Sprout Social

JANUARY 30, 2017

In this even newer world of social content promotion, you have to work with surgical touch. In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. Several brands create mini series, themed videos or even short movies, like Taco Bell recently produced. ForçaBarça !

Promotion 111

Promotion Branding Marketers Marketing 111

Hubspot Marketing

JULY 21, 2023

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? What is a product video?

Product 145

Product Promotion Food Influencer Marketing 145

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. This feature is essentially a branded calendar notification. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm. Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 144

Branding Transform Fashion Promotion 144

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 145

Fashion Branding Food B2C 145

Sprout Social

APRIL 18, 2017

When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index.

Branding 111

Branding Social Media Marketing Management Place 111

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media. How do you recover?

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Video also has the potential to improve brand recall and boost your website’s SEO.

Product 111

Product Content Marketing Marketers Marketing 111

Search Engine Land

OCTOBER 4, 2024

The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Most of the impact was on branded terms, indirectly impacting the reduction in PPC branded spend. 10, 2017, it had a shockingly quiet impact.

SEO 90

SEO Promotion Advertising Advertisers 90

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. But once you decide to become a writer, whether you're finishing a first novel or writing content for brands, you need to find a way to share your skills. What is Medium? Platform-enabled reader engagement.

Promotion 128

Promotion eCommerce SEO Affiliate Marketing 128

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

Branding 108

Branding Education Promotion Retail 108

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 134

Branding Health Advertising Advertisers 134

Sprout Social

AUGUST 7, 2018

Remember that users see promoted pins (we’ll come back to those) based on what they’ve liked and followed in the past. However in 2017, the platform announced the Pinterest Taste Graph. Switching your personal profile out for a Business account gives your brand image more credibility. Step 5: Consider Promoted Pins.

Branding 111

Branding Promotion Price Food 111

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 136

Branding Whitepaper Food Energy 136

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary?

Content Marketing 103

Content Marketing Branding Marketers Marketing 103

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Our lead scientist is responsible for the content from each experiment and I’m responsible for the promotion of each of those experiments.

Branding 111

Branding Inbound Marketing Content Marketing Social Media Marketing 111

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Sprout Social

APRIL 24, 2017

It takes a lot of commitment, strategy and planning to get your social media audiences to trust your brand. That’s why we’re providing five of the most essential social media best practices to get your brand closer to your reward: Jump to the Social Media Best Practices Infographic. Brands Doing Things on Social Media.

User-Generated 112

User-Generated Promotion Marketers Marketing 112

Sprout Social

MAY 3, 2017

We’ve never had more ways to promote a product. more likely to buy from a brand they follow on social media. Of course, being too promotional will also make your brand unattractive. The same Sprout Index found 46% of consumers unfollowed a brand due to too many promotional messages. Extra-soft.

PR 108

PR Influencer Marketing Promotion Management 108

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Hootsuite

JANUARY 13, 2020

If your brand uses Instagram for business , you’re probably already aware that Instagram Stories is an effective way to engage with young users. Stories’s interactive features—like polling, questions, and Instagram AR filters—are fun ways for brands to engage those users. Not sure how Instagram Stories can build your brand?

User-Generated 145

User-Generated Promotion Branding Customer 145

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. Who needs to be involved in the planning/promotion process? Tradeshows.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Hubspot Marketing

MAY 15, 2017

When you’re composing text for Facebook, it’s important to keep these data in mind -- especially if that’s who your brand is targeting. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. May 9, 2017. Posts with images, for example, see 2.3X Source: Buffer.

Copywriting 145

Copywriting Energy Food Promotion 145

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

Sprout Social

JANUARY 23, 2017

But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. A photo posted by Wahl Professional (USA) (@wahlpro) on Jan 17, 2017 at 5:43am PST. In order to promote the show, Netflix used the hashtag #ASOUE. What hashtag should you use?

Social Media Marketing 112

Social Media Marketing Entertainment Promotion Branding 112

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. Instead, let’s make sure you’re comfortable with how to engage and build your brand on social. In the past, customers had to go to great lengths to get ahold of the brand to be heard. What is Social Media Engagement?

User-Generated 111

User-Generated Promotion Communications Management 111

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145