Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Influencer Marketing 111

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 111

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Rock Content

AUGUST 31, 2017

Content marketing strategy is certainly an ongoing and evolving project. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period. When we see our goals, tactics and ultimately the outcomes, it helps us be more successful content marketers.

Marketing Strategy 69

Marketing Strategy Content Marketing Marketing Marketers 69

Content Marketing Institute

FEBRUARY 14, 2018

When Hursh joined the team, the library used some social media platforms but had no overarching content marketing strategy for them. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Storytelling through content marketing and audience personas. “We

Fashion 110

Fashion Promotion Content Marketing Email Marketing 110

Marketing Insider Group

JULY 28, 2020

But advertising spend isn’t a clear indicator of all marketing initiatives. Advertising spend really has little to do with content marketing. Content marketing is the focus of most growth mindset companies. However, tech companies embrace content marketing. Marketing Automation.

CMO 144

CMO Manufacturing Outbound Marketing Retail 144

Buffer Marketing

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

User-Generated 132

User-Generated Retail Price Marketing 132

Hubspot Marketing

DECEMBER 14, 2016

It will enable you to better organize the timing and frequency of content release, and keep your messaging consistent by serving as a home for all of your campaign assets and communications. Check out these content marketing planning templates to get started. Step #5: Report and remain agile. Getting Started.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Rock Content

AUGUST 15, 2017

I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Then I started thinking about how many of my clients, and also I, would want to integrate native LinkedIn video into our content marketing strategies. How to do video on LinkedIn. We’ve been there!

Content Marketing 66

Content Marketing Marketing Marketers Marketing Strategy 66

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Make the first conversation matter.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

SMA Marketing

JANUARY 25, 2024

A content marketing calendar is vital for any business with a content marketing agency. This document helps to organize and plan the creation, publishing, and promotion of content in a strategic way. Content creators can ensure brand consistency and avoid last-minute rushes by having a precise schedule.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. Example: Let’s say you work for a workflow software company, and you want more content marketing teams using your platform.

Content Marketing 104

Content Marketing Communications SEO Management 104

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Analytics 111

Analytics Marketing Marketers Transform 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

User-Generated 112

User-Generated Promotion Thought Leadership Millennials 112

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Content Marketing 111

Content Marketing Price Fashion Entertainment 111

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals.

Content Marketing 75

Content Marketing Analytics eBook Marketing 75

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Other content was complete stories.

Energy 111

Energy Price Transform User-Generated 111

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Yours in Content, . Now let’s go back to our marketing fundamentals again.

CMO 111

CMO Marketing Marketers Education 111

Duct Tape Marketing

NOVEMBER 13, 2014

The Multi-channel Marketing Arms Race. According to Gartner , 50% of tech spending outside of IT comes from marketing, and this number is expected to rise to 80% by 2017. At the same time, it will decrease your dependency on any single marketing channel, and lay the groundwork for a healthy and wealthy marketing future.

Retail 78

Retail Shipping CMO Social Media Marketing 78

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Martech

APRIL 26, 2022

ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. Content writers and designers: Develop display ads, white papers, case studies, landing pages, and personalized assets for 1:Few and 1:1 campaigns. Marketing specialists have a 19.8%

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

Hubspot Marketing

NOVEMBER 16, 2017

And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. Want better search engine optimization? More organic traffic?

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Rock Content

SEPTEMBER 19, 2016

The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines.

Direct Mail 45

Direct Mail Customer Journey Marketing Plan SEO 45

Neil Patel

FEBRUARY 16, 2021

If you already have Google Analytics and Search Console, click here to skip ahead to Step 3: Create a content marketing strategy. Step 3: Create a Content Marketing Strategy. It’s for your own benefit to have a written content marketing strategy that’s focused on search results. But first, let’s get set up.

SEO 141

SEO Analytics User-Generated eCommerce 141

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Some of the main ways businesses use Twitter include: Sharing information and content. Our Q2 2017 Index found that responsiveness is the No. What Makes Twitter Different. Start your own.

Marketing Strategy 111

Marketing Strategy Marketing Marketers User-Generated 111

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. Video Content Marketing Stats on Ad Spending 66. In 2020, about 24% of marketers tried video marketing for the first time. Social Media Video Stats for Instagram 53.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

SMA Marketing

JANUARY 25, 2024

A content marketing calendar is vital for any business with a content marketing agency. This document helps to organize and plan the creation, publishing, and promotion of content in a strategic way. Content creators can ensure brand consistency and avoid last-minute rushes by having a precise schedule.

Promotion 52

Promotion Content Marketing Communications Marketing Plan 52

Neil Patel

FEBRUARY 4, 2021

The content was valuable, but many business owners didn’t have time or the right talent on their teams to implement all the advice Neil provided. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Neil Patel Digital India Marketing Services.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, when marketers sponsor content from a trusted publisher, they see a 50% higher brand lift than marketers who make their own content. As branded and sponsored content gains steam, research continues to show that marketing your product with quality content can be incredibly effective.

Food 106

Food Fashion Advertising Advertisers 106

SocialPilot

DECEMBER 8, 2023

Campaign Concept: The campaign by Budweiser in 2017 was called ‘Wise Men Don’t Drink and Drive,’ and it discouraged people from driving under the influence of alcohol. For holiday marketing ideas, creating special offers and experiences suitable to the festive theme goes a long way.

Non-Profit 80

Non-Profit Retail Marketing Marketers 80

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145