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Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.
Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in contentmarketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video.
But video is a necessary component in most contentmarketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of videomarketing.
Brands need a videomarketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on VideoMarketing in 2018.
A sound contentmarketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Contentmarketing isn't static. How ContentMarketing Evolved in the Past Decade. Video made a push. Google changed the game.
In this competitive B2B marketing landscape, businesses make substantial investments in building contentmarketing programs. Contentmarketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.
You'll learn about platform algorithms and contentmarketing tactics directly from industry leaders. What to expect: Sessions on contentmarketing, platform algorithms, and engagement strategies to drive conversions. Keynotes from top creators and videomarketing experts.
With 93% of marketers using videomarketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing videocontent tools has also strengthened this trend. Here we go!
Must-Use Lead Conversion Tactics for VideoMarketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.
Must-Use Lead Conversion Tactics for VideoMarketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.
ContentMarketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think contentmarketing remains one of the most effective and recognizable ideas for lead generation strategies.
Must-Use Lead Conversion Tactics for VideoMarketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.
And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take videomarketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations.
During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest contentmarketing trends for 2022 and beyond? My 2022 Marketing Predictions.
lf we’re going to focus on contentmarketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Absolutely!
LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 ContentMarketing Institute. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. As part of contentmarketing, blogging has its advantages.
ContentMarketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. VideoMarketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.
Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your videomarketing performance? If you haven’t already made substantial investments in videocontent for social media platforms, then it’s about time to get started.
Hopefully most of these marketing stats will help you to prove that your contentmarketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.
Second, the increase in video supply, not only with the rise of video platforms like YouTube but also in the launch of ever more cable channels, has created more competition, thereby forcing content creators to up their game in order to break through the noise. Increasing demand from marketers.
And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. But not when it comes at the risk of bankrupting your budget on a failing video.
If you’re in the marketing industry or target business owners and entrepreneurs, Chloe West put together a great resource of the latest Twitter chats around topics like contentmarketing, social media and business. Our Q2 2017 Index found that responsiveness is the No. Twitter Video. Start your own.
Notice how the designer created the visual narrative and how it guided the final cut: The 2017 film “Get Out!” With the search for videos increasing on the internet and the certainty that they will dominate the market more and more , those who develop knowledge about this production will surely come out ahead.
How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content ? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your contentmarketing is working?
You should also consider the date and time that you share your content. Marketers use major holidays — such as Christmas — as well as major events, like the presidential race and the Super Bowl, to their advantage. For more great examples of viral videomarketing campaigns, check out this blog. Conclusion.
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