Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Thought leadership #content doesn’t need to be white papers & webinars. REI (@REI) November 24, 2017. Define your verbal strategy. Think interactive too.

Whitepaper 112

Whitepaper Content Marketing Thought Leadership Transform 112

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? 6 billion unique site visits.

Content Marketing 111

Content Marketing Customer Acquisition Marketing Marketers 111

Hubspot Marketing

JULY 22, 2024

Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone.

Branding 116

Branding User-Generated PR Law 116

Hubspot Marketing

DECEMBER 14, 2016

When will they be most willing to share the content or engage with the campaign? You should consider all marketing platforms -- email, social, PR, blogging, SEO -- when planning your seasonal content campaign, as incorporating different platforms in your campaign allows for an effective content flow, increased reach, and increased engagement.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search.

PR 111

PR User-Generated SEO Manufacturing 111

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Sprout Social

JUNE 24, 2019

Project Bionic is a comprehensive social media marketing agency that helps its clients reach their KPIs faster, share their stories more effectively and earn more customers who care about their brands. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. MBT Marketing.

Non-Profit 89

Non-Profit PR Social Media Marketing Retail 89

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. But as your testing gets better so will your content and its performance.

Non-Profit 109

Non-Profit PR Customer Journey Advertisers 109

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing. Well, guess what? Why this works.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Search Engine Land

MARCH 10, 2023

Often 80% of the actual SEO work is about content and social tasks. Content SEO usually gets labeled as content marketing or simply publishing and assigned (wrongly) to other teams completely while social SEO is not (just) about social media really but rather about social relations with people who will likely link to you: Website owners.

SEO 96

SEO Real Estate PR Customer Journey 96

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Katie Derrick, content marketer, Anglo Liners. Grab some toys.

Transform 112

Transform Digital Marketing Communications Copywriting 112

Content Marketing Institute

FEBRUARY 4, 2019

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Online marketers debate its value toward your rankings. In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. Image source: [link].

Customer 111

Customer CMO Marketing Customer Journey 111

Rock Content

JANUARY 18, 2018

As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Few terms were repeated more often in 2017 than ‘fake news.’

SEO 49

SEO eBook PR Digital Marketing 49

Sprout Social

JANUARY 2, 2019

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Moz

MAY 8, 2019

Shannon McGuirk: How to Supercharge Link Building with a Digital PR Newsroom. Shannon promises to teach us how to set up a “digital PR room.” So when I hear about a session titled, “Keyword's Aren't Enough: How to Uncover Content Ideas Worth Chasing,” it’s eye-catching. Link-building, anyone? Yeah, it’s still a thing.

Education 50

Education PR SEO Food 50

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Exposure Ninja

JULY 13, 2022

This guide was originally written by Tim Cameron-Kitchen in 2017, and updated by Jess Percival in 2022. Newspapers and news sites have a reputation for being trustworthy sources of information, but marketers can buy a portion of that trustworthiness and use it to achieve their business goals. If it was a success, great!

Price 52

Price PR User-Generated Advertisers 52

Neil Patel

JANUARY 15, 2021

Here are my top pages from May 14th to June 14th 2017: The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it. Deirdre Breakenridge is one of the experts featured in the post above about PR. To submit your link, click on the [edit] text beside Digital content marketing.

SEO 145

SEO User-Generated Health Analytics 145

Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Expect to be strong: Repurposing or repackaging of old but successful content marketing campaigns is a big one. Joakim Ditlev , founder, Content Marketing DK.

Content Marketing 108

Content Marketing Marketing Marketers Education 108

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. told the story on his Dale Jr.

Entertainment 75

Entertainment PR CMO Content Marketing 75

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Let’s assume your page content sells blue denim jeans. That means if you want to rank well, your site needs to perform well on mobile.

SEO 145

SEO User-Generated Analytics Health 145