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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? Digital Marketing Tools. Chris Weaver.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Facebook has been running its Creator Studio since 2017. But 2020 may be the year it sticks across all platforms and properly overthrows the “I” word in places it’s reigned supreme—namely, Instagram. Welcome to @creators, the place for creators like you to get inspired and up your game on Instagram. ???? Or re-emerging.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. Statista ).

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This day in search marketing history: January 13

Search Engine Land

2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2017: Newly-granted Google patent sheds light on how the search engine sees entities by Dave Davies. by Chris Liversidge.

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This day in search marketing history: February 10

Search Engine Land

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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16 Ways Businesses are Using Automation

Many Chat

Founder Dor Cohen wanted to improve the agency’s lead qualification system and developed an automated conversational marketing funnel dubbed The Last Question. . The agency ran a Facebook and Instagram ad marketing campaign to reach potential clients and convert them in Messenger. Hassle-free. Tricia biz.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The differentiation has to come from places other than features. It originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. In their classic book, Blue Ocean Strategy , Chan Kim and Renée Mauborgne coined the terms “red ocean” and “blue ocean” to describe markets.

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