2017 Branding Event Marketing 
Marketing Insider Group
DECEMBER 19, 2017
Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group.
Martech
JANUARY 13, 2022
As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.
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Content Marketing Institute
DECEMBER 4, 2017
Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.
Adobe Experience Cloud Blog
MARCH 29, 2017
As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Get exposure immediately at your event. Maximize post-event exposure. I will fully admit that I am a total swag hoarder.
Content Marketing Institute
OCTOBER 30, 2017
Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.
Neil Patel
MAY 4, 2021
Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. Stay Authentic and On-Brand.
Adobe Experience Cloud Blog
DECEMBER 21, 2017
Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Group Meetings. Executive Networking Dinners. Roadshows or 1 Day Seminars. Customer Advisory Boards. Tradeshows. User Conferences.
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