Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. Customer care should be on the minds of most businesses entering 2017.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Michael Brenner. Drew Neisser.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 122

Communications Branding User-Generated Customer loyalty 122

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 105

Gen Z Branding Influencer Marketing Fashion 105

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. First, make sure your SEO strategy is converting searchers into customers and brand advocates.

CMO 113

CMO SEO B2C Thought Leadership 113

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 126

Branding Health Advertisers Advertising 126

Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

Analytics 81

Analytics Branding Management 81

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

Branding 98

Branding PR Law Energy 98

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Improve your process with a project management expert, not necessarily a #content expert, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 107

Content Marketing Health Marketing Marketers 107

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore.

Transform 91

Transform Customer Branding Food 91

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 127

Branding Transform Fashion Promotion 127

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 127

Branding Whitepaper Food Energy 127

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! February 1, 2017: Managing Social Media on the Go. That means social media managers must be present and responsive 24/7. Join us for a discussion about best practices for managing social on the go. February 8, 2017: How to Grow Your Business.

Social Media Marketing 51

Social Media Marketing Management Place Product 51

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Adobe Experience Cloud Blog

MARCH 17, 2017

Dory Viscogliosi , Senior Marketing Operations Manager at Datto. I can’t wait to see what will be improved or introduced in 2017! Dory Viscogliosi , Senior Marketing Operations Manager at Datto. Summit is a great chance for you to grow your career! Get out of your comfort zone! There’s loads of great swag!

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Place 145

Sprout Social

MARCH 1, 2017

Brands that can employ a combination of social monitoring and listening foster stronger, longterm relationships with their customer which can lead to a number of positive things for a business. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m.

Social Media Marketing 62

Social Media Marketing Market Trends Branding Marketing Strategy 62

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 109

Branding Food Communications Customer 109

Sprout Social

APRIL 18, 2017

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017. — Bon Appétit (@bonappetit) April 11, 2017.

Branding 105

Branding Social Media Marketing Management Place 105

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The Content Marketing Book of Answers: Managing Your Content.

Product 110

Product Content Marketing Marketing Marketers 110

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding User-Generated Transform Email Marketing 52

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Extracting and managing knowledge.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

APRIL 4, 2017

This April at #SproutChat , we’re talking about everything from measuring success across all social platforms to educating colleagues on personal branding best practices. But few have stuck around long enough to boast an active number of users or keep a brand’s attention. On social media, consumer brands thrive.

Education 48

Education Succession Management Management Branding 48

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence. Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity.

Branding 145

Branding Advertisers Advertising Place 145

Adobe Experience Cloud Blog

OCTOBER 6, 2017

It’s 2017 and the dating scene is now digital. In this blog, I’ll cover tips for lead management to make sure your “first date” with a prospect isn’t your last. What has your brand done in the past that may have come off too strong? Alright, alright, alright. Would you “swipe right” for those messages? Image credit: BuzzFeed.

Management 134

Management Thought Leadership eBook Education 134

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Marketing Strategy Branding Energy 106

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day .

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Sprout Social

FEBRUARY 3, 2017

Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? This means that social media managers need to be present and responsive nearly 24/7. Check out their best practices for managing social on the go in this week’s Twitter chat recap. . sproutchat.

Management 54

Management Non-Profit Entertainment Social Media Marketing 54

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Google launches Ads Added by AdWords pilot: What we know so far 2017: Ads based on existing ad and landing page content were added to ad groups by Google.

Search Marketers 83

Search Marketers SEO Transform Marketing 83

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Econsultancy

MARCH 11, 2022

Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023. Since the baby milk scandal of 2008 (babies fell ill due to contaminated formula powder), Chinese consumer confidence in brands was rocked and has never really recovered.

Retail 75

Retail Shoppers Branding Transform 75

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. The Capital Group, which manages $1.7 Their idea?

Branding 109

Branding Thought Leadership Whitepaper Energy 109

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. This year’s Content Marketing World will include over 120 sessions and workshops led by some of the most influential brand marketers from around the world. CaseyNeistat. lindaboff.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 145

Fashion Branding Food B2C 145

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary?

Content Marketing 103

Content Marketing Branding Marketing Marketers 103

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88