2017 CMO Transform 
Martech
JANUARY 16, 2025
AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. But this growing reliance on automation could come with serious risks.
Marketing Insider Group
NOVEMBER 6, 2017
Facilitating transformation initiatives – which entails guiding and empowering teams. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […]. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group.
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Adobe Experience Cloud Blog
MARCH 24, 2017
That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. , my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with.
The CMO Survey
SEPTEMBER 14, 2021
In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% in the next year.
Adobe Experience Cloud Blog
JANUARY 31, 2017
So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America .
The CMO Survey
FEBRUARY 21, 2020
The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%
Adobe Experience Cloud Blog
MARCH 7, 2017
I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017.
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