The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. Innovation Always. I’ll see you in San Francisco.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? To do this, they know it’s not just about the right technology—it’s also about people.

CMO 134

CMO Thought Leadership Marketing Marketers 134

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketing Marketers 130

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. In June 2017, the team quietly celebrated. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In November 2017, the content marketing director was called into the CMO’s office.

Content Marketing 83

Content Marketing CMO Thought Leadership Marketing 83

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. ” Marketing budgets now equate to just 6.4% of revenue. year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52