Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 105

Gen Z Branding Influencer Marketing Fashion 105

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 122

Communications Branding User-Generated Customer loyalty 122

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 127

Branding Whitepaper Food Energy 127

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 105

Management Branding Advertisers Advertising 105

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Place 145

Adobe Experience Cloud Blog

MARCH 17, 2017

I use Summit as a place to catch up with current vendors, talk with up and coming vendors, and get demos of tools I’m actively shopping for. I can’t wait to see what will be improved or introduced in 2017! Learn about their offerings at Summit, and compare and contrast solutions. Advice from Marketo Champions.

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. February 1, 2017: Managing Social Media on the Go. February 8, 2017: How to Grow Your Business. February 22, 2017: Creating a Good Video.

Social Media Marketing 51

Social Media Marketing Management Place Product 51

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 129

Gen Z User-Generated Transform Social Media Marketing 129

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 91

Transform Customer Branding Food 91

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence. But millions more aren’t.

Branding 145

Branding Advertisers Advertising Place 145

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile 103

Automobile Marketing Marketers Social Media Marketing 103

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. The checklists have a consistent structure.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

APRIL 18, 2017

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. — BC Startups (@BC_Startups) April 11, 2017. Whenever you put an automation in place, you need to check and monitor it to make sure it’s operating correctly.

Branding 105

Branding Social Media Marketing Management Place 105

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 109

Branding Food Communications Customer 109

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Video also has the potential to improve brand recall and boost your website’s SEO.

Product 110

Product Content Marketing Marketing Marketers 110

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Branding 100

Branding Shipping Price Food 100

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self. Every week.

Content Marketing 106

Content Marketing Branding Entertainment Marketing 106

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO User-Generated PR 40

Econsultancy

MARCH 11, 2022

Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023. Since the baby milk scandal of 2008 (babies fell ill due to contaminated formula powder), Chinese consumer confidence in brands was rocked and has never really recovered.

Retail 75

Retail Shoppers Branding Transform 75

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 145

Fashion Branding Food B2C 145

illumin

JUNE 4, 2024

Another interactivity option is through branded experiences. The experiences let brands start a dialogue with customers, offering a variety of paths and engagement options (such as a voice-based car showroom ). The value of voice-activated advertising Voice-activated ads offer a lot of value and potential for brands.

Advertising 110

Advertising Advertisers Place Branding 110

Sprout Social

AUGUST 7, 2018

However in 2017, the platform announced the Pinterest Taste Graph. Switching your personal profile out for a Business account gives your brand image more credibility. Just like Google, it relies on keywords to give context to your brand. Place pins. The good news? Pinterest makes targeting your ideal audience super easy.

Branding 111

Branding Promotion Price Food 111

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. This year’s Content Marketing World will include over 120 sessions and workshops led by some of the most influential brand marketers from around the world. CaseyNeistat. lindaboff.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Marketing Strategy Branding Energy 106

Search Engine Land

JANUARY 8, 2023

In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. 2017: The call extensions would automatically pull phone numbers featured on landing pages. 2017: Mobile played a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. These events left many customers feeling left behind when their favorite brands get acquired, causing distrust and skepticism.

Product 122

Product Branding Place Marketing Strategy 122

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Branding 108

Branding Content Marketing User-Generated Communications 108

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. People notice marketing mistakes right along, discussing and criticizing brands for them. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names.

Copywriting 66

Copywriting Advertisers Advertising User-Generated 66

Search Engine Land

FEBRUARY 5, 2023

Now, get your Google Shopping ads on Gmail, Discover, YouTube 2020: Google kept finding more places to show Shopping ads as merchants prioritized them over text ads. Google makes it easier to see and share publishers’ real URLs from AMP pages 2017: The AMP header area would display a link or chain icon, what it called the “anchor” button.

Search Marketers 77

Search Marketers Marketing Marketers SEO 77

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

JANUARY 30, 2023

Meta descriptions and branding have the most influence on search clickthrough, survey finds 2020: The majority of participants also agreed that rich results improved Google search. Google launches Ads Added by AdWords pilot: What we know so far 2017: Ads based on existing ad and landing page content were added to ad groups by Google.

Search Marketers 83

Search Marketers SEO Transform Marketing 83

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 98

Branding Promotion Place Food 98

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% of marketing budgets in 2017 to the current 7.2%. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value.

CMO 130

CMO New Technology B2C Analytics 130

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels. We’ve been writing about Braze since it was Appboy and it’s been one of the solutions mentioned in many case study discussions with brands.

Transform 101

Transform Price Place Branding 101