Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 143

Gen Z Advertisers Advertising Millennials 143

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. If your brand wants to participate in a trend, time is of the essence.

Gen Z 75

Gen Z Food Fashion Millennials 75

Marketing Insider Group

FEBRUARY 4, 2020

The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. Ignore the importance of ESC at your own peril. Fussbutton with your employees.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

APRIL 26, 2019

Despite the bad press, and even mixed feelings about social media's impact on society across generations, our data shows that social media sites like YouTube and Twitter are still major discovery channels for Gen Z, Millennials, and Gen X. Videos and your website are both crucial for brand engagement.

Gen Z 145

Gen Z Millennials Product Customer 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. 26 TikTok Stats to Know in 2019.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2017, 19.8 In 2015, 14.8 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Create interactive filters for your brand. Ways to use Snapchat for business in 2020.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. Instagram general demographics. More than 500 million daily active users (last updated by Instagram in 2017). But that’s a little easier said than done. Instagram age demographics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. The QQ and QZone are great examples of a social media brand that gained traction long before we signed on to well-known platforms owned by U.S. QZone, a social media site and app, launched in 2005.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

AUGUST 20, 2019

It surpassed Twitter in business users in 2017. Alternatively, some businesses create roles in-house for a social media consultant -- this is someone who is responsible for increasing brand awareness, responding to customer service complaints across social media platforms, and engaging with your audience online. Videos get 21.2%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. billion $645.8

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. And even beyond the official sponsors, many brands are jumping on the proverbial bandwagon to tap into the hype. Understand if the audience is your type on paper.

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

FEBRUARY 20, 2020

For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, using, and behaving on the platform; actionable numbers on how brands can succeed there. 52% of online brand discovery happens in public social feeds. Brands on Instagram.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. Audio SEO. Source: Oktopost.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Gen Z 130

Gen Z Marketers Marketing Millennials 130

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. Only 3% of tweets mention a brand directly with a customer service issue.

Gen Z 111

Gen Z Millennials Analytics Advertisers 111

Hootsuite

SEPTEMBER 9, 2020

Start by opening a Brand Account on Google. With a Brand Account, multiple authorized users can log in simultaneously. With a Brand Account, multiple authorized users can log in simultaneously. With a Brand Account, you can also open and manage multiple YouTube channels. What type of content makes sense for your brand?

Gen Z 145

Gen Z Marketers Marketing Analytics 145

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. YouTube helps about 90% of the viewers to discover new brands or products. The time spent watching Instagram videos has increased 80% since 2017. More than 50% of social media marketers create content for YouTube.

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Buffer Marketing

JUNE 7, 2022

Creating a TikTok account for your small business can expose your brand to new customers and rake in sales. To begin, you can look at the people currently following your brand on social media and buying your products. Defining your brand’s main goals and values can also give you a more clear picture of your target audience.

Gen Z 116

Gen Z User-Generated Fashion Entertainment 116

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. The popularity of those initial TikTok users could not be overlooked by brands, who began to create partnerships with these users that resulted in influencer content for the brands. By the time TikTok burst on the U.S.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. With different options to choose from, you can tailor your brand’s experience through your Instagram account. But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. Brand takeovers .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Econsultancy

FEBRUARY 23, 2022

As interest in video game advertising continues, it opens up even more possibilities for marketers looking to promote their brands within the vertical. The trend is even more pronounced in the US, where just 59% watched traditional TV in 2020 compared to 83% in 2017.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Spiralytics

JULY 31, 2024

Many have become social media stars, connecting with fans and promoting brands in creative ways. followers) Since winning Miss Universe in 2015, Pia Wurtzbach has become an actress, author, entrepreneur, fashionista, UNAIDS ambassador, and endorser for brands like Jollibee and Creamsilk. followers) TikTok: @marianrivera (8.6M

Food 52

Food Gen Z Entertainment Fashion 52

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. — UNSW (@UNSW) February 20, 2017.

Education 112

Education Gen Z Millennials Promotion 112

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Hootsuite

JULY 9, 2019

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! They can introduce your brand to new audiences and strengthen your reputation. Ask your customers to share their feedback on these platforms.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112