Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.

Transform 117

Transform Thought Leadership Marketing Marketers 117

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. ” CMO 3.0. Proof that goal completion is a more important metric for the future CMO than impressions?

CMO 103

CMO Branding Thought Leadership Marketing 103

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. At that time, it was accepted that CMOs would outspend CIOs on technology. Marketers today are often confounded by these cataclysmic shifts in the landscape they operate.

User-Generated 106

User-Generated Transform Analytics CMO 106

Content Marketing Institute

AUGUST 24, 2018

Every two weeks, Jason interviews marketing professionals and creates a show, as the description says, with “no fluff or frills, just real marketers talking about what matters most.”. Guests such as Seth Godin, Tamsen Webster, and LinkedIn CMO Shannon Brayton attracted the most attention. The Sophisticated Marketer Quarterly.

Entertainment 92

Entertainment Thought Leadership CMO Marketing 92

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Our marketing team has a meetings goal that goes into the sales pipeline, and those are driven directly from our program.” ” Read next: Looking back at a long, strange year in digital marketing. A long time coming, now maturing.

Transform 143

Transform Retail Millennials Marketing 143

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Adobe Experience Cloud Blog

MARCH 13, 2017

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader? In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),

Transform 126

Transform Thought Leadership CMO Marketing 126

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. By 2017, mobile had become the dominant source of web traffic worldwide at 50.3%— a segment that expanded last year , reaching 52.2%. Seriously, these things keep us up at night. One that you can really, you know… build a campaign with.

Finance 145

Finance CMO Real Estate User-Generated 145

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketing 111

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. In June 2017, the team quietly celebrated. In November 2017, the content marketing director was called into the CMO’s office. Why,” the CMO wanted to know, “are there no real results from the thought leadership content ?”. Sound familiar?

Content Marketing 83

Content Marketing CMO Thought Leadership Marketing 83

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO PR User-Generated 40

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Hubspot Marketing

NOVEMBER 16, 2017

This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online. It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Set Up

MARCH 19, 2024

One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Karen gave me a chance early in my career, helped me learn both marketing and leadership, and stayed involved with me as a mentor for nearly two decades. Grinstead: I was lucky enough to have many, many strong mentors.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

DECEMBER 28, 2023

In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. Remote workers who combine work with travel are called digital nomads , and they can be found working today all over the world.

Energy 109

Energy Food Entertainment Logistics 109

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. When it comes to data analysis, marketers use AI to analyze customer data and understand user behavior. It brings its own set of challenges.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Hubspot Marketing

FEBRUARY 12, 2020

This was no different before Valentine's Day 2017 when they created an "Adult Meal" alternative with a similar box shape to McDonalds' kids' meal. We want to start making digital and social a significantly greater priority for us," she said. Adults Meal" - Burger King. In the ad, Burger King explains that Kids' Meals are for kids.

Marketing 145

Marketing Marketers Health Promotion 145

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. Every B2B company is investing in content marketing right now. January 2017–June 2018. Organic Growth Highlights.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 of revenue. of overall company revenue, down from 11% in 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52