Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 130

Gen Z Advertising Advertisers Millennials 130

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2017, 19.8 In 2015, 14.8 trillion views. In 2016, 18.1 trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017. billion views.

Video Marketing 144

Video Marketing Millennials Gen Z Entertainment 144

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 142

Gen Z Millennials User-Generated Advertisers 142

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Marketing Strategy Branding Energy 106

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. trillion 48% 2021 $1.4

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Snapchat also tends to work best with direct to consumer brands who can use the app to drive traffic to an ecommerce website or app. Create interactive filters for your brand.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

MARCH 29, 2017

of millennials prefer Instagram. The company went public in early March 2017. of millennials prefer Snapchat. of millennials prefer Snapchat. Takeaway : If your business’ customer base is made up mostly of younger millennials, then Snapchat may be the better platform for you. 1 million advertisers. s S–1 filing.

Millennials 111

Millennials Communications Advertisers Advertising 111

Hubspot Marketing

APRIL 26, 2019

Despite the bad press, and even mixed feelings about social media's impact on society across generations, our data shows that social media sites like YouTube and Twitter are still major discovery channels for Gen Z, Millennials, and Gen X. Videos and your website are both crucial for brand engagement.

Gen Z 145

Gen Z Millennials Product Customer 145

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 97

Gen Z User-Generated Entertainment Millennials 97

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. Empower them to create content – and encourage them to share “official” branded content as well. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Ignore the importance of ESC at your own peril.

Gen Z 127

Gen Z Whitepaper Millennials Transform 127

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. (Source: Mashable ). 34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat.

Content Marketing 95

Content Marketing Millennials Pharmaceutical Finance 95

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% It surpassed Twitter in business users in 2017. Alternatively, some businesses create roles in-house for a social media consultant -- this is someone who is responsible for increasing brand awareness, responding to customer service complaints across social media platforms, and engaging with your audience online.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. The popularity of those initial TikTok users could not be overlooked by brands, who began to create partnerships with these users that resulted in influencer content for the brands. By the time TikTok burst on the U.S.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. These allow you to showcase your brand or product(s) through a photo.

Branding 89

Branding User-Generated Marketing Marketers 89

Content Marketing Institute

OCTOBER 28, 2017

We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 14:28 ): Who are 2017’s top brands, ranked by customer loyalty?

Content Marketing 83

Content Marketing Millennials Marketing Marketers 83

Martech

AUGUST 25, 2021

There’s nothing new about that — so why are so many people suddenly talking about the importance of community to brands, including B2B brands, and the rise of new C-suite role, the Chief Community Officer? The latest shiny object or something brands need to put on their roadmap? ” In 2017 he started a Slack channel.

Transform 143

Transform Retail Millennials Marketing 143

Content Marketing Institute

OCTOBER 21, 2017

Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): Their report, “The Millennials Are Here! Source: W&V [German language site]) . (46:30):

Content Marketing 78

Content Marketing Millennials Marketing Marketers 78

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. YouTube helps about 90% of the viewers to discover new brands or products. The time spent watching Instagram videos has increased 80% since 2017. More than 50% of social media marketers create content for YouTube.

Video Marketing 103

Video Marketing Gen Z Marketing Marketers 103

Adobe Experience Cloud Blog

DECEMBER 20, 2016

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Hubspot Marketing

NOVEMBER 26, 2019

To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Litmus

APRIL 2, 2019

Voted the design trend of the year by Behance , custom made illustrations are dominating all areas of marketing design—from print design to digital branding and packaging design. Here are a few brands that use custom illustrations in their email campaigns: Bulb. Custom illustrations in email marketing.

Customer 92

Customer Energy Millennials Communications 92

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Rock Content

SEPTEMBER 18, 2017

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. So essentially, it’s really not about you, the brand, at all.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Sprout Social

MARCH 31, 2017

Brands must stay on top of these changes and adjust their strategy at the drop of a hat in order to stay relevant and reach their target audience. A1: Content has moved from "how" to "why" – using a customer's experience with a brand to tell a story. Wood (@a1972bmw) March 29, 2017. sproutchat.

Content Marketing 56

Content Marketing Entertainment Thought Leadership Millennials 56

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). One of the trickiest parts of a successful Black Friday social media strategy will be for your brand to stand out in the sea of other brands clambering for buyer attention.

Shoppers 95

Shoppers Retail Millennials Promotion 95

Dana Nicole

FEBRUARY 1, 2021

Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Find more statistics at Statista. Leave a comment below!

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Take a look at the data and the numbers. Optinmonster).

Digital Marketing 112

Digital Marketing Marketing Strategy B2C Marketing 112

Content Marketing Institute

SEPTEMBER 27, 2018

But it’s those same qualities that make SMS communication from a brand especially risky. Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. Click To Tweet.

Non-Profit 110

Non-Profit Marketing Marketers Millennials 110

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. — UNSW (@UNSW) February 20, 2017.

Education 111

Education Gen Z Millennials Promotion 111

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). In 2018, the lip-syncing app, Musical.ly

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. According to a Sprout Social 2017 Q1 Index , 48.6% Milwaukee is so fun!

Millennials 77

Millennials User-Generated Promotion Marketing 77