Marketing Insider Group

MARCH 2, 2017

Content marketing is quickly becoming a game changer in the field of marketing. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. This fosters loyalty and trust with them, ensuring the growth of their business.

Market Trends 105

Market Trends Content Marketing Marketing Marketers 105

Martech

MARCH 10, 2025

And how should marketers respond? A study by the Pew Research Center as far back as 2017 highlights that information overload is a significant factor contributing to this trend. As people are bombarded with vast amounts of information online, they often struggle to focus on any single piece of content for an extended period.

User-Generated 113

User-Generated Marketing Marketers Analytics 113

Marketing Insider Group

JULY 12, 2017

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing 104

Content Marketing Marketing Marketers 104

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketing Marketers 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. 2017 will be about marketers understanding how to work with search engines to deliver the content users really want. Keywords Rely on “User Intent”.

Logistics 134

Logistics Thought Leadership SEO Communications 134

Hubspot Marketing

APRIL 30, 2019

The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Additionally, if we.

Content Marketing 145

Content Marketing Marketing Marketers Marketing Strategy 145

Marketing Insider Group

JANUARY 3, 2018

At the end of 2017, we were not merely discussing what the future of marketing will be like. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. We were living it.

Market Trends 111

Market Trends Marketing Marketers Branding 111

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing 107

Event Marketing Whitepaper eBook Marketing 107

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Marketing Insider Group

MARCH 2, 2017

It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis.

Content Marketing 110

Content Marketing Marketing Marketers 110

Marketing Insider Group

FEBRUARY 6, 2017

How can modern marketers expect to keep up? The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. The secret is to embrace the […].

Social Media Marketing 111

Social Media Marketing Marketing Marketers Content Marketing 111

Hubspot Marketing

NOVEMBER 26, 2024

Aja Frost, who started on the Blog team in 2017 (back when "SEO strategy" was based on our own personal whims that day), knows Google's value better than anyone. For so long, we have all just oriented toward Google, and reverse-engineering the Google algorithm has, in many ways, stifled innovation in content marketing and SEO."

SEO 122

SEO Marketing Marketers Content Marketing 122

Marketing Insider Group

OCTOBER 11, 2016

The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […].

Marketing Plan 111

Marketing Plan Marketing Marketers Content Marketing 111

Marketing Insider Group

OCTOBER 12, 2016

The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […].

Marketing 111

Marketing Marketers Analytics Content Marketing 111

Marketing Insider Group

NOVEMBER 6, 2017

And, continuing to push for a better alignment of marketing with overall business strategy. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group.

CMO 107

CMO Transform Marketing Marketers 107

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

Digital Marketing 98

Digital Marketing User-Generated Marketing Marketers 98

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Marketing Insider Group

DECEMBER 20, 2017

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Email Marketing 110

Email Marketing Marketing Strategy Marketing Marketers 110

Adobe Experience Cloud Blog

MARCH 17, 2017

Attend a session on content! Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. As your technology stack (and hopefully budget) grows, so are the increasing offerings that marketers have.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Content Marketing 110

Content Marketing Marketing Plan Marketing Marketers 110

Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

Content Marketing 55

Content Marketing Influencer Marketing Marketing Marketers 55

Content Marketing Institute

DECEMBER 28, 2017

When marketers come up against frustrations, for example, Robert has a way of reframing their situations in such a way that new opportunities – for the individual and for the company – emerge. October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Are you in?

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Marketing Insider Group

DECEMBER 14, 2016

As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex.

Content Marketing 111

Content Marketing Marketing Marketers 111

Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".

Content Marketing 110

Content Marketing B2C Marketing Marketers 110

Content Marketing Institute

DECEMBER 26, 2017

@aweb44 How about customizing some of that creatively snarky content for women?@b_montchal Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). HANDPICKED RELATED CONTENT: 5 Steps to Improving Subscriber Data for More Personalized Emails. Whether you wanted it or not, Andrew Davis ( August 2017 ).

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Adobe Experience Cloud Blog

APRIL 27, 2017

Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. Content Marketing Pillars.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Content Marketing Institute

NOVEMBER 11, 2017

In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. 05:25): Welcome to Episode 208: Recorded live on November 5, 2017 (Running time: 1:05:08). (06:45): 31:15): Content marketing in crisis. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 106

Content Marketing Thought Leadership Marketing Marketers 106

Marketing Insider Group

DECEMBER 14, 2017

The best way to sell in 2017 is to stop selling. The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. [Editor’s Note: A version of this article appeared previously at Technical.ly Stop pushing your product or service on people.

Content Marketing 109

Content Marketing Marketing Marketers Product 109

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): 09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Content love from our sponsor: Ahrefs ( 11:40 ). Source: The Verge ). (30:40):

Content Marketing 110

Content Marketing Millennials Marketing Marketers 110

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 111

Content Marketing Marketing Marketers Food 111