2017, Conversational Marketing and New Markets

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? Digital Marketing Tools. Chris Weaver.

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Differentiation Strategy (and the Sea of Sameness)

CXL

JUNE 2, 2020

“Blue oceans,” in contrast, are new markets—unexplored space without competition. It’s about creating a market that’s yet to be discovered by a wide audience. A blue ocean strategy is the simultaneous pursuit of differentiation and low costs to open up a new market and create new demand.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Differentiation Strategy (and the Sea of Sameness)

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