Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017. Will Twitter launch new features to re–engage users?

CRM 70

CRM User-Generated Social Media Marketing Education 70

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding User-Generated Transform Email Marketing 52

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 105

Management Branding Advertisers Advertising 105

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 105

Gen Z Branding Influencer Marketing Fashion 105

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 126

Branding Health Advertisers Advertising 126

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 121

User-Generated Price Retail Marketers 121

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016.

Advertising 91

Advertising Advertisers Transform User-Generated 91

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media. How do you recover?

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 80

User-Generated Marketers Marketing Advertising 80

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. So, what do these statistics tell us?

SEO 135

SEO User-Generated Copywriting Health 135

Rock Content

DECEMBER 18, 2023

Pricing: starts free With AI image generation becoming mainstream, the notion of an ideal visual representation has transcended to new levels. For Canva, the year 2022 marked a significant milestone as they introduced their very own AI-powered image-generating application within the Canva platform: Magic Media.

Transform 97

Transform Price User-Generated CRM 97

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. of its US user base to be exact.

Gen Z 97

Gen Z User-Generated Entertainment Millennials 97

Search Engine Land

JANUARY 8, 2023

In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 142

Gen Z Millennials User-Generated Advertising 142

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Conversations about generations often focus on differences instead of similarities.” In 2017, 19.8 In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Adobe Experience Cloud Blog

JULY 2, 2018

Drip campaigns—an automated set of emails that are sent out based on specific timelines or user actions—are useful because they allow you to target your customers with the messages they need to hear when they need to hear them. Ideas for retargeting campaigns: Send a follow-up email to leads who have downloaded a free lead generation item.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e.,

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

JANUARY 31, 2023

Bing Ads rolls out multiuser access with single sign-on 2018: Multi-User Access allowed users to have one email and password to access all of the Bing Ads accounts they manage. Google wins ‘right to be forgotten’ case in Japanese high court 2017: Japan’s high court ruled that search results are a form of speech entitled to protection.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketers 87

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. of YouTube users are from the United States. billion views.

Video Marketing 144

Video Marketing Millennials Gen Z Entertainment 144

Hubspot Marketing

APRIL 19, 2023

Brands, particularly brands that relied on influencer marketing, began leveraging Coachella as a pivotal part of their business strategies. Instagram is now letting users put up to five links in their bio. Influencer culture and "festival fashion" became nearly synonymous with the event.

Influencer Marketing 103

Influencer Marketing Fashion User-Generated Branding 103

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Yet, one assured method exists to generate lots of buzz about your business and advertising. People notice marketing mistakes right along, discussing and criticizing brands for them. Give users a reason to choose you.

Copywriting 66

Copywriting Advertisers Advertising User-Generated 66

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO User-Generated PR 40

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Sephora app allows users to take a selfie & see how they look with Sephora makeup, says @joderama.

Branding 108

Branding Content Marketing User-Generated Communications 108

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Brands can now buy Walmart sponsored search ads via API partners. 4 ways data analysis can help you generate new ideas and optimize your content.

Search Marketers 86

Search Marketers Marketers Marketing Advertisers 86

Search Engine Land

MARCH 1, 2023

Google makes it easier to search for programming languages answers 2017: Google could now handle queries containing sequences of 2–3 special characters. AdWords Expanded Text Ads could get even longer with second description line test 2017: A new test doubled the number of characters available in text ad descriptions.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Google featured snippets now often followed by the ‘people also ask’ box 2017: People also ask got more frequent and prominent placement in Google. Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. This environment leads to a wealth of wisdom that builds your brand’s credibility.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Microsoft Advertising blocks 1.6

Search Marketers 76

Search Marketers Marketers Marketing User-Generated 76

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. So why bring them up now? Being on Instagram at all is crucial at a time like this.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. These allow you to showcase your brand or product(s) through a photo.

Branding 89

Branding User-Generated Marketers Marketing 89

Buffer Marketing

JUNE 6, 2024

I knew that people would pay attention to peer recommendations, but I couldn’t have predicted that those posts would get 6x higher user engagement than usual. Source: @my.bright.journal After collaborating with three influencers, we started receiving feedback from other users.   Here are several ways to do it right.

User-Generated 104

User-Generated Social Media Marketing Promotion Communications 104

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. This year, I’d love to see two things: First, where is generative AI being used in your stack? Idea generation? And everybody in martech and marketing operations looks forward to the annual Stackie Awards.

B2C 74

B2C User-Generated Customer Journey Education 74