Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Improve your process with a project management expert, not necessarily a #content expert, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 109

Content Marketing Health Marketing Marketers 109

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 145

Fashion Branding Food B2C 145

Adobe Experience Cloud Blog

OCTOBER 6, 2017

It’s 2017 and the dating scene is now digital. In this blog, I’ll cover tips for lead management to make sure your “first date” with a prospect isn’t your last. What has your brand done in the past that may have come off too strong? Alright, alright, alright. Would you “swipe right” for those messages? Image credit: BuzzFeed.

Management 134

Management Thought Leadership eBook Education 134

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The Content Marketing Book of Answers: Managing Your Content.

Product 111

Product Content Marketing Marketing Marketers 111

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 128

Branding Transform Fashion Promotion 128

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Extracting and managing knowledge.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 117

Branding User-Generated PR Law 117

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence. Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity.

Branding 145

Branding Advertising Advertisers Place 145

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 125

Communications Branding User-Generated Customer loyalty 125

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 129

Branding Health Advertisers Advertising 129

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. The Capital Group, which manages $1.7 Their idea?

Branding 110

Branding Thought Leadership Whitepaper Energy 110

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore.

Transform 111

Transform Customer Branding Food 111

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Click To Tweet.

Branding 109

Branding Content Marketing User-Generated Communications 109

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection. What I find most interesting about brand building with video is how long top-funnel engagement can last.

Branding 99

Branding B2C Education eCommerce 99

Content Marketing Institute

NOVEMBER 21, 2017

Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Guest blogging is an excellent opportunity for your content marketing strategy to extend your reach beyond the four virtual walls of your brand.

Management 111

Management Promotion Content Marketing Marketing Strategy 111

Sprout Social

AUGUST 7, 2018

However in 2017, the platform announced the Pinterest Taste Graph. The Taste Graph offers a whopping 5,000 categories within the Pinterest Ads manager. Switching your personal profile out for a Business account gives your brand image more credibility. Just like Google, it relies on keywords to give context to your brand.

Branding 111

Branding Promotion Price Food 111

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 144

Gen Z Millennials User-Generated Advertising 144

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 108

Influencer Marketing Branding Whitepaper Thought Leadership 108

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 112

Branding Food Communications Customer 112

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Branding 106

Branding Whitepaper Education Traditional Marketing 106

Sprout Social

MARCH 31, 2020

Meanwhile, the ongoing coronavirus pandemic highlights the need for a social media crisis management plan. Brands must be more mindful than ever of customer empathy and how they carry themselves during troubled times. They can happen no matter how careful your brand is with its messaging. ” Hey, fair question.

Management 138

Management Place Communications Branding 138

Content Marketing Institute

MARCH 1, 2018

Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. kalnerwilliams. Conducting content experiments.

Branding 106

Branding Inbound Marketing Content Marketing Social Media Marketing 106

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

SEPTEMBER 15, 2022

Nostalgia aside, this troll is one social media managers of all ages should avoid. They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement.

Millennials 29

Millennials Management Health Branding 29

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

Branding 98

Branding PR Law Energy 98

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. Here’s how some of them look like in Gmail: How other brands are using this hack. …but hopefully, we’ll continue to see the use of the preview text hack climb.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 110

Content Marketing Health Marketing Marketers 110

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” This compares to a 6.3% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares. And Wendy’s followers can count on the brand to share those tweets at least once a day.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Make sure your company profile is complete and robust, so users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer. Still cold calling in 2017? Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 137

User-Generated Price Retail Marketing 137

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. That person should work with a team, including members with roles such as software developer , program manager, project leader, data steward, and data analyst. And only 11% expressed extreme confidence in 2018.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134