 129

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Jeff Bullas

NOVEMBER 22, 2022

One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure. Creating a seamless and fluid experience for your customer will make them love your brand so much more. A lot of brands think it is safer to go with lots of details. Don’t be scared to go all-in.

Product 278

Product Customer Branding Marketing 278

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection. What I find most interesting about brand building with video is how long top-funnel engagement can last.

Branding 99

Branding B2C Education eCommerce 99

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 111

Transform Customer Branding Food 111

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 144

Gen Z Millennials User-Generated Advertisers 144

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Branding 97

Branding Education Promotion Retail 97

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 112

Branding Food Communications Customer 112

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Hubspot Marketing

APRIL 30, 2019

look back to 2017 , just 70% of marketers found marketing to be effective for their brand. Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers. Additionally, if we.

Content Marketing 145

Content Marketing Marketers Marketing Marketing Strategy 145

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 106

Management Branding Advertisers Advertising 106

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Search Engine Land

AUGUST 15, 2024

However, it’s also important to remember that people will likely be more patient if you are a well-known brand (e.g., In 2017 , Google said “the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.” Amazon) vs. a lesser-known one. Google’s past advice. ” About the data.

Branding 113

Branding SEO 113

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. I probably don't need to tell you that podcasting takes time and effort.

Gen Z 137

Gen Z Advertising Advertisers Millennials 137

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it.

PR 130

PR Influencer Marketing Branding Marketing Strategy 130

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels. We’ve been writing about Braze since it was Appboy and it’s been one of the solutions mentioned in many case study discussions with brands.

Transform 122

Transform Price Place Branding 122

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 137

User-Generated Price Retail Marketers 137

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. — Twitter Support (@TwitterSupport) November 9, 2017.

Health 141

Health Fashion Branding Place 141

Martech

JANUARY 7, 2022

The video is actually from 2017. The point is, innovations that could be imagined around brand presence, or CX, in a virtual environment aren’t that different from the ones already delivered in the current digital space. And they have to translate to the offline demands of the customer.

Shipping 124

Shipping Food Advertisers Advertising 124

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. These events left many customers feeling left behind when their favorite brands get acquired, causing distrust and skepticism.

Product 132

Product Branding Place Marketing Strategy 132

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. Here’s how some of them look like in Gmail: How other brands are using this hack. The popularity of this hack is increasing, but there are still many brands who have yet to use it.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Hubspot Marketing

JANUARY 12, 2023

Brown first gained momentum online in 2017 when she posted a viral video on Facebook raving about the TTLA sandwich from Whole Foods, eventually becoming a brand ambassador for the grocery chain. Her haircare brand recently launched a new line and is now available in Ulta stores , and she has a third book coming in March 2023.

Food 140

Food Branding Product Marketing 140

Hubspot Marketing

NOVEMBER 26, 2024

Aja Frost, who started on the Blog team in 2017 (back when "SEO strategy" was based on our own personal whims that day), knows Google's value better than anyone. The HubSpot Blog team has been running on Google fumes for years, and we've racked up millions of views in organic traffic based on high-intent searches.

SEO 114

SEO Marketers Marketing Content Marketing 114

Marketing Insider Group

MAY 25, 2020

The article provided me with some key insights into why some brands were succeeding while others were not. Only 62 percent of the companies on the 2017 list had positive revenue growth for the three years prior. Customers respond better to brands when they have meaningful connections , fueled by empathy. Quick Takeaways.

Logistics 124

Logistics Energy Branding Customer 124

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. “We said to brands, go find us your best customers and we’ll find more folks that look like them. Are you a veteran?

Direct Mail 136

Direct Mail Retail Gen Z Logistics 136

Hubspot Marketing

APRIL 26, 2019

Videos and your website are both crucial for brand engagement. Video is still the top type of content people want to see from businesses, which is consistent with our research from 2017. In terms of where people go to learn about a brand, the official company website is the key property that everyone visits to get information.

Gen Z 145

Gen Z Millennials Product Customer 145

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares. And Wendy’s followers can count on the brand to share those tweets at least once a day.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

CMO Network

APRIL 29, 2022

Superplastic, founded by Paul Budnitz in 2017, has taken on new funding from Kering, Sony Japan and Animoca to build a global entertainment brand for the Web3 era.

Entertainment 101

Entertainment Branding CMO 101

Search Engine Land

AUGUST 29, 2023

capitalizing brand/product names) in titles and meta descriptions. However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. 100% agreement.

Finance 128

Finance Retail SEO Product 128

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123