Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. HANDPICKED RELATED CONTENT: The Art of the Cart: How Retail Brands Can Cash in on Content Marketing. scuba diving in the Bahamas).

Branding 111

Branding Shipping Price Food 111

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. CMWorld Click To Tweet.

Communications 104

Communications Content Marketing Product Management 104

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Confused About Agile Marketing? Register today. .

Branding 111

Branding Inbound Marketing Content Marketing Social Media Marketing 111

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. New Tech Friends on the Marketing Block.

Management 111

Management Content Marketing Education Product 111

Content Marketing Institute

DECEMBER 17, 2018

Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Minority consumer markets are growing faster than white consumer market, says @universityofga #research. Grow with Google launched in October 2017.

Non-Profit 111

Non-Profit Education Marketers Marketing 111

Businesses Grow

NOVEMBER 6, 2023

In his most recent role, Sison was responsible for leading the global marketing excellence team with the goal of reimagining and driving the J&J worldwide marketing capability agenda, including the development of the New Modern Marketing Playbook: The Next Generation of Brand Building.

Global Marketing 124

Global Marketing Marketers Marketing Communications 124

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. Example: Let’s say you work for a workflow software company, and you want more content marketing teams using your platform.

Content Marketing 104

Content Marketing Communications SEO Management 104

Content Marketing Institute

OCTOBER 4, 2018

HANDPICKED RELATED CONTENT: How to Plan a Year’s Worth of Content With One Original Research Survey. Put data-based content into your strategy. Lisa Murton Beets, research director of the Content Marketing Institute, says research-backed content requires a commitment.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),

Transform 126

Transform Thought Leadership CMO Marketers 126

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. One successful but often overlooked approach is publishing original research. In other words, research as content marketing.

User-Generated 110

User-Generated Food Entertainment Retail 110

Hubspot Marketing

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

Marketers 145

Marketers Marketing SEO CRM 145

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Partner with a Marketing Agency.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 121

User-Generated Marketers Marketing Copywriting 121

Spiralytics

SEPTEMBER 26, 2024

The proliferation of deepfakes Deepfakes started appearing in 2017. The global market value for AI-generated deepfakes will reach USD 79.1 The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Enter third-party review websites. Click To Tweet.

Law 111

Law B2C Content Marketing Market Research 111

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 108

Content Marketing Transform Marketers Marketing 108

Spiralytics

SEPTEMBER 26, 2024

The proliferation of deepfakes Deepfakes started appearing in 2017. The global market value for AI-generated deepfakes will reach USD 79.1 The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023—a staggering 550% increase since 2019.

Entertainment 52

Entertainment User-Generated Global Marketing Market Research 52