Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 69

Real Estate Content Marketing Whitepaper Transform 69

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

JUNE 23, 2014

So why is it that only 28% of marketers are able to measure the ROI of their content marketing? Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Animalz blog

DECEMBER 14, 2023

But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. They also reinforce Amplitude’s stature as an industry vanguard; each piece positions the company as a thought leader and innovator. Substack is a publishing platform founded in 2017.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. Should you be putting out more video content ? Choosing the right channels for content delivery is important.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. And only 11% expressed extreme confidence in 2018. But the stakes are high, and the direction is clear.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. And if you’re not continually learning as a marketer, you will soon become obsolete. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Content Marketing Institute

DECEMBER 5, 2017

After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate.

Education 106

Education Marketing Strategy Branding Energy 106

Rock Content

AUGUST 15, 2017

I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Then I started thinking about how many of my clients, and also I, would want to integrate native LinkedIn video into our content marketing strategies. How to do video on LinkedIn. We’ve been there!

Content Marketing 66

Content Marketing Marketing Marketers Marketing Strategy 66

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

FEBRUARY 27, 2017

We surveyed 200 marketing, creative, and IT professionals about connectivity. In this blog, I’ll share key insights from our 2017 Connectivity Report and how it impacts marketing teams: People Connect to Satisfy Human Needs. We also conducted one-on-one interviews with 21 participants.

Thought Leadership 117

Thought Leadership Marketing Marketers Management 117

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. As a content marketer, you’re paid to write those posts. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z 128

Gen Z Whitepaper Millennials Transform 128

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. At the end of the day, as marketers, we need to always be dialed in to keep the leads and customers coming. We can’t rush it or skip some steps.

Thought Leadership 131

Thought Leadership User-Generated Marketing Marketers 131

Adobe Experience Cloud Blog

APRIL 11, 2017

In this example, anyone who is a prospect in our database and tweets a post containing a content marketing keyword or hashtag will be added to the campaign: After a minute from when the member is added to the campaign (or however long we set it as), they will receive an email that references content marketing: Social Media Activities to Track.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. Every B2B company is investing in content marketing right now. January 2017–June 2018.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Content marketing: Because ABM is a targeted strategy, you’ll need to leverage relevant content to engage your accounts. The good news is that ABM in itself requires a deep understanding of your target accounts and their pain points, which can be leveraged to create relevant content or repurpose existing content.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),

Transform 126

Transform Thought Leadership CMO Marketing 126

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

JUNE 24, 2016

And mobile apps aren’t just for consumer marketers. In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends. There are three main categories that almost every app will fit into—productivity apps, commerce apps, and retained engagement apps.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Attend a session on content! Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Rock Content

APRIL 24, 2018

The debate rages on in the content marketing world. Which form of content is better: long-form or short-form. To be fair, there are benefits to both methods, however long-form content has a few benefits that short-form content just can’t compete with. Long-form video content consumption is also on the rise.

eBook 40

eBook Promotion Place Content Marketing 40

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Evolving expectations are the only true constant in marketing.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Rock Content

FEBRUARY 8, 2018

Or maybe some marketers think they can still produce content through other means (more on that later). While up-front costs of content marketing aren’t prohibitive, if you’re doing it right you’ve probably realized that a mature content machine ain’t cheap. An eBook from marketing operations there.

Whitepaper 40

Whitepaper eBook Price Management 40

Adobe Experience Cloud Blog

FEBRUARY 8, 2017

To drive the power of virtual reality home, we’ve created this gifographic Virtual Reality: A Fresh Perspective for Marketers to show you the difference a more immersive experience can make. Check out our 2017 Marketing Predictions SlidesShare. Looking for other ways to employ forward-thinking tactics and technologies?

Thought Leadership 133

Thought Leadership Marketing Marketers Branding 133

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Find internal supporters to help promote the content. It's critical.

Branding 109

Branding Thought Leadership Whitepaper Energy 109

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. In June 2017, the team quietly celebrated.

Content Marketing 69

Content Marketing CMO Thought Leadership Marketing 69

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S., So, we tend to have a variety of content from different voices.

Thought Leadership 86

Thought Leadership SEO Communications Place 86

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline.

Influencer Marketing 107

Influencer Marketing Branding Whitepaper Thought Leadership 107

Sprout Social

MARCH 31, 2017

Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy.

Content Marketing 55

Content Marketing Entertainment Thought Leadership Millennials 55

Adobe Experience Cloud Blog

DECEMBER 8, 2016

These kinds of insights drive content marketing that speaks directly to your audience’s needs. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. What changes made the biggest impact on your marketing initiatives this year?

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Rock Content

NOVEMBER 2, 2017

Here we’ll share how you can work on building a well-rounded team of content marketing experts – including content creators AND SEO strategists. Every once in awhile he did, but it wasn’t one of the pillars of his content marketing projects for the most part. Hey, hey, I’m over here creating content.

Digital Marketing 16

Digital Marketing SEO Marketing Marketers 16

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). We encouraged people to document their journey to Boston for the B2B Marketing Forum along with Flat Handley,” Ann explains. Love your speakers. Promote them. Celebrate them.

Thought Leadership 107

Thought Leadership Education Promotion Event Marketing 107

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111