Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. Customer care should be on the minds of most businesses entering 2017.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% from 2017. Sprout found that 66% of them say they are often the ones pushing company leaders to speak out on social issues.

Branding 106

Branding Social Media Marketing Education Digital Marketing 106

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Addressing Your 2017 Goals. Get started now.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It was shut down in 2017 after a decline in its user base.

Gen Z 129

Gen Z User-Generated Transform Social Media Marketing 129

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. This week’s #SproutChat will focus on Sprout Social’s CRM features.

CRM 70

CRM User-Generated Social Media Marketing Education 70

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. The notable success of influencer collaborations makes it a highly coveted marketing tactic in the digital age.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. First, make sure your SEO strategy is converting searchers into customers and brand advocates.

CMO 113

CMO SEO B2C Thought Leadership 113

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 103

Automobile Marketing Marketers Social Media Marketing 103

Sprout Social

JANUARY 13, 2017

Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry.

Social Media Marketing 56

Social Media Marketing Advertisers Advertising Branding 56

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. Keep reading to learn how you can limit brand safety risk on social.

Branding 126

Branding Health Advertisers Advertising 126

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Branding 95

Branding Education Promotion Retail 95

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 127

Branding Whitepaper Food Energy 127

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. CST to learn and share best practices about social media marketing and community building. February 1, 2017: Managing Social Media on the Go.

Social Media Marketing 51

Social Media Marketing Management Place Product 51

Sprout Social

MARCH 1, 2017

CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m.

Social Media Marketing 62

Social Media Marketing Market Trends Branding Marketing Strategy 62

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

Management 105

Management Branding Advertisers Advertising 105

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 105

Gen Z Branding Influencer Marketing Fashion 105

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? They sound like generic marketing messages that could be directed at anyone. — BC Startups (@BC_Startups) April 11, 2017. link] via @SproutSocial.

Branding 105

Branding Social Media Marketing Management Place 105

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 110

Product Content Marketing Marketing Marketers 110

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. — Your Creative People (@ycpideas) April 12, 2017.

Branding 60

Branding PR Social Media Marketing Promotion 60

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

User-Generated 120

User-Generated Retail Price Marketing 120

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. But for B2B companies, the idea of getting playful on social media can be daunting. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 97

Gen Z User-Generated Entertainment Millennials 97

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022?

Gen Z 145

Gen Z B2C Manufacturing Food 145

Duct Tape Marketing

NOVEMBER 17, 2017

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing. In this day and age, the best way to get noticed is online, especially through social media. There are a variety of ways social media can benefit businesses, but why LinkedIn? Your Online Branding.

Branding 74

Branding Manufacturing Finance Education 74

Search Engine Land

FEBRUARY 12, 2023

7 algorithm update 2017: Many webmasters and SEOs were noticing some significant changes in Google’s search rankings algorithm. Google’s ‘people also ask’ search feature officially gains dynamic loading 2017: Google’s people also ask feature gained a new way for searchers to explore topics in the desktop and mobile search results.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Social Media Marketing 145

Social Media Marketing Energy Analytics Management 145

Content Marketing Institute

MARCH 1, 2018

Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. In our space of social media marketing, we felt being definitive wasn’t merely pontificating about a new announcement from Google or commenting on how to use a new feature on Instagram. kalnerwilliams.

Branding 102

Branding Inbound Marketing Content Marketing Social Media Marketing 102

Rock Content

JANUARY 3, 2024

You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. Instead, tune in to market trends and, in this case, learn from the big mistakes made by big brands. Lightheartedness doesn’t always work.

Marketing 97

Marketing Marketers Retail Promotion 97

Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. Use this information to vet content creators and build lasting relationships with people that enhance and expand your brand. Where to find the right content creators for your brand. What content creators want from brand partnerships. Who is she?

Branding 79

Branding Finance Food Management 79

Sprout Social

JANUARY 23, 2017

But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. At their most fundamental level, hashtags are a way of organizing content across social media. Your social media marketing efforts should have a purpose.

Social Media Marketing 111

Social Media Marketing Entertainment Promotion Branding 111

Buffer Marketing

JUNE 6, 2024

In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. Thus, it's important to post social proof on your profile.   Below is an example of social proof from My Bright Journal.

User-Generated 103

User-Generated Social Media Marketing Promotion Communications 103

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer? They tell us those user-generated posts get 7 times more engagement than a typical post from a brand.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing Promotion 134

Search Engine Land

FEBRUARY 13, 2023

Google featured snippets now often followed by the ‘people also ask’ box 2017: People also ask got more frequent and prominent placement in Google. Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 142

Gen Z Millennials User-Generated Advertisers 142

Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Businesses realized the importance being present on Instagram and brands want to get every drop out of their posts. Several social media marketers know when and how to post to Instagram, and even who to target.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Sprout Social

SEPTEMBER 29, 2020

Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Snapchat also tends to work best with direct to consumer brands who can use the app to drive traffic to an ecommerce website or app.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139