Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’

Event Marketing 107

Event Marketing Whitepaper eBook Marketers 107

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Evolving expectations are the only true constant in marketing.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Your event speakers are your lifeblood.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Marketing Insider Group

SEPTEMBER 11, 2018

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success.

Event Marketing 98

Event Marketing Content Marketing Marketing Strategy Marketing 98

Rock Content

FEBRUARY 1, 2017

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentation with formats, etc.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Why not make it a priority for marketing yourself?

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face.

Thought Leadership 131

Thought Leadership CRM Transform Marketers 131