Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 64

PR Pharmaceutical Analytics SEO 64

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. — Your Creative People (@ycpideas) April 12, 2017. Build the Foundation.

Branding 77

Branding PR Social Media Marketing Promotion 77

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hubspot Marketing

DECEMBER 14, 2016

For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. For this reason, smaller brands tend to let these opportunities come and go without making the most of them. Seasonal events and celebrations present different opportunities for different business sectors.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. A look back at holiday 2017.

Retail 111

Retail Tentpole Shoppers PR 111

Hubspot Marketing

AUGUST 20, 2019

PR Newswire ). PR Newswire ). It surpassed Twitter in business users in 2017. 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media. Wednesday is the best day to post while Sundays show the least traffic. Sprout Social ). Twitter Statistics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Hubspot Marketing

AUGUST 30, 2022

Created for women by women, this podcast is an extension of the Clever Girl Finance brand, which is personal finance media and education platform in the U.S. Standout episodes: How to Get PR without a Publicist. In 2017, they expanded into the audio space by launching “Smart Money.”. Best For Beginners: Clever Girls Know.

Finance 28

Finance Real Estate Health Education 28

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. See how Fifty & Five racks 3.7M social messages annually. Friendemic.

Non-Profit 86

Non-Profit PR Social Media Marketing Retail 86

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Jeff Bullas

MARCH 7, 2023

So why do brands engage in guest posting? But what’s a brand’s real motivation to launch one stellar guest post after another? Sure, guest posting brings improvement across all three metrics, but what initially draws brands towards this technique? In May 2017, Google released a post about guest blogging.

SEO 171

SEO User-Generated PR Branding 171

Content Marketing Institute

FEBRUARY 7, 2018

But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. 6 billion unique site visits. Why we love it. How to make this strategy work.

Content Marketing 111

Content Marketing Customer Acquisition Marketers Marketing 111

Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

User-Generated 111

User-Generated PR Promotion Advertising 111

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO PR User-Generated 40

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. As far as the numbers go, vanity metrics look great on paper. Click To Tweet.

Non-Profit 108

Non-Profit PR Customer Journey Advertising 108

Hootsuite

MAY 6, 2020

It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. You should also audit brand compliance for existing accounts. Are your bio and profile picture on-brand? Intimidated by this fast-paced network? How to format links.

Marketers 145

Marketers Marketing Key Performance Indicator Analytics 145

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from. Take a look at the data and the numbers. Statista ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. That made me want to go into PR and special events. Otte: I love people!

Transform 105

Transform PR Marketers Marketing 105

Marketing Insider Group

NOVEMBER 16, 2019

Remember, people prefer to buy from brands they like, know, and trust. They’ll also use the official information supplied on the brand website. Beyond understanding your customers, this comes down to developing a positive brand culture that aligns with their values and beliefs.

Customer 111

Customer CMO Customer Journey Marketers 111

Search Engine Land

NOVEMBER 29, 2022

In 2017 alone, Google conducted more than 200,000 experiments that resulted in about 2,400 changes to Search. With E-A-T, Google is ultimately trying to adapt "thematic brand positioning" that marketers have used for centuries to establish brands in combination with messages in people's minds. No pure image PR.)

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Search Engine Land

MAY 18, 2023

Source: Attention Is All You Need , Vaswani et al, 2017) Simply put, a transformer takes an input and turns (i.e., Since LLMs are powered by writing, marketing or PR professionals – not programmers – may develop innovative ways to use the tools. You need to build your brand and get people to ask for you by name in search.

Transform 81

Transform Direct Mail PR User-Generated 81

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Increase brand awareness. Increase brand engagement. Download Here. Engagement metrics.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Sprout Social

JANUARY 18, 2017

Remember, it’s 2017 and this is the internet. Social provides the rare opportunity for brands to connect directly with their audiences. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. Who wants to spend their time doing that for every link?

Analytics 102

Analytics PR Influencer Marketing CMO 102

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Entertainment 73

Entertainment PR CMO Content Marketing 73

Rock Content

JANUARY 18, 2018

As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online. than it did in 2017.

SEO 49

SEO eBook PR Digital Marketing 49

Hubspot Marketing

FEBRUARY 21, 2019

In 2017, organizations providing online services (a.k.a. But cybersecurity is about more than just avoiding a PR nightmare. It encourages transparency and reduces friction as customers become advocates for your brand. Why You Should Care About Cybersecurity. Small to medium-sized businesses (SMBs) are especially at risk.

Non-Profit 111

Non-Profit PR Law Education 111

Marketing Insider Group

OCTOBER 16, 2021

Remember, people prefer to buy from brands they like, know, and trust. They’ll also use the official information supplied on the brand website. Beyond understanding your customers, this comes down to developing a positive brand culture that aligns with their values and beliefs.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Litmus

FEBRUARY 22, 2024

Through that, Justin asked me to appear on my first-ever conference panel on interactive email at Email Evolution Conference 2017. My company’s Communications/PR team loved it, and submitted me to speak at Litmus Live later that year with my first solo session, “Getting Started with Interactive Email.” I was storing.

Food 86

Food Transform PR Place 86

Moz

MAY 8, 2019

Shannon McGuirk: How to Supercharge Link Building with a Digital PR Newsroom. Shannon promises to teach us how to set up a “digital PR room.” Heather Physioc — Mastering Branded Search. This year Heather is going to be chatting us up on branded search. Link-building, anyone? Yeah, it’s still a thing.

Education 50

Education PR SEO Food 50

Moz

SEPTEMBER 10, 2020

In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! This might be low authority.

PR 59

PR SEO Fashion Advertising 59

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible.

SEO 145

SEO User-Generated Analytics Health 145

Exposure Ninja

JULY 13, 2022

This guide was originally written by Tim Cameron-Kitchen in 2017, and updated by Jess Percival in 2022. The Guardian clearly distinguishes between sponsored content, supported content, and content that is brought to readers by brands. Learn how digital PR can improve your SEO. They also include who the article was paid for by.

Price 52

Price PR User-Generated Advertisers 52

Moz

JANUARY 12, 2021

When we hit 2017, we saw more changes to the results every day than we ever had before. It's a 100-year-old publishing brand. Brand signals. But the other area I want to look at is what I talk about as brand signals. Brand can apply to a company or a person. Blue is really stable results. This is in blue.

SEO 59

SEO PR Branding Place 59

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. John Lee Dumas: …co-branding, John. It’s an amazing quality mic.

PR 74

PR SEO Place Promotion 74