Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 86

Real Estate Content Marketing Whitepaper Transform 86

Content Marketing Institute

DECEMBER 5, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: 5 Lessons Content Marketing Can Learn from Journalism. White papers and lead magnets. Cover image by Joseph Kalinowski/Content Marketing Institute.

Whitepaper 111

Whitepaper Place Influencer Marketing Content Marketing 111

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Many marketers are intentionally involved in LinkedIn Groups that relate to their industries, but preaching to the choir doesn’t generate new leads. Do: Up Your Content Marketing Game.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Subscribe for your free print copy today.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Whitepaper 111

Whitepaper Analytics Shoppers Content Marketing 111

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Demonstrate how video content dovetails with your current marketing.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Martech

MARCH 28, 2023

Are your marketing efforts aligned with your customer’s goals? As the catalyst for the golden rule of content marketing , you can get your customer to take action by triggering a dopaminergic surge at the right time.

Customer Journey 132

Customer Journey Customer Whitepaper Marketers 132

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

OCTOBER 4, 2018

HANDPICKED RELATED CONTENT: How to Plan a Year’s Worth of Content With One Original Research Survey. Put data-based content into your strategy. Lisa Murton Beets, research director of the Content Marketing Institute, says research-backed content requires a commitment. E-guides and white papers.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. As part of content marketing, blogging has its advantages.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

OCTOBER 19, 2017

HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content. While content marketers typically avoid product-specific information, Andrea encourages you to remember the mandate to keep customers satisfied – enthusiastic, even – after the sale: I see one nice, continuous journey. Conclusion.

Whitepaper 111

Whitepaper Customer Journey Transform Communications 111

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

FEBRUARY 4, 2019

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Online marketers debate its value toward your rankings. In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. 3 Keyword Research Trends to Reshape Your Content Optimization.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Martech

APRIL 26, 2022

ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. Content writers and designers: Develop display ads, white papers, case studies, landing pages, and personalized assets for 1:Few and 1:1 campaigns. Budget for the channels you need.

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. Plotted points are more trustworthy than written words. This is especially true when it comes to brands.

Content Marketing 58

Content Marketing Transform Whitepaper Marketers 58

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Rock Content

DECEMBER 12, 2018

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. In fact, Marketo reports that sales and marketing teams that are in alignment are 67% better at closing deals. Learn how different departments use content and/or how they would like to use content.

Whitepaper 49

Whitepaper Communications Content Marketing SEO 49

Rock Content

APRIL 27, 2020

Affiliate Marketing lets you choose the partners that will appear on your website , picking the ones your customers are more likely to interact with. That’s is why affiliate marketing became a $12 billion industry in 2017 and keeps growing. Brands get better advertising with affiliate marketing. Pick a niche.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Rock Content

FEBRUARY 8, 2018

Or maybe some marketers think they can still produce content through other means (more on that later). While up-front costs of content marketing aren’t prohibitive, if you’re doing it right you’ve probably realized that a mature content machine ain’t cheap. An eBook from marketing operations there.

Whitepaper 40

Whitepaper eBook Price Management 40

Duct Tape Marketing

APRIL 5, 2017

Hello and welcome to another episode of the Duct Tape Marketing Podcast, this is John Jantsch and my guest today is Chris Moody. Among other things, he is the content marketing leader at GE Digital. And this budget season we will have some budget to put towards content marketing but the challenges are extremely different.

Whitepaper 47

Whitepaper Manufacturing Fashion Content Marketing 47

Marketing Insider Group

AUGUST 30, 2019

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Hubspot Marketing

MAY 2, 2022

What it offers: HubSpot Academy is best known for its excellent certification programs in Inbound Marketing, Sales, Social Media Marketing, and Content Marketing. Their website also has white papers, case studies, and webinars if you’re not sure where to start. But it doesn’t stop there. How I Built This.

Price 120

Price Whitepaper Communications Non-Profit 120

Content Marketing Institute

FEBRUARY 13, 2018

I must get a version of this question in almost every content marketing workshop I run. If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5. In whose content do we trust?

Whitepaper 111

Whitepaper Branding B2C Thought Leadership 111

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. I recently created a piece on content promotion, which took over three weeks of research and writing. 15, 2017. .

Millennials 111

Millennials Whitepaper Promotion User-Generated 111

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. Pinterest users have doubled the number of pins in three years , from 100 billion in early 2017 to 200 billion in early 2020. 97% of B2B marketers use LinkedIn for content marketing.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145