Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. Did it happen? Click To Tweet.

Transform 99

Transform Management New Markets Manufacturing 99

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

JANUARY 31, 2017

2017 Marketing Benchmark Report–North America . T here are more than 3,800 companies offering marketing software, according to Scott Brinker at Chief Marketing Technologist –at least until he updates his Marketing Technology Landscape Supergraphic for 2017!

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Hubspot Marketing

NOVEMBER 16, 2022

Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. A CRM that integrates with a project management tool can empower each team member to become a better, more data-driven marketer.

Product 106

Product CMO CRM Management 106

Martech

AUGUST 19, 2022

When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Organizational skills.

CMO 110

CMO Retail Management Analytics 110

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Allocadia’s Marketing Performance Management benchmarking research uncovered that 83% of the best-performing companies, those expecting bigger budgets and revenue growth, “often or always” align marketing performance goals to their company’s objectives. of company revenue in 2016) to 11.3% Think About Different Layers of Measurement.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Many of us are already chin-deep in 2017 planning and can barely think about the rest of this calendar year. Today, you have the tools to show yourself, your manager, your CMO, and your CEO how what you’re doing actually impacts your business. Touché, my international marketers, touché. This time of year is rough for marketers.

Thought Leadership 134

Thought Leadership Direct Mail Food CMO 134

Adobe Experience Cloud Blog

OCTOBER 17, 2012

There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform. Every other department in an organization has its own and Gartner has famously proclaimed that by 2017 the CMO is going to spend more on technology than the CIO.

CMO 101

CMO Inbound Marketing Marketing Marketers 101

Adobe Experience Cloud Blog

JANUARY 6, 2014

When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.”. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. 2 in Marketing Automation, #29 in the Overall Contest.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Marketing Insider Group

AUGUST 11, 2015

Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. They must foresee and manage the experience these buyers have with their brand, from first interaction to closed deal, and retention beyond.

CMO 107

CMO Marketing Marketers Place 107

Adobe Experience Cloud Blog

MARCH 23, 2018

Not only that, Deloitte found that 27% of surveyed CMOs said their role is primarily responsible for growth strategies and revenue generation, above the CEO (21%). The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

MARCH 7, 2017

This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017. Need some tips for embedding metrics within a performance management strategy? See you in San Francisco, April 23-26 for Marketing Nation Summit 2017 !

Transform 117

Transform Thought Leadership Marketing Marketers 117

Adobe Experience Cloud Blog

MARCH 13, 2017

Bryan Kramer , President and CEO of Pure Matters, will share practical tools you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race in his session, Human to Human: #H2H: Learn to Speak Human, Share Human, and Market Human. Are you a future-ready marketing leader?

Transform 126

Transform Thought Leadership CMO Marketing 126

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. By 2017, mobile had become the dominant source of web traffic worldwide at 50.3%— a segment that expanded last year , reaching 52.2%. Seriously, these things keep us up at night. One that you can really, you know… build a campaign with.

Finance 145

Finance CMO Real Estate User-Generated 145

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. September’s fast approaching, bringing us closer to that time of year again. CaseyNeistat.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Martech

FEBRUARY 22, 2024

MarTech published this article , which calls out CDP as “marketer-managed.” 2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. At that time, it was accepted that CMOs would outspend CIOs on technology. My how things have changed.

User-Generated 106

User-Generated Transform Analytics CMO 106

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 112

Customer B2C Transform Retail 112

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal. Source: [link].

Customer 111

Customer CMO Customer Journey Marketing 111

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. In June 2017, the team quietly celebrated. The team now spent 50% of their time working in the technology, managing digital assets, addressing the new configurations, looking at personalization features, and trying to integrate enterprise analytics. Sound familiar?

Content Marketing 83

Content Marketing CMO Thought Leadership Marketing 83

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. Today, he’s the senior manager of brand strategy. Content is never just content. content team’s work is viewed as a strategic player in the whole brand.

Real Estate 84

Real Estate Content Marketing Whitepaper Transform 84

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 107

Analytics Finance CMO Advertising 107

Rock Content

APRIL 12, 2018

Following our formal announcement , we’d like to send our congratulations to Mary Ward , who has been promoted from ion interactive General Manager to Chief Marketing Officer of ScribbleLive. Mary will make her first official appearance as ScribbleLive CMO at this week’s Oracle Modern CX Conference in Chicago.

CMO 40

CMO Promotion Management Customer 40

Adobe Experience Cloud Blog

JANUARY 6, 2014

When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.”. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. 2 in Marketing Automation, #29 in the Overall Contest.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 81

Customer CMO Non-Profit Customer Journey 81

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

JANUARY 18, 2017

Being a social media manager means you have to be willing to take on the challenges of the technical space. Appending additional UTM parameters can help you drill down to as many variables as your heart (Or CMO) desires. Remember, it’s 2017 and this is the internet. We understand why. Also, they are long and ugly.

Analytics 102

Analytics PR Influencer Marketing CMO 102

Search Engine Land

FEBRUARY 6, 2023

Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection. YP Wants To Compete Directly With Google And Yelp In Local 2014: New CMO planned to focus on personalization, more content depth and multi-platform experiences.

Search Marketers 77

Search Marketers SEO Marketing Marketers 77

Hubspot Marketing

DECEMBER 11, 2023

Deloitte Insights found that 42% of high-growth companies rely on marketing for their most creative ideas : “While creative ideas can come from any of these sources, the CMO is sometimes best positioned to be the champion of identifying and activating these ideas across the enterprise.” It brings its own set of challenges.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Farrow: I am lucky to have quite a few people who helped me.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

DECEMBER 28, 2023

In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. Image Source I became a digital nomad in 2017, and at first, I was drawn into the lifestyle for the opportunity to travel.

Energy 109

Energy Food Entertainment Logistics 109

Neil Patel

FEBRUARY 4, 2021

Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers. Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. Meet our Co-Founders: Neil Patel and Mike Kamo.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Duct Tape Marketing

NOVEMBER 3, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. Alice started back in 2017. My dad was an entrepreneur and I started my first company but really struggled with cash flow management.

Retail 95

Retail Manufacturing Education CMO 95

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Content Marketing Institute

AUGUST 14, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing. Rome , manager, marketing, American Industrial Hygiene Association. Tim Hayden , president and co-managing partner, Brain + Trust Partners. Seriously, who remembers what 2017 was the “year of”? ahaval #CMWorld Click To Tweet.

Content Marketing 108

Content Marketing Marketing Marketers Education 108

Marketing Insider Group

DECEMBER 7, 2020

When she was promoted to CMO of commercial real estate firm Jones, Lang, and LaSalle (JLL), Jill made it a point to build marketing communications as a strategic function. In October 2017, they released a new content hub called Ambitious. You do not even have to be the CEO or even part of the management team.

Real Estate 135

Real Estate Transform CMO Promotion 135

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% However, Facebook has managed to retain a few million more DAUs in this region than those recorded before the pandemic hit (305 million in Q1 2020). ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52