Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. This feature is essentially a branded calendar notification. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

Sprout Social

NOVEMBER 21, 2016

Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience. Not sure which hashtag holiday makes sense for your brand? But which is the right one to use?

Promotion 111

Promotion Branding New Markets Product 111

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Of the top brands using Instagram, 60% use the same filter for all content. It’s still important to know your essential Twitter statistics in 2017. Facebook Statistics. Twitter Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

JANUARY 30, 2017

In this even newer world of social content promotion, you have to work with surgical touch. In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. Several brands create mini series, themed videos or even short movies, like Taco Bell recently produced. ForçaBarça !

Promotion 106

Promotion Branding Marketing Marketers 106

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

Branding 95

Branding Education Promotion Retail 95

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm. Let’s Talk.”

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 126

Branding Health Advertising Advertisers 126

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 127

Branding Transform Fashion Promotion 127

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 129

Branding Whitepaper Food Energy 129

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 63

Promotion Fashion User-Generated Entertainment 63

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Automobile 101

Automobile Marketing Marketers Social Media Marketing 101

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Branding 109

Branding Thought Leadership Whitepaper Energy 109

Search Engine Land

OCTOBER 4, 2024

The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Most of the impact was on branded terms, indirectly impacting the reduction in PPC branded spend. 10, 2017, it had a shockingly quiet impact.

SEO 90

SEO Promotion Advertising Advertisers 90

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Video also has the potential to improve brand recall and boost your website’s SEO.

Product 110

Product Content Marketing Marketing Marketers 110

Sprout Social

APRIL 18, 2017

When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index.

Branding 105

Branding Social Media Marketing Management Place 105

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Marketing Strategy Branding Energy 106

Sprout Social

AUGUST 7, 2018

Remember that users see promoted pins (we’ll come back to those) based on what they’ve liked and followed in the past. However in 2017, the platform announced the Pinterest Taste Graph. Switching your personal profile out for a Business account gives your brand image more credibility. Step 5: Consider Promoted Pins.

Branding 111

Branding Promotion Price Food 111

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media. How do you recover?

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO User-Generated PR 40

Econsultancy

MARCH 11, 2022

Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023. Since the baby milk scandal of 2008 (babies fell ill due to contaminated formula powder), Chinese consumer confidence in brands was rocked and has never really recovered.

Retail 75

Retail Shoppers Branding Transform 75

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 144

Fashion Branding Food B2C 144

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. ” Answer: Google.

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

SMA Marketing

JANUARY 25, 2024

This document helps to organize and plan the creation, publishing, and promotion of content in a strategic way. Content creators can ensure brand consistency and avoid last-minute rushes by having a precise schedule. Content Promotion Outline Search engine marketing and social marketing work differently.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 110

Branding B2C Logistics Content Marketing 110

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary?

Content Marketing 103

Content Marketing Branding Marketing Marketers 103

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. — Your Creative People (@ycpideas) April 12, 2017. Build the Foundation.

Branding 60

Branding PR Social Media Marketing Promotion 60

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e.,

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 122

User-Generated Price Retail Marketing 122

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. 2017: 17 link resolutions for 2017 by Julie Joyce.

Search Marketers 86

Search Marketers Marketing Marketers Advertising 86

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. Also, when sharing content on behalf of your brand, make sure your posting it as your brand, and not as yourself.

Real Estate 115

Real Estate Promotion User-Generated Analytics 115

Duct Tape Marketing

NOVEMBER 17, 2017

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Your Online Branding. Your online branding starts with visibility.

Branding 75

Branding Manufacturing Finance Education 75

illumin

JUNE 4, 2024

Another interactivity option is through branded experiences. The experiences let brands start a dialogue with customers, offering a variety of paths and engagement options (such as a voice-based car showroom ). The value of voice-activated advertising Voice-activated ads offer a lot of value and potential for brands.

Advertisers 110

Advertisers Advertising Place Branding 110

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 107

Influencer Marketing Branding Whitepaper Thought Leadership 107