Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 134

Branding Health Advertising Advertisers 134

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Branding 111

Branding Shipping Price Food 111

Businesses Grow

MARCH 17, 2025

In 2017, I wrote a post noting that the average number of comments on a blog post had dropped from about 25 to 12. I theorized: Comments have migrated from the blog to other places where I post, like LinkedIn and Medium. A bunch of other brands piled on to express “condolences,” including Netflix and Subway.

Education 58

Education Branding Place Marketing 58

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 136

Communications Branding User-Generated Customer loyalty 136

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 136

Branding Whitepaper Food Energy 136

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Branding 111

Branding Content Marketing User-Generated Communications 111

Sprout Social

AUGUST 7, 2018

However in 2017, the platform announced the Pinterest Taste Graph. Switching your personal profile out for a Business account gives your brand image more credibility. Just like Google, it relies on keywords to give context to your brand. Place pins. The good news? Pinterest makes targeting your ideal audience super easy.

Branding 111

Branding Promotion Price Food 111

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Hubspot Marketing

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. million units. That's over a 75% increase from 2016. Limbic Life: Project VITALICS.

Manufacturing 145

Manufacturing Food Finance Marketers 145

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 126

Branding Food Communications Customer 126

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Hubspot Marketing

JANUARY 24, 2018

These statistics were gathered by surveying 570 unique respondents in December 2017. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. 81% of people have been convinced to buy a product or service by watching a brand's video. Let's take a look at some of the big takeaways.

Video Marketing 145

Video Marketing Entertainment Marketers Marketing 145

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Solicit brand partnerships. Social Media Lead Generation 1.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 103

Transform Customer Branding Food 103

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 113

Management Branding Advertising Advertisers 113

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Sprout Social

MARCH 31, 2020

Brands must be more mindful than ever of customer empathy and how they carry themselves during troubled times. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. They can happen no matter how careful your brand is with its messaging.

Management 145

Management Place Communications Promotion 145

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% of marketing budgets in 2017 to the current 7.2%. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value.

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. When Fragrance brands advertise in magazines, they usually show off their aromas by drenching an ad with their latest cologne or perfume. Read on to get inspired by some of the best minds in public relations.

PR 145

PR Law Fashion Price 145

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. — Twitter Support (@TwitterSupport) November 9, 2017.

Health 145

Health Fashion Branding Place 145

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. These events left many customers feeling left behind when their favorite brands get acquired, causing distrust and skepticism.

Product 134

Product Branding Place Marketing Strategy 134

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 145

Food Branding Place Product 145

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. But that's easier said than done.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hubspot Marketing

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. In 2017, 50.3% of web traffic took place on mobile phones. Branded searches have higher click-through rates on the first half of the first page of Google. But how do you search for trends?

Place 145

Place Education Branding Marketing Strategy 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Make sure your company profile is complete and robust, so users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer. Still cold calling in 2017? Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Hubspot Marketing

MAY 15, 2017

When you’re composing text for Facebook, it’s important to keep these data in mind -- especially if that’s who your brand is targeting. Plus, less text allows greater focus to be placed on any visual content that accompanies it. May 9, 2017. That makes LinkedIn a good place to re-post and link back to your blog content.

Copywriting 145

Copywriting Energy Food Promotion 145

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement.

Millennials 29

Millennials Management Health Branding 29

Hootsuite

SEPTEMBER 22, 2020

The official verification badge will always show in the same place. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares. And both will reflect your brand.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels. We’ve been writing about Braze since it was Appboy and it’s been one of the solutions mentioned in many case study discussions with brands.

Transform 110

Transform Price Place Branding 110

Sprout Social

AUGUST 27, 2018

We’ve put together a list of nine hashtag tools, broken down by category, that will help you increase your social reach and brand awareness. — Complex (@Complex) June 2, 2017. The most obvious place to check out trending hashtags is the actual Twitter website because it has the most accurate information on the subject.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Hubspot Marketing

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns.

Branding 99

Branding Marketers Marketing Advertising 99