Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal. Source: [link].

Customer 111

Customer CMO Customer Journey Marketing 111

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO PR User-Generated 40

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Lastly, never miss a moment!

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Sprout Social

JANUARY 18, 2017

Appending additional UTM parameters can help you drill down to as many variables as your heart (Or CMO) desires. Remember, it’s 2017 and this is the internet. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. Enter UTM URL builders.

Analytics 102

Analytics PR Influencer Marketing CMO 102

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. billion impressions on social channels and nearly one billion video views on digital and social platforms in 2017. The 40-person team handles: Social media. Videos for the brand website and social channels.

Entertainment 73

Entertainment PR CMO Content Marketing 73