Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. CCO: What is micro-influencer marketing?

Influencer Marketing 102

Influencer Marketing Marketing Marketers Communications 102

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Influencer Marketing 109

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 109

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it.

PR 121

PR Influencer Marketing Branding Marketing Strategy 121

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 5: Unleash the Potential of Skincare Content Marketing. That’s the key.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Hubspot Marketing

APRIL 19, 2023

How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event. Perhaps no company has used Coachella as an influencer marketing tool as heavily as the LA-based clothing company Revolve.

Fashion 103

Fashion Influencer Marketing User-Generated Branding 103

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 120

Customer Acquisition Influencer Marketing Promotion Advertisers 120

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 145

Influencer Marketing Fashion Food Branding 145

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

JULY 21, 2023

Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Include elements in your product video that ties it to your brand.

Product 145

Product Promotion Food Influencer Marketing 145

Sprout Social

MAY 3, 2017

more likely to buy from a brand they follow on social media. Of course, being too promotional will also make your brand unattractive. The same Sprout Index found 46% of consumers unfollowed a brand due to too many promotional messages. Use Influencer Marketing to Help PR. Be a Contributor or Guest Blogger.

PR 106

PR Influencer Marketing Promotion Management 106

Bannerflow

DECEMBER 7, 2020

The growth of story formats’ The continued rise of influencer marketing. Effective use of this on Instagram, for example, is when brands advertise between the stories a user is viewing of those they follow. The continued rise of influencer marketing. Influencer marketing in numbers.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. What will our social media ad trends guide cover?

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. B2B Influencers. Audio SEO.

Direct Mail 117

Direct Mail Gen Z Fashion Manufacturing 117

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

Food 104

Food Fashion Advertisers Advertising 104

Rock Content

DECEMBER 27, 2017

Original content is already the bread and butter of strong content marketing campaigns—or, at least, it should be. Still, by all accounts, 2018 is going to push brands to double down on original content. Content Marketing. In 2017, the power of mobile was even more pronounced. Influencer Marketing Will.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. More and more, brands are seeing that customer experience is the key to success.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Buffer Marketing

JUNE 6, 2024

A few years later, when I started providing SMM consulting for small businesses, I emphasized the importance of social proof for several clients who wanted to prove their brands were trustworthy and could solve customer pain points. Thus, it's important to post social proof on your profile.

User-Generated 103

User-Generated Social Media Marketing Promotion Communications 103

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

JUNE 24, 2019

As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. Maintain brand visibility.

Advertisers 109

Advertisers Advertising eCommerce User-Generated 109

Hootsuite

AUGUST 2, 2022

In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. In 2017, LinkedIn gave its users the ability to natively upload videos that play automatically in their followers’ feeds. viewers’ companies and job titles), making it a valuable resource for marketers. Username 50.

Entertainment 143

Entertainment Promotion SEO Advertisers 143

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. Marketers are increasingly focused on YouTube ads.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

B2C 93

B2C Content Marketing Food Transform 93

Bannerflow

AUGUST 17, 2021

It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. So what makes great e-commerce marketing and a successful campaign? Eco-friendly footwear and apparel brand, Allbirds, were formed from a Kickstarter campaign in 2016.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. 2021 Content Marketing: The Predictions. What might 2021 have in store for content marketing?

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Sprout Social

OCTOBER 10, 2019

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? That’s why we’ve broken down the bite-sized tips any brand can follow to grow their social media presence right away. Your brand’s voice.

Influencer Marketing 112

Influencer Marketing Energy eCommerce Analytics 112

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 weigh in their thoughts throughout.

User-Generated 40

User-Generated Influencer Marketing Customer Journey Branding 40

Neil Patel

JANUARY 13, 2021

This is helpful for zeroing in on people already familiar with your brand who just haven’t followed you on Twitter yet. 12 Ways to Drive More Customers to Your Local Business Using Content Marketing #contentmarketing #writing #marketing [link] pic.twitter.com/RzSgkawWmV — Neil Patel (@neilpatel) August 19, 2017.

Promotion 137

Promotion Price Influencer Marketing Place 137

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. The popularity of those initial TikTok users could not be overlooked by brands, who began to create partnerships with these users that resulted in influencer content for the brands. By the time TikTok burst on the U.S.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers. Influencers Build Relationships.

SEO 111

SEO Influencer Marketing Advertisers Food 111

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Source: Marketing Charts ). (22:32

Content Marketing 83

Content Marketing Millennials Marketing Marketers 83

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox is also an example of recognizing which social media platforms are best for your brand. Why It Worked.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. The results?

Food 111

Food User-Generated Retail Fashion 111

Marketing Insider Group

FEBRUARY 4, 2020

As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. Empower them to create content – and encourage them to share “official” branded content as well. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 127

Gen Z Whitepaper Millennials Transform 127

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. Brand takeovers .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hootsuite

JANUARY 24, 2023

We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. With over 70 million followers, Zach is consistently hired by brands to create content for marketing campaigns. Learn from the pros!

Fashion 113

Fashion Entertainment Social Media Marketing Branding 113